Lead generation is the process of attracting prospects to your business and converting them into leads, and sales, using a careful selection of “nurturing” activities. Technology companies operate in a fast-paced environment where they need to constantly strive to generate new “leads”.
As the number of technology companies in the market continues to increase, brands need to ensure they have the right strategies in place for lead generation. Technology companies, read on to learn more about the potential options for your brand.
Lead Generation: Options for Technology Companies
Lead generation strategies can range all the way from using free trials and demos of your technology product, to landing pages with free downloads to convince customers to join your email list. For many tech brands, the easiest way to increase leads and improve conversions is to work with a lead generation company.
Let’s explore just some of the lead generation strategies companies can use.
1. Immersive landing pages
Landing pages are one of the most common tools companies use to generate leads. Unlike a standard website, a landing page is custom-built by technology companies to push customers towards a certain action. For instance, you might use a landing page to convince customers to sign up to your technology company’s newsletter, by offering them a free trial of your service.
Landing pages work best when companies use “lead magnets” to convince their customers that they should consider sharing their contact information. While tech companies have a range of lead magnet options to choose from, common picks include:
- eBooks
- Whitepapers
- Webinar access
- Free trials
- Downloadable resources (like PDFs)
2. Offer free trials
You don’t necessarily need a landing page to offer your customers a free trial and start gathering leads. According to studies, B2B companies that use free trials see an average conversion rate of 66%. If your company offers software or services, a free trial gives your clients an excellent opportunity to put your solution to the test before spending any money.
You can offer access to your free demo throughout your entire website, on your home page, on your product pages, and even on your social media accounts. You might even decide to offer free trials for a limited time, to the first certain number of people to visit your site.
3. Share your expertise
Just because someone isn’t ready to buy your technology product yet, doesn’t mean they’re not looking for ways to get value from your brand. As any lead generation company will tell you, webinars and educational experiences are a great way to deepen your relationship with your audience.
Through webinars and courses, you can teach customers about how to do important things connected with your product or service. For instance, if you’re selling lead generation technology, you would show your customers how to generate leads in a range of different environments. You can even show your prospects tips for how to use your software or tech to achieve their goals.
Because your prospects will give you their email address or contact details to get access to the webinar, you’ll have an opportunity to nurture them with automated marketing campaigns.
4. Ask for referrals
When it comes to lead generation, technology companies can benefit from many of the same techniques as other brands from various industries. For instance, one of the best ways to improve your chances of a conversion straight away, is to ask for referrals and recommendations from existing customers.
Referrals have the highest conversion rate of all customer acquisition channels, because your clients will naturally trust their friends and acquaintances more than your company. If a company is satisfied enough with your service to suggest it to someone else, that new referral is going to assume your product or service is worth having.
To improve your chances of referrals, consider rewarding your customers for sending new customers your way. Giving existing customers discounts for every referral is a great way to boost word of mouth.
5. Work with a lead generation company
For a lot of technology companies, lead generation requires constant work and creativity. When you’re trying to run a successful company, it’s often difficult to keep track of lead generation tactics at the same time. Fortunately, a lead generation company could help.
Lead generation services, or companies are agencies which specialize in generating and nurturing leads for other brands. These companies have expertise using the latest lead generation technology, tools, and tactics to drive the best results for your business.
If you’re not sure what kind of lead generation methods will generate positive outcomes for your company, a lead generation company could be the ideal investment for your brand.
Invest in Lead Generation
Lead generation for technology companies requires constant focus and effort. However, it’s definitely worth it if you end up with more dedicated consumers in your sales pipeline. Don’t underestimate the benefits of good lead generation strategies.
