What are the top
Go-to-Market
trends for 2024?

The GTM world is waking up to the wonders of Generative AI but all that glitters isn’t gold.

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We’ve hit “Peak AI” every year since 2015, but then another peak comes along. In this report, we’ve assembled dozens of the best and brightest GTM leaders in the B2B industry to read the tea leaves on the most important aspects of 2024 trends in their own words.
Out of our survey data, we were surprised to see Predictive Analytics take the top spot, whereas AI Agents and ChatGPT are expected winners.
While everyone is excited about AI-generated content, AR/VR technology seems to have taken a back seat. Although there’s been a lot of buzz around Apple Vision Pro, it’s still uncertain if this will be the next big thing for remote selling, like the iPad or go thud like the Palm Pilot.
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