AI Practice Sessions: Prospecting Methods 2025 • 
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CXO GAMES 33
April 8th – 12th, 2024
Apr 8th, 2024

Does Demand Creation Even Exist?

3 of the sharpest marketing minds in GTM debate whether “demand creation” even exists. Dale Harrison, a 20-year biotech CXO and former research scientist, will look into demand capture vs. creation and where intent signals play in.

Consultant,
Inforda Life Science Services

Players

Mark
Stouse

CEO,
ProofAnalytics.ai

Kerry
Cunningham

Research & Thought Leader,
6sense

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Apr 9th, 2024

Marketing Distribution: People vs. Brand

Parthi Loganathan, CEO of Letterdrop, former Google & Y Combinator, leads us in a debate about the role of people vs. brand in effective marketing distribution, one of the biggest challenges in GTM.

Founder and CEO at Letterdrop

Players

Apr 10th, 2024

Is AI Coaching as Effective as Humans?

Mary Shea, CXO of Mediafly, Outreach, and Forrester, will lead us in a spirited debate about whether AIs can keep up with human coaching when it comes to revenue team enablement.

GM, HireQuotient,
Ex-Outreach, Forrester

Players

Guy
Yalif

Cofounder and CEO at Intellimize

Tom
Pisello

Founder and CEO at Genius Drive

Erik
Charles

VP Marketing DispatchTrack,
Ex-Xactly CMO

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Apr 11th, 2024

AI For B2B: Move Fast and Break Things or Proceed with Caution?

Allison Snow, VP Strategy and Chief Analyst for Demand Spring, leads us in a debate about the Implications and effectiveness of artificial Intelligence in B2B marketing strategies.

CMO, Streampoint Solutions,
Ex-Forrester

Players

Greg
Costigan

Fractional VP of Sales, GTM Consultant, and Advisor

Randy
Wootton

3X CEO,
Maxio

Apr 12th, 2024

VC Endgame — Co-CEOs: Force Multiplier or Folly?

Gonzalo Martínez de Azagra, Founder and GP and Cardumen Capital, will lead us in a debate that explores whether two CEOs can co-exist in a company and at what stage to deploy this strategy.

Founder and General Partner, Cardumen Capital

Players

Blake
Williams

CEO & Co-Founder,
Demandi.co

Dale
W.
Harrison

Consultant,
Inforda Life Science Services

Greg
DiFraia

CRO, Phonism

Mark
Stouse

CEO,
ProofAnalytics.ai

Ryan
Cartwright

Limited Partner, OSS Capital, Forum Ventures, CapitalX

Thomas
Miller

Chief Gravity Officer,
White Ops

Warren
Zenna

Founder,
The CRO Collective

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