AI Practice Sessions: Prospecting Methods 2025 • 
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CXO GAMES 7
February 15th – 25th, 2022

Eric
Smith

Founder, ABUVEGROUND

Jennifer
Samples

Fractional CMO / CRO, 715 edge

Caleb
Sinn

Founder, SocialBloom

Hamish
Stephenson

Founder & CEO, Selr.io

Andrea
Bowers

Account Executive, AirDeck

Feb 15th, 2022

No pitch contest (Edutainment)

If you ask a sales person to screw in a lightbulb they will first spend one full hour pitching you. Learn how to stage a compelling value narrative around a theme or a trend that inspires clients to buy.

Freelance B2B Content Marketer

Players

Nicholas
Thickett

Co-host, B2B Power Hour

Ding
Zheng

The Sales Rapper

Ewing
Gillaspy

Head of Distribution, Topia

Landon
Hobbs

Account Executive, Reprise

Eric
Steeves

Fractional CRO, 21 Knots

Rob
Turley

President, Co-Founder, Co-CEO, White Rabbit Intel

Feb 16th, 2022

Story selling

Our brains are hard wired to viscerally respond to stories since the days when we lived in caves. The problem is we bombard our prospects with facts and figures. Learn the art of effective storytelling and you won’t have skinny kids.

Founder, Performance Sales & Training

Players

Ewing
Gillaspy

Head of Distribution, Topia

Landon
Hobbs

Account Executive, Reprise

Eric
Steeves

Fractional CRO, 21 Knots

Rob
Turley

President, Co-Founder, Co-CEO, White Rabbit Intel

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Feb 17th, 2022

Personal branding

When you treat your LinkedIn profile like a CV with phrases like
“quota crusher” you scare prospects away. Personal branding is so
easy it’s hard. We’ll help you get out of your own way and think of yourself like Nike.

Account Executive, Gong

Players

Ewing
Gillaspy

Head of Distribution, Topia

Landon
Hobbs

Account Executive, Reprise

Eric
Steeves

Fractional CRO, 21 Knots

Feb 18th, 2022

Targeting 301

Targeting is the most important aspect of any marketing campaign, yet if you ask salespeople how good Marketing is at targeting, they show you the janitor they just pitched to yesterday. We’ll see how much better sellers are at targeting by seeing if they can learn how to use Metadata to laser target their audience.

VP of Marketing, Metadata.io

Players

Ewing
Gillaspy

Head of Distribution, Topia

Griffin
Lee

Account Executive, Troops

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Feb 21th, 2022

Negotiation

Whether it’s the FBI, Harvard or your five-year old niece, it’s not always easy to get what you want. Get ready to negotiate your heart out.

Recovering CRO, ConnectAndSell

Players

Graham
Seymour

Head Of Digital Marketing, Calido

Mandy
Thompson

CRO, Digital Reach

Carla
Gridley-Robles

Realtor, Keller Williams Realty

Yaelle
Harel

Product Marketing Manager, Rightbound

Rebecca
Tasetano

Co-Founder, Project Kick Ass

Eric
Nowoslawski

VP of Growth at 10X Incubator

Feb 22th, 2022

Cold calls

In this challenge, marketers will learn how to open cold calls, handle objections, get past the gatekeepers, and get a meeting with anyone.

Founder, 5bynoon

Players

Graham
Seymour

Head Of Digital Marketing, Calido

Mandy
Thompson

CRO, Digital Reach

Carla
Gridley-Robles

Realtor, Keller Williams Realty

Eric
Nowoslawski

VP of Growth at 10X Incubator

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Feb 23th, 2022

Discovery mode

Effective demos are like choreographing a ballet. We are going to make it hard for you, so you can make it look easy, later.

Sales Development Manager, Commercial, Gong

Players

Graham
Seymour

Head Of Digital Marketing, Calido

Carla
Gridley-Robles

Realtor, Keller Williams Realty

Eric
Nowoslawski

VP of Growth at 10X Incubator

Feb 24th, 2022

RevOps HIIT

Marketers fundamentally are ahead of the curve with RevOps. That’s because it’s the wicked stepbrother of MarOps. But what if you carried a quota and had to hit the same number as the sales team? You’re about to get whiplash with how fast theory moves into practice.

Founder & CEO, SalesTechEX

Players

Carla
Gridley-Robles

Realtor, Keller Williams Realty

Eric
Nowoslawski

VP of Growth at 10X Incubator

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Feb 25th, 2022

VC Endgame

Your go-to-market strategy is essential to nailing product market fit so you can penetrate a new market, get traction, and scale your idea. In this event each contestant will build a GTM strategy to the specifications of the GTM maven, applying everything they’ve learned.

General Partner, Edison Partners

Players

Ewing
Gillaspy

Head of Distribution, Topia

Carla
Gridley-Robles

Realtor, Keller Williams Realty

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Part II

Marketers become Sellers

Graham
Seymour

Head Of Digital Marketing, Calido

Mandy
Thompson

CRO, Digital Reach

Carla
Gridley-Robles

Realtor, Keller Williams Realty

Yaelle
Harel

Product Marketing Manager, Rightbound

Rebecca
Tasetano

Co-Founder, Project Kick Ass

Eric
Nowoslawski

VP of Growth at 10X Incubator

Feb 21th, 2022

Negotiation

Whether it’s the FBI, Harvard or your five-year old niece, it’s not always easy to get what you want. Get ready to negotiate your heart out.

Coach

Recovering CRO, ConnectAndSell

Feb 22th, 2022

Cold calls

In this challenge, marketers will learn how to open cold calls, handle objections, get past the gatekeepers, and get a meeting with anyone.

Coach

Founder, 5bynoon

Feb 23th, 2022

Discovery mode

Effective demos are like choreographing a ballet. We are going to make it hard for you, so you can make it look easy, later.

Coach

Sales Development Manager, Commercial, Gong

Feb 24th, 2022

PLG HIIT

Marketers fundamentally are ahead of the curve with RevOps. That’s because it’s the wicked stepbrother of MarOps. But what if you carried a quota and had to hit the same number as the sales team? You’re about to get whiplash with how fast theory moves into practice.

Coach

Founder & CEO, SalesTechEX

Part III

VC Endgame

Players

Ewing
Gillaspy

Head of Distribution, Topia

Carla
Gridley-Robles

Realtor, Keller Williams Realty

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Feb 25th, 2022

VC Endgame

Your go-to-market strategy is essential to nailing product market fit so you can penetrate a new market, get traction, and scale your idea. In this event each contestant will build a GTM strategy to the specifications of the GTM maven, applying everything they’ve learned.

Coach

General Partner, Edison Partners

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