AI Practice Sessions: Prospecting Methods 2025 • 
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CXO GAMES 6
January 11th – 21st, 2022

Alex
Greer

Sr Director, Sales Operations & Development at SetSail

Tyler
Cole

Account Executive at Reachdesk

Ana
Avila

Sales Dev Lead at FutureFuel.io

Tolu
Fasusi

Senior Account Executive at Demandbase

Tom
Slocum

Community Manager at RevGenius

Patrick
Joyce

VP of Revenue Growth at OnePgr

Jan 11th, 2022

No pitch contest (Edutainment)

If you ask a sales person to screw in a lightbulb they will first spend one full hour pitching you. Learn how to stage a compelling value narrative around a theme or a trend that inspires clients to buy.

Chief Marketing Officer at CIENCE

Players

Alex
Greer

Sr Director, Sales Operations & Development at SetSail

Tyler
Cole

Account Executive at Reachdesk

Ana
Avila

Sales Dev Lead at FutureFuel.io

Tolu
Fasusi

Senior Account Executive at Demandbase

Tom
Slocum

Community Manager at RevGenius

Patrick
Joyce

VP of Revenue Growth at OnePgr

Jan 12th, 2022

Story selling

Our brains are hard wired to viscerally respond to stories since the days when we lived in caves. The problem is we bombard our prospects with facts and figures. Learn the art of effective storytelling and you won’t have skinny kids.

Dean’s Distinguished Professor of Sales, Northern Illinois University

Players

Alex
Greer

Sr Director, Sales Operations & Development at SetSail

Tyler
Cole

Account Executive at Reachdesk

Tolu
Fasusi

Senior Account Executive at Demandbase

Tom
Slocum

Community Manager at RevGenius

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Jan 13th, 2022

Personal branding

When you treat your LinkedIn profile like a CV with phrases like
“quota crusher” you scare prospects away. Personal branding is so
easy it’s hard. We’ll help you get out of your own way and think of yourself like Nike.

Founder at JW Strategic Advisory

Players

Tyler
Cole

Account Executive at Reachdesk

Tolu
Fasusi

Senior Account Executive at Demandbase

Tom
Slocum

Community Manager at RevGenius

Jan 14th, 2022

Targeting 301

Targeting is the most important aspect of any marketing campaign, yet if you ask salespeople how good Marketing is at targeting, they show you the janitor they just pitched to yesterday. We’ll see how much better sellers are at targeting by seeing if they can learn how to use Metadata to laser target their audience.

Founder & CEO at ProductLed

Players

Tolu
Fasusi

Senior Account Executive at Demandbase

Tom
Slocum

Community Manager at RevGenius

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Jan 17th, 2022

Negotiation

Whether it’s the FBI, Harvard or your five-year old niece, it’s not always easy to get what you want. Get ready to negotiate your heart out.

COO at Intersection Capital

Players

Bretton
Hoekwater

Acquisition & Lifecycle Marketing Manager at Folloze

Lisa
Sharapata

CMO at The Arbinger Institute

Donna
Vallario

CEO + CMO at MediaMash.Tech

Andrew
Elsakr

Co-Founder, Lyne.ai

Jordan
Crawford

Co-Founder, Blueprint Data

Amine
Ammar

VP, Digital & Brand, Franchise Performance Network

Jan 18th, 2022

Cold calls

In this challenge, marketers will learn how to open cold calls, handle objections, get past the gatekeepers, and get a meeting with anyone.

Director of Sales Training, Sell Better by JB Sales

Players

Bretton
Hoekwater

Acquisition & Lifecycle Marketing Manager at Folloze

Lisa
Sharapata

CMO at The Arbinger Institute

Andrew
Elsakr

Co-Founder, Lyne.ai

Jordan
Crawford

Co-Founder, Blueprint Data

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Jan 19th, 2022

Discovery mode

Effective demos are like choreographing a ballet. We are going to make it hard for you, so you can make it look easy, later.

Chief Evangelist at Challenger

Players

Lisa
Sharapata

CMO at The Arbinger Institute

Andrew
Elsakr

Co-Founder, Lyne.ai

Jordan
Crawford

Co-Founder, Blueprint Data

Jan 20th, 2022

RevOps HIIT

Marketers fundamentally are ahead of the curve with RevOps. That’s because it’s the wicked stepbrother of MarOps. But what if you carried a quota and had to hit the same number as the sales team? You’re about to get whiplash with how fast theory moves into practice.

Head of Revenue Operations, Teampay

Players

Andrew
Elsakr

Co-Founder, Lyne.ai

Jordan
Crawford

Co-Founder, Blueprint Data

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Jan 21th, 2022

VC Endgame

Your go-to-market strategy is essential to nailing product market fit so you can penetrate a new market, get traction, and scale your idea. In this event each contestant will build a GTM strategy to the specifications of the GTM maven, applying everything they’ve learned.

Operating Partner at Fika Ventures

Players

Tom
Slocum

Community Manager at RevGenius

Jordan
Crawford

Co-Founder, Blueprint Data

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Part II

Marketers become Sellers

Bretton
Hoekwater

Acquisition & Lifecycle Marketing Manager at Folloze

Lisa
Sharapata

CMO at The Arbinger Institute

Donna
Vallario

CEO + CMO at MediaMash.Tech

Andrew
Elsakr

Co-Founder, Lyne.ai

Jordan
Crawford

Co-Founder, Blueprint Data

Amine
Ammar

VP, Digital & Brand, Franchise Performance Network

Jan 17th, 2022

Negotiation

Whether it’s the FBI, Harvard or your five-year old niece, it’s not always easy to get what you want. Get ready to negotiate your heart out.

Coach

COO at Intersection Capital

Jan 18th, 2022

Cold calls

In this challenge, marketers will learn how to open cold calls, handle objections, get past the gatekeepers, and get a meeting with anyone.

Coach

Director of Sales Training, Sell Better by JB Sales

Jan 19th, 2022

Discovery mode

Effective demos are like choreographing a ballet. We are going to make it hard for you, so you can make it look easy, later.

Coach

Chief Evangelist at Challenger

Jan 20th, 2022

RevOps HIIT

Marketers fundamentally are ahead of the curve with RevOps. That’s because it’s the wicked stepbrother of MarOps. But what if you carried a quota and had to hit the same number as the sales team? You’re about to get whiplash with how fast theory moves into practice.

Coach

Head of Revenue Operations, Teampay

Part III

VC Endgame

Players

Tom
Slocum

Community Manager at RevGenius

Jordan
Crawford

Co-Founder, Blueprint Data

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Jan 21th, 2022

VC Endgame

Your go-to-market strategy is essential to nailing product market fit so you can penetrate a new market, get traction, and scale your idea. In this event each contestant will build a GTM strategy to the specifications of the GTM maven, applying everything they’ve learned.

Coach

Operating Partner at Fika Ventures

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