AI Practice Sessions: Prospecting Methods 2025 • 
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CXO GAMES 31
February 5th – 9th, 2024
Feb 5th, 2024

Pricing models: how much do you charge?

Erik Charles will lead us in a debate about creating effective pricing models from freemium to free trials to SaaS tiers. He has over 30 years of experience in marketing, consulting, and solution evangelization. He is a certified Quote-to-Cash professional and a subject matter expert on revenue intelligence, performance, and optimization. As the former VP of Business Operations in Japan for Xactly, he successfully led the team and business management for a new market entry.

VP Marketing DispatchTrack,
Ex-Xactly CMO

Players

Anne
Hollander

Board Member, Keynote Speaker,
Startup Advisor,The Strategic Edge

Gregg
Carman

CEO & Founder,
Chiefsight

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Feb 6th, 2024

2024 GTM Strategy: scaling back or innovating?

Tracy Sestilli is the Chief Revenue Officer at Intellimize and an expert in GTM. She specializes in performance and content marketing and is a full-stack marketer who excels at combining brand and demand. With her expertise in developing successful global marketing strategies for B2B SaaS and B2C consumer electronics companies, she has formerly served as CXO at SparkPost and Fountain.

Players

Angeley
Mullins

Chief Commercial Officer,
Resourcify

Randy
Stackaruk

Fractional CRO, VP Sales, ShadowHQ

Mark
Ogne

Founder, CEO,
Symplexity.AI

Feb 7th, 2024

Generative AI — Will it replace GTM functions?

Alastair Woolcock, CSO of Revenue.io, debates whether AI will be powerful enough to replace the entire GTM team. He is a globally recognized expert in AI and Go-To-Market strategies with a proven track record of using AI, Generative models, and LLMs to achieve unprecedented growth.

Chief Strategy & Rev Officer, Revenue.io

Players

Marc
Sabatini

Chief Strategy Officer, Aqfer

Elizabeth
Andrew

CEO & Founder,
Elizabeth Andrew Consulting

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Feb 8th, 2024

Who handles Expansion Revenue?

Join Duane Dufault, CRO of Time Doctor, in this spirited debate about how to architect your renewal process, upsells and cross-sells and which team members should handle it. Duane’s a highly successful sales professional who’s grown revenues by over 300%, built sales teams from scratch, and developed partnerships responsible for a quarter of total revenue. He’s scaled a SaaS business to a $350 million acquisition in just 3.5 years.

Players

Greg
Leos

Chief Revenue Officer, GKA & Associates

Liam
Corcoran

CRO, Fractional Execs Ltd

Mark
Donnigan

CMO, Growth Stage Marketing

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Feb 9th, 2024

VC Endgame — Models for Effective Startup Scaling: Sales vs. Marketing

Pramod Gosavi is an investor at 11.2 Capital (ex-VMware), a venture firm focused on early-stage investments in enterprise infrastructure, security, data, and AI/ML. With a product management and engineering background, he helps entrepreneurs build and scale innovative solutions for the enterprise market.

Investor, 11.2 Capital

Players

Anne
Hollander

Board Member, Keynote Speaker,
Startup Advisor,The Strategic Edge

Mark
Ogne

Founder, CEO,
Symplexity.AI

Marc
Sabatini

Chief Strategy Officer, Aqfer

Elizabeth
Andrew

CEO & Founder,
Elizabeth Andrew Consulting

Greg
Leos

Chief Revenue Officer, GKA & Associates

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