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AMA Session

Sangram Vajre

CEO, GTM Partners, Ex–Salesforce & Terminus

Join Sangram Vajre—CEO of GTM Partners, WSJ bestselling author of MOVE, and co-founder of Terminus, which he scaled to $100M— for a deep dive into his 1-page GTM strategy. Sangram will share how CXOs align teams and drive growth in an AI-driven world.

Jan 17, 2024 • 9 am PT • Online • Free

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Meet Sangram Vajre

Sangram Vajre, CEO of GTM Partners and WSJ bestselling author of MOVE, is a leading voice in go-to-market strategy. As co-founder of Terminus, he scaled the company to $100M, setting new benchmarks in account-based marketing. Formerly head of marketing at Pardot (acquired by Salesforce for $2.5B), Sangram empowers CXOs and CROs with proven frameworks to drive GTM alignment, accelerate growth, and deliver business outcomes in today’s AI-driven marketplace.

Sangram’s Hard Skills
GTM Strategy Forecasting RevOps GTM Modeling Leadership
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Agenda

HOW TO BUILD A 2025 GTM STRATEGY IN A SLIDE
In this executive session, Sangram Vajre, CEO of GTM Partners and co-founder of Terminus, will present his streamlined approach to developing a comprehensive go-to-market (GTM) strategy encapsulated in a single slide. Leveraging his MOVE framework, Vajre will guide CXOs through the critical components of Market, Operations, Velocity, and Expansion, offering actionable insights to enhance alignment and drive growth within their organizations.
What You’ll Learn:
  • Simplify complex GTM plans into a clear, actionable slide.
  • Apply the MOVE framework to align Market, Operations, Velocity, and Expansion.
  • Drive collaboration across sales, marketing, and product teams.
  • Build scalable GTM strategies adaptable to growth and change.
  • Prepare your GTM plan for shifting market dynamics and buyer expectations.
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The 4-Question Go-To-Market Framework

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Ideation. Transition. Execution. These are the three stages of business growth every C-suite leader must navigate throughout the life of their company. Surviving each one is not good enough. You want to thrive, evolve, and, when necessary, transform.
But who do you market to? What do you need to operate effectively? When can you scale your business, and in which areas can you grow the most?

Buy now

“The MOVE framework will make every revenue leader smarter and better.”

— Meagen Eisenberg, CMO of TripActions

“MOVE is the blueprint for modern go-to-market companies, with customers at the center of it.”

— Nick Mehta, CEO of Gainsight

“MOVE is the framework for turbo-scaling your business.”

— Scott Dorsey, Managing Partner at High Alpha

“The MOVE framework will make every revenue leader smarter and better.”

— Meagen Eisenberg, CMO of TripActions

“MOVE is the blueprint for modern go-to-market companies, with customers at the center of it.”

— Nick Mehta, CEO of Gainsight

“MOVE is the framework for turbo-scaling your business.”

— Scott Dorsey, Managing Partner at High Alpha

Top Questions from the Ama

Explore the most compelling questions that resonated with the HSE community.
What’s the biggest misconception leaders have about GTM alignment?
Which part of the framework do companies struggle with most?
How do you recommend balancing Velocity with long-term strategy?
Can you share an example where the Expansion phase drove unexpected growth?
How does MOVE address scaling challenges in fast-growing markets?
Where is this framework NOT appropriate for GTM?
How should GTM adjust from launch (company/product) in the transition to momentum stages.
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Join the Conversation

All discussions for the exclusive AMA session will happen on HSE Slack. Join 8K+ GTM leaders for exclusive AI insights, real-time conversations, and networking with peers from industry giants like Cisco, Salesforce, and Gong.

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Join thousands of B2B operators mastering emerging and essential skills with 1:1 expert insight sessions—powered by a professional network of 20K+ GTM leaders from Salesforce, Amazon, Snowflake, Clay, OpenAI, and beyond.
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