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CXO GAMES 27
October 16th – 20th, 2023
Oct 16th, 2023

What the recession taught us: ELG vs. PLG

Jay McBain is the top analyst on ELG in the world, hailing from Canalys, former Forrester. He will help us navigate the changing GTM landscape in a recession. Ecosystem-Led Growth and Product-Led Growth were all the rage just before the downturn hit but how do we adapt these models to a changing budgetary landscape?

Chief Analyst,
Canalys

Players

Alex
Olley

Co-Founder, CRO, Reachdesk

Gerry
Hill

Recovering CRO, ConnectAndSell

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Oct 17th, 2023

VC Lens: Debating the role of a modern CRO

Tamara McMillen is the Chief Customer Officer of CRO CONNECTED and former operating partner/CRO for Hg Capital. With her exceptional leadership skills, she has successfully led companies ranging from start-ups to stable enterprises, including publicly traded companies in the FTSE 250 and Fortune 50. Tamara leads the first-ever VC debate about the evolving role of a modern CRO and how to align sales, marketing, product, and customer success for efficient, effective, and profitable growth.

Chief Customer Officer, CRO Connected

Players

Nick
Tippmann

Vertical SaaS Investor/Advisor

Kathleen
Estreich

Co-founder and GP at MKT1

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Oct 18th, 2023

The Great ROI Debate: Is the value in the story or the numbers?

Russell Scherwin is a seasoned CRO & CMO (formerly IBM). As a sales leader, his annual goals have ranged to $68M in new signings, and his teams exceeded quota in 8 out of 10 years. As a CMO, he led organizations ranging from $20M to $400M in revenue. He’s delivered projects as a big-5 management consultant and flexed his engineering muscles as a member of the team that built WebSphere Commerce. Russell will lead a debate about quantified value vs. emotion and story telling while communicating ROI – what’s more effective in getting the deal done?

Players

Jonathan
Friedman

CEO & Co-Founder at Demostack

Garrett
MacDonald

Chief Commercial Officer, AUDIENCEX

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Oct 19th, 2023

Sales Industrial Complex Edition: Should Account Executives Be Creative?

Raphael Steinman is a serial entrepreneur (with exits) and expert in FinTech + Supply chain, who is spearheading the growth of Maxa AI as Co-CEO. He will debate how to maintain a unified GTM motion with sales while allowing AEs to experiment and get creative.

Players

Eric
Quanstrom

Chief Marketing Officer at CIENCE

Josh
Allen

CRO, Top Quartile Club

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Oct 20th, 2023

VC Endgame

Bob Ackerman founded AllegisCyber in 1996 as a venture capital firm that focuses exclusively on cybersecurity investments. In 2015, the firm raised the world’s first dedicated cybersecurity venture fund. In addition to investing, the firm co-founded three disruptive start-ups through its start-up “foundry” DataTribe. Bob also teaches New Venture Finance at the University of California Berkeley and serves on an Advisory Board at Stanford University’s Graduate School of Business.

Founder & Managing Director, AllegisCyber Capital

Players

Gerry
Hill

Recovering CRO, ConnectAndSell

Nick
Tippmann

Vertical SaaS Investor/Advisor

Garrett
MacDonald

Chief Commercial Officer, AUDIENCEX

Eric
Quanstrom

Chief Marketing Officer at CIENCE

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