AI Practice Sessions: Prospecting Methods 2025 • 
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CXO GAMES 15
4th edition

Recession-proof Methodologies

Tyler
Wallace

SalesSales,
Stealth Startup

Zach
Scannapieco

Business Development Specialist, Martal Group

Nick
Sproul

Sales DevOps Leader, Second Nature

Anita
Sengrath

Sales Representative, Lawson Products

Liana
Stoica

Head of Sales, FieldOS

Oct 11th, 2022

GoToEco Framework

Allan Adler is a world-class Ecosystems advisor, consultant and change agent supporting individuals, managers and executives to understand and incorporate partnership best practices in service to our businesses, our partnerships, and our planet. He is the creator of the GoToEcosystem and GoToEcoOps Framework that guides XaaS CEOs and C-Suite to unlock the potential of Ecosystem Orchestration.

Managing Partner at Digital Bridge Partners

Players

Tyler
Wallace

SalesSales,
Stealth Startup

Zach
Scannapieco

Business Development Specialist, Martal Group

Nick
Sproul

Sales DevOps Leader, Second Nature

Anita
Sengrath

Sales Representative, Lawson Products

Liana
Stoica

Head of Sales, FieldOS

Oct 12th, 2022

Sales Ads

What happens when a VP of Marketing teaches salespeople how to turn their sales slogans into hard-hitting advertising copy? They get very little real estate to capture and convert but they know their UVPs really well. Roni is automating outbound prospecting and Rightbound and leads this creative workshop.

VP of Marketing, RightBound

Players

Tyler
Wallace

SalesSales,
Stealth Startup

Zach
Scannapieco

Business Development Specialist, Martal Group

Nick
Sproul

Sales DevOps Leader, Second Nature

Liana
Stoica

Head of Sales, FieldOS

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Oct 13th, 2022

Customer-Led RevOps

Leore Spira is a top GTM Leader in RevOps. She’ll show us how to develop a customer-led approach to B2B sales. 80% of organizations that emphasize customer experience report constant revenue growth. RevOps serves as the connecting tissue between revenue and go-to-market teams, relying on efficient collaboration between marketing, sales, and customer success operations.

Head of Revenue Operations, Buildots

Players

Tyler
Wallace

SalesSales,
Stealth Startup

Nick
Sproul

Sales DevOps Leader, Second Nature

Liana
Stoica

Head of Sales, FieldOS

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Oct 14th, 2022

Tiers of ABM

Sydney is an advisor, former CMO of Salesloft. “When I think about Account Based strategies one of the most important things is how you Tier the accounts. There are a variety of ways to select accounts but it’s generally within your ICP using technographic, firmographic, and intent data to build the lists.” Excited to learn more about “tiering.”

Executive in Residence,
Scale Venture Partners

Players

Tyler
Wallace

SalesSales,
Stealth Startup

Nick
Sproul

Sales DevOps Leader, Second Nature

Liana
Stoica

Head of Sales, FieldOS

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image

Co-Founder at HYPCCCYCL

Players

Josh
Schneider

Growth Marketing Consultant at Impressive Clicks

Scott
McKinney

Freelance Copywriter for B2B Software Companies

Kartikeya
Kashiva

Marketing Operations Manager, SaaS Labs

Nicole
Rizzo

Partnerships Assoc. Team Lead, Mentor Collective

Rebecca
Tasetano

Co-Founder, Project Kick Ass

Birch
Faber

Vice President Marketing, Dalia

Oct 18th, 2022

Craig Rosenberg Method

At Scale Venture Partners, Craig manages the Scale GTM Platform which leverages data and community to deliver the expertise SaaS companies require in their move from founder-led growth to becoming a repeatable high-growth GTM machine. Previously at Gartner he was the Distinguished VP Analyst, developing research and advising heads of sales/revenue on strategy, people, process, technology, and tactics across their end-to-end (e2e) revenue process

Chief Platform Officer, Scale Venture Partners

Players

Josh
Schneider

Growth Marketing Consultant at Impressive Clicks

Scott
McKinney

Freelance Copywriter for B2B Software Companies

Kartikeya
Kashiva

Marketing Operations Manager, SaaS Labs

Rebecca
Tasetano

Co-Founder, Project Kick Ass

Birch
Faber

Vice President Marketing, Dalia

image
Oct 19th, 2022

3Ps Method

AI is ushering in a new industrial revolution. Regie is on the forefront of a paradigm shift in how business think about content generation. Based on the best practices that the AI models speak to, legendary CEO Matt Millen and GTM Maven Rocco Savage will be breaking down content pieces like blogs and emails to improve the format. These insights will help all sellers and marketers communicate more effectively.

Co-Founder & President,
Regie.ai

Head of Growth, Regie

Players

Scott
McKinney

Freelance Copywriter for B2B Software Companies

Kartikeya
Kashiva

Marketing Operations Manager, SaaS Labs

Birch
Faber

Vice President Marketing, Dalia

Oct 20th, 2022

Jedi Method

Google “Practical Prospecting” by Jed Mahrle to sign up for a treasure trove of insight. These sessions range from Jed’s signature LinkedIn Playbook, to recession-proof trigger identification, into email tear downs and ways to handle objections and follow up. Jed is our resident Jedi for what’s working now as the Head of Outbound at Mailshake.

Head of Outbound Sales, Mailshake

Players

Kartikeya
Kashiva

Marketing Operations Manager, SaaS Labs

Birch
Faber

Vice President Marketing, Dalia

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CEO, Formative Ventures

Players

Liana
Stoica

Head of Sales, FieldOS

Birch
Faber

Vice President Marketing, Dalia

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Part II

MKT All-Stars cross-train on Sales Methods

Josh
Schneider

Growth Marketing Consultant at Impressive Clicks

Scott
McKinney

Freelance Copywriter for B2B Software Companies

Kartikeya
Kashiva

Marketing Operations Manager, SaaS Labs

Nicole
Rizzo

Partnerships Assoc. Team Lead, Mentor Collective

Rebecca
Tasetano

Co-Founder, Project Kick Ass

Birch
Faber

Vice President Marketing, Dalia

Oct 17th, 2022

RRM: Route, Ruin, Multiply

Dr. Dover is a PhD at Naveen Jindal School of Management. He is a clinical professor of marketing and focuses on teaching practical sales skills. He will discuss / role play how to use modern tools to obtain situational intelligence including (but not limited to) demographics, personality profiles, firmographics, and firm propensity to change profiles.

Coach

Co-Founder at HYPCCCYCL

Oct 18th, 2022

Craig Rosenberg Method

At Scale Venture Partners, Craig manages the Scale GTM Platform which leverages data and community to deliver the expertise SaaS companies require in their move from founder-led growth to becoming a repeatable high-growth GTM machine. Previously at Gartner he was the Distinguished VP Analyst, developing research and advising heads of sales/revenue on strategy, people, process, technology, and tactics across their end-to-end (e2e) revenue process

Coach

Chief Platform Officer, Scale Venture Partners

Oct 19th, 2022

3Ps Method

AI is ushering in a new industrial revolution. Regie is on the forefront of a paradigm shift in how business think about content generation. Based on the best practices that the AI models speak to, legendary CEO Matt Millen and GTM Maven Rocco Savage will be breaking down content pieces like blogs and emails to improve the format. These insights will help all sellers and marketers communicate more effectively.

Coach

Co-Founder & President,
Regie.ai

Head of Growth, Regie

Oct 20th, 2022

Jedi Method

Google “Practical Prospecting” by Jed Mahrle to sign up for a treasure trove of insight. These sessions range from Jed’s signature LinkedIn Playbook, to recession-proof trigger identification, into email tear downs and ways to handle objections and follow up. Jed is our resident Jedi for what’s working now as the Head of Outbound at Mailshake.

Coach

Head of Outbound Sales, Mailshake

Part III

VC Endgame

Players

Liana
Stoica

Head of Sales, FieldOS

Birch
Faber

Vice President Marketing, Dalia

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Coach

CEO, Formative Ventures

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