AI Practice Sessions: Prospecting Methods 2025 • 
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CXO GAMES 21
April 11th – 21th, 2023

From Bust to Boom

Brian
Farrell

Account Executive, BIO-key International

Scott
Martinis

CEO & Founder, B2B Catalyst

Howard
Tan

Business Development Representative, SocialBloom

Nick
Freeman

Business Development Executive, CourseCo

Grace
Gurley

Sales Development Representative, MadCap Software, Inc.

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Apr 11th, 2023

Trust-based Marketing

It’s vital for marketing to place a heavy focus on building trust (personal branding, thought leadership, community building, customer advocacy, brand reputation, etc) in the market so that our messages, customers and partners are there to influence buyers when we’re not in the room.

Chief Marketer, Aaron Hassen (AH) Marketing

Players

Brian
Farrell

Account Executive, BIO-key International

Scott
Martinis

CEO & Founder, B2B Catalyst

Howard
Tan

Business Development Representative, SocialBloom

Nick
Freeman

Business Development Executive, CourseCo

Grace
Gurley

Sales Development Representative, MadCap Software, Inc.

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Apr 12th, 2023

Stacie Sussman Method

Have you ever wondered how to understand and improve your conversion rates from MQL to SAL to SQL? Stacie Sussman has spent 25 years as a revenue architect and will take us through a real-world simulation to figure out just that.

Revenue Growth Architect, RevUp Advisory

Players

Brian
Farrell

Account Executive, BIO-key International

Brian
Farrell

Account Executive, BIO-key International

Nick
Freeman

Business Development Executive, CourseCo

Grace
Gurley

Sales Development Representative, MadCap Software, Inc.

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Apr 13th, 2023

Developing a Unique Value Proposition (UVP)

Nikki Dibben, a leading UK-based  marketing consultant, advisor and trainer will take us on a magical mystery tour of crafting unique value propositions of part of the positioning, strategy and messaging work she does for high growth companies.

Advisor, Consultant, Mentor,
Invention Marketing

Players

Brian
Farrell

Account Executive, BIO-key International

Scott
Martinis

CEO & Founder, B2B Catalyst

Grace
Gurley

Sales Development Representative, MadCap Software, Inc.

Aug 10th, 2023

Jeff Davis Method

Jeff brings his expertise in digital/omnichannel strategy to this drill plus  insights from his work at RevEngine helping B2B CEOs and revenue leaders struggling with declining or stagnant revenue growth kick back into hyper growth.

Founder, RevEngine

Players

Brian
Farrell

Account Executive, BIO-key International

Grace
Gurley

Sales Development Representative, MadCap Software, Inc.

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Aug 11th, 2023

Josh Braun Method

Josh Braun is an expert at handling objections on the phone and even has “tongue-tied” flashcards to help you improve. Join us to up our rebuttal game!

Founder, Braun Training

Players

Stanislav
Nikulin

Head of Marketing, Algorithmics Global

Ying
Wang

Founder, FactsFlow

Graham
Grieve

Co-Founder, Mazed

Julio
Rodriguez

Director of Marketing, Dog & Pony

Karli
Hetherington

Sr Regional Marketing Manager, Curriculum Associates

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Apr 18th, 2023

Sales Conversations That Convert Prospects to Clients

Roderick Jefferson, bestselling author of Sales Enablement 3.0, will enable us around holding conversations of value that convert prospects by aligning to their buying process vs. manipulative tactics.

CEO, Roderick Jefferson & Associates

Players

Stanislav
Nikulin

Head of Marketing, Algorithmics Global

Ying
Wang

Founder, FactsFlow

Julio
Rodriguez

Director of Marketing, Dog & Pony

Karli
Hetherington

Sr Regional Marketing Manager, Curriculum Associates

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Apr 19th, 2023

Simplified Automation

Wilton and Rob help assess an organization’s existing processes, identify areas that can benefit from automation right away, recommend RPA tools and solutions, develop RPA implementation plans, and provide ongoing support and maintenance.

CEO, Simply Automate

Players

Rob
Howze

Director of Production & Media/Client Relations, Simply Automate

Ying
Wang

Founder, FactsFlow

Julio
Rodriguez

Director of Marketing, Dog & Pony

Karli
Hetherington

Sr Regional Marketing Manager, Curriculum Associates

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Apr 20th, 2023

Alexander Buckles Method

Alexander Buckles, CEO of Forecastable, CEO at Forecastable, is a 3X Top-Performing Enterprise Sales Rep, 1X Sales VP with successful exit, and Field Co-Selling Expert leading us in a co-selling drill.

Co-Founder & CEO,
Forecastable

Players

Julio
Rodriguez

Director of Marketing, Dog & Pony

Karli
Hetherington

Sr Regional Marketing Manager, Curriculum Associates

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Apr 21th, 2023

GTM Unleashed: Build Irreversible Momentum

Phillip Swan is the Managing Partner, Pi Partners llc, a seasoned industry veteran with a track record of success in scaling technology companies. He brings stage-appropriate expertise, process, and technology to the table: Customer Experience, Marketing, Sales, Product, and Engineering. Phil will lead us in simulation based on how he develops customized growth strategy and tactics tailored to specific startup needs and goals.

Managing Partner, Pi Partners LLC

Players

Grace
Gurley

Sales Development Representative, MadCap Software, Inc.

Karli
Hetherington

Sr Regional Marketing Manager, Curriculum Associates

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Part II

MKT All-Stars cross-train on Sales Methods

Stanislav
Nikulin

Head of Marketing, Algorithmics Global

Ying
Wang

Founder, FactsFlow

Graham
Grieve

Co-Founder, Mazed

Julio
Rodriguez

Director of Marketing, Dog & Pony

Karli
Hetherington

Sr Regional Marketing Manager, Curriculum Associates

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Coach

Founder, Braun Training

Apr 18th, 2023

Sales Conversations That Convert Prospects to Clients

Roderick Jefferson, bestselling author of Sales Enablement 3.0, will enable us around holding conversations of value that convert prospects by aligning to their buying process vs. manipulative tactics.

Coach

CEO, Roderick Jefferson & Associates

Apr 19th, 2023

Simplified Automation

Wilton and Rob help assess an organization’s existing processes, identify areas that can benefit from automation right away, recommend RPA tools and solutions, develop RPA implementation plans, and provide ongoing support and maintenance.

Coach

CEO, Simply Automate

Director of Production & Media/Client Relations, Simply Automate

Apr 20th, 2023

Alexander Buckles Method

Alexander Buckles, CEO of Forecastable, CEO at Forecastable, is a 3X Top-Performing Enterprise Sales Rep, 1X Sales VP with successful exit, and Field Co-Selling Expert leading us in a co-selling drill.

Coach

Co-Founder & CEO,
Forecastable

Part III

VC Endgame

Players

Grace
Gurley

Sales Development Representative, MadCap Software, Inc.

Karli
Hetherington

Sr Regional Marketing Manager, Curriculum Associates

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Apr 21th, 2023

GTM Unleashed: Build Irreversible Momentum

Phillip Swan is the Managing Partner, Pi Partners llc, a seasoned industry veteran with a track record of success in scaling technology companies. He brings stage-appropriate expertise, process, and technology to the table: Customer Experience, Marketing, Sales, Product, and Engineering. Phil will lead us in simulation based on how he develops customized growth strategy and tactics tailored to specific startup needs and goals.

Coach

Managing Partner, Pi Partners LLC

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