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Agenda

Forgettable vs. Memorable: Should C-Levels Become Entertainers? C-Suites assume they are entertaining but are often not (but never in doubt!) This debate goes out to those who believe in the philosophy but make no attempt to increase their skill level.

Matthew Dicks is a successful best-selling author, columnist, blogger, podcaster, playwright, and teacher. His book “Storyworthy” is considered one of the best resources on the art of storytelling. During the day, he shares his knowledge as an elementary school teacher, and at night, he provides education on storytelling and public speaking to individuals, corporations, universities, religious institutions, and school districts globally. He has been sought after by esteemed institutions such as Yale, MIT, Harvard, and Purdue, as well as by companies like Amazon, Salesforce, Slack, and Lego.

  • 9x Moth GrandSLAM Storytelling Champion
  • Internationally bestselling author of novels and nonfiction
  • 25 years in teaching & education
  • More than a decade in corporate and business consulting
GTM Productivity vs. Performance

Mark Ogne, Founder & CEO of Symplexity (seasoned CXO from MRP and Forrester), leads us in a debate where he asks, “Is AI an efficiency or efficacy lever for Sales and Marketing leaders?”

Growth at All Costs: A Dangerous Obsession

Brandee Sanders, award-winning CMO/CRO, leads a discussion on the impact of the ‘growth at all costs’ mentality on the SaaS industry and the long-term risks of adhering to this philosophy.

PMF in 2024: Still Relevant?

Anne Hollander, CSO of Thirty Capital, debates the question: Is product-market fit an outdated concept, or are there other levers that are as (or more) important?

VC Endgame: What GTM metrics matter?

Kathleen Estreich, GP of MKT1 (former Intercom, Box & Facebook, leads us in a VC Endgame debate on what metrics actually matter for GTM. How do you track whether your GTM is actually working?

Judge

Matthew Dicks

Author of
Storyworthy

Debaters

Hang Black

VP of Revenue Enablement & GTM Operator

Mike Bosworth

Sales Philosopher,
STORYseekers

Blake Williams

Founder & CMO,
GrowthStory

Sheevaun Thatcher

GTM Mentor, Advisor,
and Coach

Jake Reni

Co-Founder & Chief Growth Officer, Revenue Reimagined

Elizabeth Andrew

CEO & Founder,
Elizabeth Andrew Consulting

Warren Zenna

Founder,
The CRO Collective

Mychelle Mollot

CMO & Head of Sales,
Knak

Gregg Carman

CEO & Founder,
Chiefsight

Judge

Mark Ogne

Founder, CEO, Symplexity.AI

Debaters

Mariana Cogan

CMO, Hexagon Manufacturing Intelligence

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Christian Idiodi

Partner, Silicon Valley Product Group

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Jen Anderson

Fractional CMO, CONTENTO

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Mark Stouse

Chairman and CEO,
ProofAnalytics.ai

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Judge

Brandee Sanders

Award-Winning
CMO/CRO

Debaters

David Kreiger

President, SalesRoads

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Angeley Mullins

Chief Commercial Officer, Resourcify

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Jenn Steele

CEO & Co-Founder,
SoundGTM

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Asaf Katz

Chief Strategist Otter, LinkedOtter

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Eugenia Blackstone

CMO, Iris Powered by Generali

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Alison Murdock

Founder & Chief Marketer, Trusted CMO

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Yoni Tserruya

Co-Founder & CEO at Lusha

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Judge

Anne Hollander

Chief Strategy Officer, Thirty Capital

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Debaters

Mike Sadeghpour

Founder, Speaker, Coach, edgeThink

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Anastasia Pavlova

Founder & CMO,
Bold GTM

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Peter Wheeler

PLG and Growth, AttackIQ

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Yaron Schechtman

Fractional CRO, Rotate, Cinch

Eric Quanstrom

Chief Marketing Officer at CIENCE

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Judge

Kathleen Estreich

Co-founder and GP at MKT1

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Debaters

Mark Stouse

Chairman and CEO,
ProofAnalytics.ai

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Nicky Dibben

Advisor, Consultant, Mentor, Invention Marketing

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David Kreiger

President, SalesRoads

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Angeley Mullins

Chief Commercial Officer, Resourcify

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Jenn Steele

CEO & Co-Founder,
SoundGTM

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Asaf Katz

Chief Strategist Otter, LinkedOtter

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Alison Murdock

Founder & Chief Marketer, Trusted CMO

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Anastasia Pavlova

Founder & CMO,
Bold GTM

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CXOs coaching CXOs on how to CXO

In volatile market conditions like these, it is crucial for us as leaders to be bold and innovative in refining our GTM strategies. This is where CXO Games comes in — a groundbreaking competition that provides us with the opportunity to experiment with new methods, models, and tactics to drive innovation and lead in highly competitive markets, despite the odds.

By focusing on the core elements of our GTM strategies — Customers, Company, and Competitors — and combining classical approaches with futuristic ideas, we can achieve unparalleled growth, scalability, and predictable revenue.

Join us in this week-long battle of wits, where the brightest minds in global GTM showcase their strategic thinking, role-playing skills, and intellect in real-time, without any prior preparation. With top C-level executives and VCs judging the competition, CCC-XO Games provides a unique opportunity to gain valuable insights into improving our roles, enhancing our companies, and becoming more innovative.

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The 3C Model by Kenichi Ohmae offers a strategic look at the factors needed for success — Customers, Competitors, and Company.

The primary goal should be the interest of the customer, which will automatically take care of shareholder interests.

A thorough competitive analysis is necessary to beat the competition and gain an advantage.

The customer should always be the focal point of every business aspect.

The 3C’s provide a great framework for making strategic business decisions, and the areas where the circles intersect can be used to identify Competitors’ Advantage, Price war, and Competitive Advantage.

We’ve overlayed CXO GTM disciplines on a 3C model Venn as an event canvas for strategic simulations held on CXO Games.

Hosts
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We bring together twelve top C-level executives every second week of the month to benchmark their strategies against those of other successful CXOs thriving during the recession. This event called the CCC-XO Games, lasts for a business week, with hour-long virtual events every day at 9 AM PT/ noon ET.

During the event, two elite executives compete every day in front of a CXO judge. The winners from the first four days move on to compete in front of a VC for the grand prize on day five. Instead of webinars, CXO leaders participate in real-world GTM simulations and engage in coaching, debates, and discussions.

The series’ themes are focused on the strategic challenges across three keystones of GTM laid down by Kenichi Ohmae, the godfather of GTM: Customers, Company, and Competitors. Our goal is to advance the practice of GTM, benchmark revenue methodologies, solve real-world technology adoption/innovation challenges, and de-silo GTM.

This event is designed by CXOs for CXOs, and our ultimate aim is to improve the practice of GTM.

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