Product Demo: Great Writing, AI-Simplified

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Julia Nimchinski: Thank you again. And we are transitioning to our next demo grammarly great writing. AI simplified

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Julia Nimchinski: Chia Ling. Welcome to the show.

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Chia Ling: Hello, everyone. Thank you, Julia. Yeah. Thanks for inviting me and gramly to the demo. I will

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Chia Ling: take the next demo slide here.

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Julia Nimchinski: Yeah, we’re big fans of the platform power users here for many, many years. We had your Cmo yesterday. Amazing session also so super excited to dive in.

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Chia Ling: All right.

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Chia Ling: Yeah. So what I’ll do is I think I have about 10 min. And I’m gonna

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Chia Ling: really walk you through. What a marketing per person might be going through in the course of 8 h and 10 min, and so we’ll we’ll get through this demo and and try to highlight as many things as we can as part of this. So I’ll jump right into this.

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Chia Ling: So, as Julia mentioned, Gramly is a writing assistant. We’ve been around since 2,009, so we’ve been in the AI business for over 15 years, you know, helping everybody from.

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Chia Ling: you know, as if your user, you know, helping you with your grammatical mistakes, spelling mistakes, punctuation all the way up to what we’re seeing today, which is leveraging generative AI as a augmented writing assistant. And I’ll show you what that means, because Gen. AI is mentioned everywhere, I’ll show you how we are handling that and making that easy for your users where they’re working.

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Chia Ling: And so for this 1st scenario here that we’re looking at, you know, somebody sent me. You know I’m a new marketing person here at at, you know. This, this electronic bike organization acme, and I’ve got my 1st big task. My manager sent me an email to put together our content strategy.

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Chia Ling: And as I’m going through this, I’m going. Oh, man, I probably should know a bunch of these different terms that I see here. And so here highlighting green. If I hover over there, grammarly’s already saying, Hey, look

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Chia Ling: If you don’t know what an eapc is at the electronic bike organization you’ve you’ve just joined. Here is what this is. Here are some related information and really speeding up my knowledge of how to respond to this. Similarly, here, right, you know.

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Chia Ling: as a marketing person, I’m sure they know what a Ctr is, but the idea is that grammarly allows you to build up this dictionary, if you will, your own private dictionary for information about your organization, so that not only do I have this information. Everybody else in the organization has the ability to get to this.

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Chia Ling: And now, you know, once I’m ready with this, of course, I do want to respond back to my

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Chia Ling: manager. And here is really where you start to see grammarly leveraging the generative AI to really help speed this process along. And one of the things that I can do here is certainly I can go ahead and write a email. And I can do this manually. And you see the grammarly G. Button there. But I also have this option to reply quickly, and what this will do is, it will now analyze the intent of this email that I was just sent

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Chia Ling: right. And so now we know what this is about. There is an expectation to get this done by Friday, and I have a couple of ways, I can respond. And if you look at these different responses or these different replies, all we’re doing here is

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Chia Ling: really giving the user preset prompts. Right? So you, if you are using generative AI today, you might be able to copy and paste this email, put it in somewhere. Write your own prompt here with one click. Grammy’s allowed me the ability to say, Okay, I got what I need. I know what my task is. Let’s go ahead and generate the email.

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Chia Ling: you know, put this together, and if I like what this looks like, we can certainly send it off. We also have ability to really continue to improve on this. Generated content. And so we’ll come back to this in a little bit. But you. The idea is that you can also create your own prompts as part of this.

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Chia Ling: Let’s go ahead and insert that, you know. Let’s say Friday looks good. We don’t want to miss that deadline. I’m glad they gave me at least a day to finish this off, and we’ll go ahead and fire this out back to my manager, and here. I’m now ready to

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Chia Ling: handle my next next task, which is really to.

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Chia Ling: you know, wrap up this creative brief.

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Chia Ling: And here what we’ll do is we’ll start to look at some of the things that grammarly does in terms of providing you with, you know, improving the your ability to work on more high value activities. And so what we’ll do here is.

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Chia Ling: you know, of course.

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Chia Ling: simple spelling mistakes, right simple grammatical mistakes. Grammarly will quickly pick up on these in your writing, and without having to do much else. You know we can address these, but you may notice that there’s also a number of other suggestions we’re providing here, and in this case here, it’s probably a little harder to see.

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Chia Ling: This is where grammarly now allows you to build your own custom style rules, and so these might be terms that you use in your organization services, that you’re providing products that you offer. And you want to make sure everyone from your

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Chia Ling: support team to your marketing team, to your sales team. They’re all using the same terminology with that level of consistency that you’re looking for because you’ve you know, built up the brand, and you want to make sure everybody is consistent there, and so grammarly can highlight this wherever users are writing

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Chia Ling: and making sure they get that correct. Another example here is, you know, as you hit certain milestones, right? So Grammally went from 30 million users to 40 million users. How do we ensure that everybody is

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Chia Ling: now leveraging those same milestones and information without having to, you know, constantly go through this editing and review process. And really, what you’re seeing here is how organizations like Zoom they were able to save, you know, 7 over 7,000 h, because Grammy is now able to give them that consistency that they’re looking for in the writing that they’re doing

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Chia Ling: now, next up. What I’m going to do here is you’ll notice here that I’ve got a section for an Okr. And I’ve got this work somewhere else. And one of the key things that grammarly does really well is allow you to stay in the flow of the work that you’re doing. And so one of the ways we do this is, you know, of course, you saw all the suggestions and writing that we’re doing the generative AI already. Another

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Chia Ling: way we can do this is to really allow you to leverage existing systems that you have. So I’m gonna go down here and you’ll see that we have a number of different ways for you to leverage information from different systems, whether it’s to create a new ticket, whether it’s to update a task in this case. Here, I’m going to look for my Okr file here. And I can say, you know, this is the acme, Okr grammarly will go ahead and find it for me. And

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Chia Ling: I can now reference this directly in this creative brief. And so that now, when somebody else is looking for us, you know, we’re not having them doing their search to get that. And so that is a quick way for somebody to really

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Chia Ling: move between applications, stay in the flow of work and really saving that time in the work that they’re doing

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Chia Ling: now, the last thing I will do here is what we’re gonna venture into the

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Chia Ling: generative AI component a little bit more so under content ideas. One of the areas that I had to focus on was to come up with some blog post ideas for the team, and certainly I can sit here and come up with some great ideas. But I just need a little bit of a kickstart. And so I’m gonna go ahead and

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Chia Ling: call up Grammarly’s generative AI. And as we saw earlier. You know, there’s a bunch of preset prompts we can use. But in this case here, I’m going to give grammarly a custom prop, and I’m going to say, you know, give me 10 blog post ideas for electronic

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Chia Ling: electronic bikes.

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Chia Ling: And it’s gonna go off it’s gonna come up with some ideas that we can go ahead and use, and of course we can always again

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Chia Ling: rewrite some of these prompts, recreate, recreate them. But if these work for what we need. We can go ahead and certainly drop them in to our creative brief here, with some of those ideas that we can now go ahead and decide whether or not they make sense. And so this is a great way to really, you know, round out some of the work that we might need to do. And let’s say we’re done here. I picked one of these articles

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Chia Ling: or one of these headlines, and now what I’m going to do is wrap up that blog post that you know we we worked off of.

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Chia Ling: and one of the things that grammarly is really great at as as you, as you’ve already seen, is offering suggestions for improving the writing that we’re doing. And so one of the other areas that we can instruct grammarly to do. What I’m going to do here is

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Chia Ling: I’m going to ask grammarly to actually analyze this entire document and then

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Chia Ling: give me some suggestions to improve this. So now, instead of what we saw earlier, where, you know, is the, you know, the individual spelling and and punctuation. Maybe even some of the style guide. What we’re doing here is we’re asking grammarly to say, Hey, look!

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Chia Ling: Take a look at this entire piece of work that I’ve just put together.

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Chia Ling: Give me a number of suggestions where I can go ahead and really

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Chia Ling: provide more impact to the writing that I’m doing. And so you’ll see here. It gives you some suggestions about how you can, you know, discuss the potential for e-bikes and what you can add to this to really drive home the goal of the writing that you’re doing.

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Chia Ling: And this could be for any number of content. And really, what this is doing is giving you the ability to take work that you’ve done

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Chia Ling: have another set of eyes. So instead of having to send this out for multiple round reviews, you can do all this on your own before sending it out. And you know, when we see people saving time. You know, people report saving time anywhere from 25 to 45 min when using grammarly. This is another way. They can do that right, which is, you’re getting all this work done

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Chia Ling: with grammarly as part of the writing, and and the the task that you you have to do

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Chia Ling: all right. And so that wraps up my 8 h day, I think, in maybe 10 min here. So with that Julia.

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Chia Ling: pass it back to you.

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Julia Nimchinski: This is great Chia. I don’t know why, but people submitted a lot of technical questions. We’ll try to address a few here. They’re curious to know. Do you have your own? Llm.

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Chia Ling: Yeah. So grammly uses a multi llm model. So yes, we have. Grammarly has a proprietary Llm. We also use Openai for some of the content creation that you’ve seen here.

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Julia Nimchinski: Next one is can grammarly adapt to individual writing styles over time. I guess we address this one

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Julia Nimchinski: with a brand book and the extension of your marketing team. That was great.

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Julia Nimchinski: Then we have. How does primarily ensure user data, privacy and security.

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Chia Ling: Yeah, great question. That’s probably one of our number one question from a security team. Just, we can get to more details. But the the broad stroke responses, you know, for grammarly enterprise. Customers grammarly does not use your user text like this. This blog post as an example, to train or to improve our services. And then we’ve got a number of different security controls that really allow you to fine tune where people can use grammarly, and how they can use grammarly.

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Julia Nimchinski: Next one. How does grammarly balance a balances? AI suggestions with human creativity.

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Chia Ling: Yeah, great question. So we’ve got a host of teams that are working on the both the inputs that somebody might be putting in as well as the outputs. To ensure that you know what you’re putting in comes out in a in a in a certain manner. We have a number of ways to tune the

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Chia Ling: the output that you’re getting. So you may have noticed in a couple of the preset prompts. You can set up what we call brand tones. So brand tones are how you want your organization to sound. And so maybe your more formal organization. So your generated content needs to sound more formal. You can certainly do that, or you’re maybe a more casual organization. And so there’s different ways that you can

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Chia Ling: configure grammarly to generate the output that makes most sense for your organization.

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Julia Nimchinski: And last question, people want to know what’s next for grammarly AI.

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Chia Ling: Yeah, so there’s a lot of work being done.

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Chia Ling: and and so I I you may have heard, you know, a gentic right? I think

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Chia Ling: you’ve already seen, and if you’re users of grammarly already, you already see the ability for grammarly to follow you everywhere, or a lot of places where you’re writing with what we’re coming up with. Next, you’re going to start to see grammarly being able to follow you in other places that you may not have expected an example might be. If you’re just reading a blog post right? Or an article, grammarly will be available to you, and you might be able to do something like, Hey.

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Chia Ling: give me a summary of this article, or maybe help me create a Linkedin post from this article. So there’s a number of different areas just around, giving you the ability to leverage grammarly in more places than than you’re used to.

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Julia Nimchinski: This was great. Gia I don’t know. I I say, I suppose, generally

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Julia Nimchinski: provide some freemium model, or just tell me.

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Chia Ling: Yeah. So a lot of we’ve got a lot of free users out there so if you haven’t, you know, downloaded and use grammarly. There’s certainly a free version that you can go ahead and download. A lot of the things that I’ve been highlighting are part of our grammarly business. And so if you’re interested in that, certainly, you know, get on our website, grammarly.com, and we’ll be happy to get on a call with you.