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Jake Reni

Driving GTM Excellence in Startups: A 20-Year Expert in Sales Leadership, Transformative Coaching & GTM Strategy for Founders and Operators

Jake Reni

Driving GTM Excellence in Startups: A 20-Year Expert in Sales Leadership, Transformative Coaching & GTM Strategy for Founders and Operators

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Jake Reni stands as a renowned leader in B2B SaaS executive and sales coaching, with 20 years of experience shaping the high-tech enterprise sales landscape. His remarkable journey includes spearheading the Adobe Sales Academy, catalyzing growth in startups from $1M to $200M, and his current transformative role as a Fractional CRO. His drive and determination are deeply rooted in his first-generation heritage, embodying resilience and tenacity. Recognized as a Top Sales Voice on LinkedIn, Gartner Sales Community Ambassador, Operating Expert at Metropolitan Partners Group, and board member of Utah Women in Sales, Jake's influence extends well beyond the boardroom. A certified expert in methodologies like Challenger Sales, Winning By Design, and MEDDPICC, his insights have been featured in publications such as Selling Power, Adobe's Blog, SalesHacker, and Emblaze. His commitment to nurturing the next generation of leaders is evident in his role as a guest lecturer at Utah State University's ProSales program. Specializing in propelling B2B SaaS startups and scale-ups to new heights, Jake masterfully blends strategic insights with practical expertise. His coaching transcends legacy methods and is dedicated to fostering sustainable growth and principled leadership. This approach has consistently led his clients to achieve significant sales performance and strategic GTM growth. Jake invites B2B SaaS founders and Sales Operators to engage with him and embark on a journey toward tailored, enduring success.

    CoachingConsultingCRO StrategyCustomer SuccessGrowthGTM StrategyLeadershipRevOpsSalesSales Management
Hard Skills
    Account planningBuilding / maintaining playbooksBusiness case creationClosingDeal strategy / reviewsDemoingDiscoveryForecastingHolding 1:1sHolding QBRsInterviewingNegotiationPerformance reviewsQualificationRenewalsROI calculation & analysisSales process developmentStorytellingStrategic SellingTargeting / researching

Sessions prices

1–4 sessions

60 minutes


30 minutes


5–9 sessions

60 minutes


30 minutes


10+ sessions

60 minutes


30 minutes



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