AMA session

29 Feb, 09:00 AM PT

Peter Wheeler

Senior Growth Manager, PLG, Patsnap
Meet Peter Wheeler

Peter is a serial intrapreneur with PLG practice development roles inside billion-dollar unicorns like Okta. He’s held diverse roles from COO to Head of Enablement as well as forays into experiential and guerilla marketing. Bring all your questions about Growth, go-to-market motions, and growing startups to this exclusive AMA.

Peter’s Hard Skills

Public Speaking & Presentations


Events & Experiential

Strategy / Planning

Product Led Growth

Founder Led / Bootstrapping

You asked, Peter answered

Here are the most upvoted questions from the AMA and Peter answered them all. In case you missed it, scroll down to watch the recording.

If you’re an early stage startup, what are the top 3 ways to grow boostrapped?

How do you create disruption and change within a big corporation?

How were you able to get into intrapreneur roles?

PLG seems to be fizzling out, will it live up to the hype?

What are the best feature monetization and upsell strategies you've implemented?

How does one get an intrapreneur role inside a unicorn?

What were your biggest GTM learnings from your time at Okta?

Which disciplines have you studied and applied to effectively scale your projects?

What advice do you have for yourself 20 years ago?

There's so much crap in social, what are you reading/watching/listening to that is high value?

Which intrapreneurs do you follow or model that influenced your career?

What is your preferred GTM technology stack?

What are some concrete steps you take to align sales and marketing?

What are the nuts and bolts of successful PLG?

Do we need new KPIs for ABM?

It's a super tough hiring market now, what are some tips for helping get hired?

What was it like being a COO?

What are you most excited about in the work you're doing now?

Is social media dead?

It seems everyone is all in on ecosystem-led everything, how do channel strategies play into your roles?

Who would you most want to interview on your podcast if you could interview anyone?

Is it better to pick one company and stay at it or move around for diverse experience?

Is it even possible for big corps to innovate?

Which startups are you seeing that are the best examples of marketing and branding excellence?

Is dark social just a meme?

Do you prefer big or small organizations and why?

Noticed you have strong TikTok game, why even bother?

How could someone build a following like you have?

How did you tackle RevOps?

What are your strategies for aligning the C-Suite?

For PLG to succeed, do you need to offer a freemium option?

Watch the recording

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