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AMA session

29 Nov, 10:00am PT

Aaron Norris

Founder, AN Coaching & Consulting
Meet Aaron Norris

Aaron Norris is a former Amazon executive who consults elite reps on rapidly accelerating in their organizations. He’s the master of growing massive business deals, work-life balance, and strategic selling. Bring your tough questions to this AMA about sales and most importantly – life.

Aaron’s Hard Skills

Career Progression

Enterprise / Strategic Sales

Account Planning


Building Rapport

Selling to C-Suite


Sales Career Progression

Work-Life Balance

You asked, Aaron answered

Here are the most upvoted questions from the AMA and Aaron answered them all. In case you missed it, scroll down to watch the recording.

How do you master office politics?

What’s your secret for being so motivated in and out of the office?

Can you share the biggest deal you ever grew and how?

Do you have a framework for evaluating new companies that you’re interested in joining / how do you evaluate a new potential role?

Do you have a framework for evaluating new companies that you’re interested in joining / how do you evaluate a new potential role?

What are the skills you’re looking to acquire in the near future?

How do you approach the first meeting with a customer following handover from previous account manager?

How do you move up quickly in Amazon - can you share?

I can't stay motivated and crush it at sales. Something's always gotta give, what's the answer?

What's the methodology to growing accounts?

What kind of training did you receive on Amazon?

How do you keep a positive attitude even when everything is going to hell?

Have you ever met Jeff Bezos?

Who are your personal role models? Did you ever have an internal mentor?

What's the toughest decision you've ever made in your career?

How do you craft a winning proposal for a cross-sell, upsell or renewal?

Do you think reps should know how to do demos? What about project management?

Do you have a style you use for talking to the C-Suite?

How do you get along in a massive organization where there are cliques and politics?

What's the hack for time management?

Are you able to renegotiate equity and salary from within a major organization?

How did you manage to go off on your own?

What's the best way to conduct a discovery session?

What are your top 3 learnings from your time at Amazon?

If you could do it all over again what would you do?

Did you mentor younger people inside Amazon?

What's your biggest failure in your career and how did you handle it?

Do you think growth/fixed mindset is a thing? What about stoicism?

If you succeed quickly, don't you create enemies?

In large matrixed accounts, how do you manage so many decision makers, and the indecision?

What are your top books to recommend to sellers?

Which skills do you feel are your strongest, how did you develop them, and how do you keep them up to speed?

What is your why? / what motivates you?

Where do you see yourself in 20 years?

Do you believe that any prospecting channel is dead?

Isn't farming easier than hunting?

Do you have tips for CV writing or interviews?

Do you think you would have done as well at Google, Facebook, or Oracle?

Which companies and leaders do you admire most?

What's the secret to applying what you read?

Did you manage teams? How do you motivate others?

Are leaders born or made?

What are your favorite tech stacks?

Watch the recording

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