3 of the sharpest marketing minds in GTM debate whether “demand creation” even exists. Dale Harrison, a 20-year biotech CXO and former research scientist, will look into demand capture vs. creation and where intent signals play in.
Parthi Loganathan, CEO of Letterdrop, former Google & Y Combinator, leads us in a debate about the role of people vs. brand in effective marketing distribution, one of the biggest challenges in GTM.
Allison Snow, VP Strategy and Chief Analyst for Demand Spring, leads us in a debate about the Implications and effectiveness of artificial Intelligence in B2B marketing strategies.
Gonzalo Martínez de Azagra, Founder and GP and Cardumen Capital, will lead us in a debate that explores whether two CEOs can co-exist in a company and at what stage to deploy this strategy.