The AI Mixologist: Blending Agentic AI into Your B2B Strategy

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Julia Nimchinski: Awesome. We are transitioning to our next session. Agentic cocktails, welcome, omartlib, and John Miller.

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Jon Miller: Thank you. Thank you.

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Omer Gotlieb: You’re excited with me. Here.

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Jon Miller: This is either gonna be the wackiest session of the day, or the most interesting, or both. I I don’t know. We’re gonna have to see what happens.

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Omer Gotlieb: It’s gonna be different. I’m sure.

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Jon Miller: Yeah, definitely, the most unique session of the day.

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Omer Gotlieb: Which is, I think, one of the most important things in marketing right today, definitely.

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Jon Miller: So, Julie, do you want to kick things off? Or should we just go

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Jon Miller: alright? Yeah. So this. So we, as we said today’s session is kind of talking about both cocktails as well as AI, and trying to make a connection between the 2.

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Jon Miller: Those of you who follow me on Linkedin may have seen that I’ve been posting a series of videos where I make a cocktail. And then I also kind of talk about a b 2 b marketing trend and based on that, Julia reached out to me and asked if I kind of wanted to do a cocktail class as part of the Agentic AI summit.

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Jon Miller: So, as we said, this is going to be a different session. I’m going to start with the 1st 8 or 9 min of the session.

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Jon Miller: doing a little Mini cocktail class and teaching some theories behind what makes really good cocktails, right? So something that any home bartender can just take take this and improve your cocktail game, and then also maybe start thinking about making some of your own recipes.

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Jon Miller: And then, turns out Omar and I were brainstorming. There are some interesting lessons that

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Jon Miller: making cocktails can teach us about using AI, and what AI looks like in the age of go to market. So at that point we’re going to kind of pivot and kind of go into a kind of a conversation around some of the lessons.

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Jon Miller: So.

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Omer Gotlieb: The reason. The reason I like it other than it’s being unique is, you know, I spoke with

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Omer Gotlieb: probably hundreds of marketers in the last 4, 5 months.

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Omer Gotlieb: and I don’t want to use the word.

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Omer Gotlieb: you know, maybe scared or frustrated, but nervous. There’s a lot of pressure, you know. Everybody understand that the world is changing. The marketing world is changing. Everybody understand that we need to do something with AI. But everybody says that it’s chaos. We don’t know how to start with, so maybe the 1st few minutes will help us relax. And, you know, think about cocktails, and then we can actually switch into the discussion.

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Jon Miller: Could be could be, although I will also say in my time zone right now, and I think yours to emer. It’s 10 Am. Pacific.

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Omer Gotlieb: It’s too early. Yeah, there will be no alcohol that works.

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Jon Miller: No alcohol actually consumed during today’s kind of cocktail lesson. But let’s kick off. Let’s get into it. So

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Jon Miller: if there’s 1 takeaway that I want people to learn from today about good cocktails. It’s the importance of cooling and dilution.

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Jon Miller: you know. Put it another way. Ice is to cocktails as heat is to cooking.

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Jon Miller: And you know, it’s really important, because it does 2 things. First, st ice, you know, obviously cools it down

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Jon Miller: right. And and most people like drinks that are cool as opposed to room temperature or warm.

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Jon Miller: and then ice dilutes it as well. And you know most people when you drink straight liquor. It’s kind of hot. It burns, and the dilution cuts the alcohol percentage and lets you actually taste the flavors better than if you were drinking an undiluted cocktail.

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Jon Miller: So the 1st thing I want to talk about is just the importance of ice and dilution. And we’re going to actually do 2 little experiments. So I’m going to talk about the dilution you get from stirring, and then the dilution you get from shaking.

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Jon Miller: So these are 2 different methods that people use to make cocktails.

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Jon Miller: Classically, traditionally, the rule of thumb is, if the drink has a citrus or a egg white, which is like in a sour. Sometimes you’re going to shake it.

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Jon Miller: and the shaking kind of aerates the citrus or the egg whites.

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Jon Miller: If it’s a booze, only drink like a Martini or a Manhattan. You don’t want to shake it. Typically because the bubbles kind of break up the alcohol. You’re going to want to stir the booze only drinks. This is why James Bond, classically saying, Martini, shaken, not stirred.

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Jon Miller: is actually a subtle hint to the fact that he grew up in kind of the rough and tumble non high end society world, you know, and it’s sort of like a way of showing to the people who know that he’s not actually as sophisticated as he presents himself.

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Jon Miller: So Martinis are stirred, not shaken.

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Jon Miller: Okay, so let’s let’s let’s actually do the experiment here. So I’m going to adjust my camera. So you guys can see where I’m you know, working here.

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Jon Miller: And we’re going to set the scale here.

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Jon Miller: And actually, I’m just curious. Omer, can you see the numbers on the scale.

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Omer Gotlieb: It’s a bit difficult.

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Jon Miller: Okay. So I’ll have to read it out for everybody. But basically.

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Omer Gotlieb: By the way, I I love this lesson for marketers. There’s a difference between, you know, John, speaking about it and the content, and actually driving you into experimenting

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Omer Gotlieb: product. So.

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Jon Miller: Yeah.

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Jon Miller: So so right now, the scales reading 0 ounces. So what I’m going to do is I’m going to pour in 3 ounces of water.

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Jon Miller: and why 3 ounces? Well, 3 ounces is typically what you would put into a Manhattan or a Martini.

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Jon Miller: 2 ounces of whiskey, for example, and 2 ounces of, or in one ounce of remove for 3. So we got 3 ounces right here of water, and I got my little handy thermostat here.

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Omer Gotlieb: And.

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Jon Miller: And I’m going to, you know, measure the temperature. And right now, it’s reading 70 degrees 71 degrees kind of exactly room temperature.

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Jon Miller: Okay. So I have my mixing glass.

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Jon Miller: We’re going to pour the water into the mixing glass.

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Jon Miller: And then I’m gonna add, let’s make it so you can kind of see what I’m doing here.

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Jon Miller: I’m going to add some ice.

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Jon Miller: you know, typically when you’re putting ice into a cocktail, you’re going to want to put in enough to cover the amount of liquid and then some

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Jon Miller: alright. And then.

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Jon Miller: now I’m going to stir. And typically you’re going to stir for about 30 seconds. So I’m just gonna go. And we’re gonna kind of talk while I’m stirring here, because this is otherwise dead time, you know, on a cocktail channel where you’re not editing the video to kind of, you know. Cut it

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Jon Miller: so what you’ll notice when I’m stirring here is the edge of the spoon stays along the edge, you know. Kind of is rotating along the edge of the glass.

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Jon Miller: So because that’s like, you know, I’m not breaking up the chips. You don’t want to like be gnashing at the ice and make lots of kind of small like ice chips, because we’re cooling, but and diluting, but we’re not kind of cooling, diluting kind of too much.

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Jon Miller: This spoon is kind of a fun spoon that lets. Yeah. Makes it a lot easier to stir without kind of twisting my wrist, if you will.

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Jon Miller: So I didn’t time it, but that was about 30 seconds, and if a little bit more humid where I am.

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Jon Miller: you would be able to see that there’s a little bit of frosting happening on on the glass there.

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Jon Miller: And now, did I forget the most important thing.

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Jon Miller: All right somewhere, I should have my strainer.

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Jon Miller: which I’m not saying. I really thought I had everything prepared, so I’m going to do my best to strain this without a strainer here.

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Jon Miller: Back into the glass

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Jon Miller: and then get it all in there

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Jon Miller: all right. So what you 1st can see is, we’re now measuring 3.6 ounces.

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Jon Miller: So I’ve actually added about 20% dilution just from from doing that. And that’s just sort of the melted ice.

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Jon Miller: and then the temperature is actually a nice balmy 38 degrees.

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Jon Miller: So I got it down kind of pretty low.

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Jon Miller: So that’s step one here in our cocktail lesson.

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Jon Miller: And now we’re back to 0, and we’re going to just try shaking this time.

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Jon Miller: Right?

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Jon Miller: So adding, this time I’m adding 4 ounces, which would be more close to what you would expect from a drink that had a citrus in it, like a Margarita

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Jon Miller: or a whiskey sour or something.

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Jon Miller: And I’m going to put that into my shaking tin and add my height.

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Jon Miller: and you probably put in more ice than you would normally think into these things.

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Jon Miller: And now we’re going to shake. Now I hate the Shakers. That kind of have, like the little thing on top with the the bubble. I definitely a fan of kind of this kind of Shaker

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Jon Miller: with the in this case, the whiskey thing. And so you’re going to shake about 15 seconds pretty vigorously.

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Jon Miller: So obviously a lot faster than the

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Jon Miller: Stirring was there.

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Jon Miller: And once again strain.

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Jon Miller: You can see there’s little ice chips that are going in here because I’m not double straining in this case.

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Jon Miller: And

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Jon Miller: once again I’m reading 4.6. So I got it. Got some dilution here. I actually expected to get a little bit more. Maybe I shook, could have shook a little bit longer.

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Jon Miller: and I cooled it down even more. This is actually sitting at 35.

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Jon Miller: So point is shaking, stirring dilution

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Jon Miller: really, really important for your for your cocktails.

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Jon Miller: So that was the 1st thing we wanted to talk about.

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Jon Miller: And then the other thing I wanted to talk about is how to think about some cocktail recipes.

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Jon Miller: So for that one Julia helped me put together some really awesome slides. So share that.

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Jon Miller: So just like in French cooking.

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Jon Miller: where there are like a couple of master sauces. And if you’ve learned how to make those sauces. You know how to do a lot of cooking turns out there are a certain number of classic mother recipes or classic recipes in cocktails.

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Jon Miller: and if you sort of learn these 5 recipes, you’ve got a template to make almost any other kind of cocktail.

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Jon Miller: so I’ll kind of let you read the slide here, but, like the old fashioned, is basically booze with a little bit of something sweet and some bitters.

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Jon Miller: whereas a Martini is booze with some vermouth

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Jon Miller: and that you know that you then start.

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Jon Miller: So, for example, a Manhattan is what happens if you take the Martini and change the gin for whiskey, and the dry vermouth for sweet vermouth.

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Jon Miller: and also add a little bit of bitters.

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Jon Miller: Negroni splits the gin to be half gin and half Campari. And then, adds the sweeper, moof.

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Jon Miller: So again, you can kind of see there’s these basic recipes that if you follow these, you know, you’re going to end up with a balanced cocktail.

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Jon Miller: you know.

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Omer Gotlieb: So if we convert that into a marketing dingo, these are, you know, the main plays. And you can. Actually.

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Omer Gotlieb: he’s we’re on plays out of each one of those. Yeah.

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Jon Miller: Yeah. And I think that’s 1 of the 1st things we’re going to talk about, you know, for the analogies. The Daiquiris are classic sour.

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Jon Miller: right? 2 parts. Booze, one part citrus, one part simple syrup. If you need to invent a cocktail, you’re out with friends, and there’s something like, make a cocktail, and you can’t think of anything. Follow that template. You’ll end up with a good cocktail. The whiskey sour is a classic example of that French 75 is the same thing, but then you add some champagne, Tom Collins. The same thing. You add some sparkling water.

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Jon Miller: The sidecar is a classic drink with cognac, cointreau and lemon juice. So it’s sort of like the daiquiri, except it’s changed out the simple syrup for cointreau.

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Jon Miller: That’s a margarita right lime juice becomes lemon juice. Cognac becomes tequila, you’re done.

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Jon Miller: And then obviously, the highball of just you know, liquor and soda makes all sorts of things from the gin and tonic, you know, to the rum and coke to the Moscow mule.

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Jon Miller: So you know, these are just a couple of my favorite, you know variations.

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Jon Miller: The other thing that you know, and the people call this the Mr. Potato head approach, because it’s sort of like you’ve got the recipe, and you swap out one thing for another thing, and as long as you’re generally following the template, you’re going to be in the right ballpark. The last thing I’ll say before we sort of move into the AI, you know, is you can always add a little bit of something

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Jon Miller: right, as I said in the Manhattan is like the Martini, but we add a little bit of bitters.

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Jon Miller: You can add about a quarter ounce of something to pretty much any cocktail to make it to juice it up, make it a little more interesting, so make a Manhattan add a quarter ounce of creme de cacao right? And it makes it a chocolate Manhattan.

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Jon Miller: You know, a quarter ounce. One of my favorite things to do is to add a little bit of an Amaro to Manhattan, you know, and so on, and and so on. So hopefully, you learned a little bit about the theory of dilution and cooling the Mr. Potato head approach to the classic recipes.

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Jon Miller: But yeah.

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Omer Gotlieb: So we have some European customers that right now it’s like 6 pm. And they actually have their glass of wine or glass of cocktail with them. So.

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Jon Miller: Hope.

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Jon Miller: Yeah.

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Omer Gotlieb: Yeah.

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Jon Miller: So. So yeah, let’s go right to the 1st thing that you said, Omar. Like, you know.

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Jon Miller: I’ve been talking. You know, I’ve been thinking a lot about like personalization. Right? You know, personalization is one of the top 3 use cases that people say they want to use AI for.

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Jon Miller: you know. And yet, person personally.

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Jon Miller: I well, I think that using AI to sort of write an email.

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Jon Miller: you know, kind of that kind of personalization is a relatively ineffective use

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Jon Miller: of AI at least today, there’s too much risk of hallucination.

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Jon Miller: People don’t and shouldn’t trust sending out those emails without a human review, you know, advance of things.

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Jon Miller: But what if we sort of take this like Mr. Potato head approach to personalization.

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Jon Miller: you know. And instead of personalizing, actually writing a custom email for each person.

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Jon Miller: Right? What if we have a kind of a rough template that we follow, you know. And then there are 8 different pre-approved things that we can insert in, and 6 different headlines, and 4 different graphic, you know, images and 3 different calls to action.

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Jon Miller: Right? It’s like a bartender having a shelf of possible ingredients. But then, following the recipes to mix and match and make something that’s truly personalized, you know, to that person

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Jon Miller: I don’t know. I feel like that’s actually a better approach to personalization than just hey, AI, write my email.

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Omer Gotlieb: Yeah, I I agree. And I think, one of the key components with the good use of AI is really great personalization. But

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Omer Gotlieb: in reality it’s very difficult. And I can see, you know, part of my job. I’m actually taking time to read many of the emails that I’m getting many of the Linkedin messages I’m getting. And in one second you can see that this was an AI, because

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Omer Gotlieb: people are not utilizing it in the right way. It’s very easy to ask. AI, you know. Okay, write me an email, as you said. And so I’m getting emails like, I’m very impressed from Sales Peak is doing this and this and that. Of course you can see you can feel it’s AI. But 2 things I wanted to say about this one is. 1st of all, we need to remember that personalization isn’t just about sending emails. I think it’s really about

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Omer Gotlieb: the experience. Whenever I get an interaction with the brand. It could be an email. It could be in the website, by the way, it could be in a webinar that the company is actually doing. Imagine we could identify what is interesting for each one of the people that are right now listening to us.

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Omer Gotlieb: and then engage with them either in real time or after that as well. So one thing is, we need to broaden our perspective about

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Omer Gotlieb: channels could be everything literally. You know, we’re I went to a forester summit we’re going into, you know, those factors that dreamforce team. So conferences. Imagine if you can personalize those kind of things I’m not saying there are right now

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Omer Gotlieb: good solution for everything. But I think AI could actually expand this.

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Omer Gotlieb: I think.

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Jon Miller: Yeah, there, yeah. The way I like to think is that there’s 4 dimensions to the personalization. Right? The 1st one can simply be, what is the offer

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Jon Miller: that I’m sending? Right? And typically, a company is going to have a library of offers.

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Jon Miller: It’s come to my dinner. Come to my webinar, you know. Download my ebook. Take a demo like like like there’s usually a library of offers that have been pre-approved.

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Jon Miller: Let’s say that’s the only thing we’re personalizing

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Jon Miller: right, but that we’re able to choose the one that’s going to be the most relevant to that person at that time.

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Jon Miller: I would say that’s a win

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Jon Miller: right. But now, building on that offers one timing is another dimension of personalization.

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Jon Miller: Right? Whatever the channel I’m interacting with you over, pick the right day and the right time. Right? We can learn that John likes to read emails at 6 am. In the morning. Right? But, Julia well, Julia does, too. But you know Omer might like his emails on.

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Omer Gotlieb: And maybe Omil doesn’t like emails. Maybe Omil wants to see the video instead. Which brings me, yeah.

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Jon Miller: To number 3, which is the channel

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Jon Miller: right? That we’re going to sort of send that offer over. So we have the offer of the time, the channel. And only then do we get to the 4, th which is the content.

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Jon Miller: right that I’m actually going to use to send to this person.

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Jon Miller: I think if we can. You know, if we can think about AI in that dimension personalization, that dimension, we’re going to be way better.

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Jon Miller: And I’ve been talking to marketers about this, for, like the last year, and the reality is, I don’t know what you see, but I see a deep skepticism

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Jon Miller: in marketers when we talk about, you know. It’s going to be one-to-one personalized journeys.

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Jon Miller: because I feel like vendors, including places I’ve worked have been promising that for 10 to 15 years, and nobody’s delivered.

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Jon Miller: and we haven’t delivered, because every up until now, the way everybody tried to do personalization was with rules.

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Jon Miller: Right? If you’re in financial services, you know.

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Omer Gotlieb: That that is, that is so so important. What you said because, you know, AI is, I think, the opposite from a role based engine. AI is actually bring the smartest person. Usually, I give them example. Imagine your founder was on top of every interaction with every customer. 2 things are gonna happen one. The interaction is gonna be very, very personalized

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Omer Gotlieb: because the founder can actually get this discussion to anything. And the second thing that will happen is, you’ll get amazing insights because the founder will feed you back and saying, This is working. This is not working. This is working for John, and this is not working for Julia and I think

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Omer Gotlieb: AI should be used in in that way. Imagine you had 30 min to prepare to any interaction whether you’re sending an email, or whether somebody’s coming to your website or whether somebody is on a conference, and you had 30 min with the smartest people in your company to prepare for that engagement or conversation that would look different. And I agree. I see I hear a lot of skepticism, because, you know, we know what happened. But I do see the advances that you know companies are doing with our product. And AI and I do see the opportunities there.

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Jon Miller: Rule, I mean, rules clearly didn’t work. I would say traditional machine learning didn’t work

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Jon Miller: for a variety of reasons like the data. And B, 2 B is just not structured, I think, to support

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Jon Miller: decision making and also classic. Next, best action only picks one thing, and what we really need in b 2 b is to pick many steps ahead, because the buying cycles are long.

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Jon Miller: I think what rules gave people, though, was understandability and guardrails. They knew.

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Omer Gotlieb: You would have.

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Jon Miller: Happen. And I think what people are really scared of as we move to letting AI or even reasoning. AI make these decisions.

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Jon Miller: you know is, what’s it gonna do? Is it going to do things that I’m okay with?

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Jon Miller: And you and I debated this a little bit in prep of this. You know that to me is sort of like the dilution

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Jon Miller: of the cocktail analogy, right? Which is, you know, you dilute the cocktail to cut the hard edges.

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Jon Miller: Can we put guardrails around our AI, so that even as it’s non-deterministically making these personalization decisions, that it’s still going to follow the rules? Sorry I won’t say the rules, the constraints that we’ve given it.

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Jon Miller: you know. I think that’s important. You seem to. You had a slightly different point of view.

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Omer Gotlieb: Well, yeah, 1st of all, I think cost is very important, and I think people need to trust it. By the way, the buyers need to trust the AI. And you know how much buyers do not trust salespeople right now. So I think that’s that’s going to be easier. But also the marketers. The seller need to trust in AI. But you and I remember 20 years ago couldn’t. Can we put our data in the cloud?

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Omer Gotlieb: God forbid! How could it be? I mean we can trust it. I I’m sure that you know when we speak about

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Omer Gotlieb: in the near future, and we can argue whether the near future is 3 months or 3 years from now. That’s going to be a less of a less of an issue. But definitely, it’s an issue. It’s an issue right now. But I do think that there’s an opportunity to do great things with the right guides without actually

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Omer Gotlieb: falling back into. You have to do rule based and everything like that. I’ll give you an example, you know. Speak about website right? There’s a lot of you know, companies that are doing website, personalization. You come to a website. If you’re from a specific company, you’ll target the Abm, it’s gonna say, Hey, hph! This is rule based right?

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Jon Miller: Yeah.

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Omer Gotlieb: If a company equals that, do that.

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Omer Gotlieb: what I’m trying to explain to to the people I speak about again imagine that you have a magic ability to allow your founder to write this page in real time for them.

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Omer Gotlieb: you know. Okay, this is the company. Let’s say it’s adobe adobe came to our website. That’s an executive there. I know his problem. I’m gonna actually build something based on the template. It is again, not from scratch, but says, Okay, the use cases are going to be specific to you. And social proof is going to be specific to you. And everything is going to be so. That’s something in between you. Don’t let the AI, for example, you know, do whatever it wants.

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Jon Miller: Don’t just write the page.

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Omer Gotlieb: Yeah, it’s forcing to actually be within a template. But you don’t need to tell them. Oh, okay, if it’s an adobe, do this, if it’s a big company, it knows those things. And I think once people experience the power behind this, they understand. I can definitely tell you that there is still a trust issue. And people still saying, Okay, let’s let’s 1st make sure it does not hurt anything. It doesn’t damage my brand and reputation. So guidelines are important. So those testings and simulation.

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Omer Gotlieb: But it’s definitely going to get there.

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Jon Miller: In many ways. I think that this approach is more authentic.

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Jon Miller: right? As you said, like the Sdr email that says, Oh, I’m you know your recent article or the aisd

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Jon Miller: your article?

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Jon Miller: X. Was so interesting. Yeah.

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Omer Gotlieb: I wonder how many emails you’re going to get after this? Oh, I saw you’re making cocktails. Can we actually sell you something else?

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Jon Miller: Yeah, you know, like, like, just like we can tell on Linkedin. If a post was written by AI, we can tell if these emails are written to AI, you know when, when the price of

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Jon Miller: producing the content goes to 0, right then it no longer stands out.

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Jon Miller: whereas if you can do the right thing at the right time

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Jon Miller: that makes such an impact. I saw a really interesting post from the CEO of High Touch.

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Jon Miller: who was talking about just a B to C example.

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Jon Miller: you know, and just literally, you know, knowing that I have a dog.

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Jon Miller: you know, and I have this kind of dog

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Jon Miller: right? And saying, You know, sending me, we have a promotion on the kind of food that your dog eats

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Jon Miller: right. That’s not personalized in terms of you haven’t written any content.

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Jon Miller: but it shows that you know me.

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Jon Miller: you know, even though you’ve sent generic content.

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Jon Miller: But you know me, and you’ve done it at the right time. That just feels way more authentic to me.

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Omer Gotlieb: And and I agree, you know, if you analyze the great salespeople that I’ve met in in my career are 1st the ones that knows to unto ask questions right? They’re gonna ask you a lot of questions in order to understand, and then

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Omer Gotlieb: fine tune the pitch exactly for you.

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Omer Gotlieb: And and I think that’s 1 of the powerful things you can actually do with AI

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Jon Miller: That the reasoning AI.

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Omer Gotlieb: In a scalable way.

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Jon Miller: Yeah, the new reasoning AI agents are certainly certainly doing that.

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Jon Miller: Yeah, the other just topic there, or analogy that I wanted to make before we run out of time.

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Jon Miller: Right is that it feels to me that, you know cocktails went through various evolutions. You know, in particular, they really emerged in like the late 18 hundreds, 19th century. But then we had the prohibition era right where where it was a little bit fast and loose, and and there was experimentation, and a lot of things were going wrong.

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Jon Miller: And eventually, you know, we went through kind of an era where cocktails weren’t so popular. And then in, like the early 2 thousands, we’ve hit this like new cocktail Renaissance.

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Jon Miller: where people have really gotten into the science and the understanding of it. And there’s been blossoming of of cocktails.

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Jon Miller: I think right now we’re in that prohibition era for AI,

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Jon Miller: you know, where where there’s lots of experimentation and and crazy things kind of going on.

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Jon Miller: you know. But you know, I you know, you know.

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Jon Miller: the problem is most of the interesting use cases. Today, I think you know.

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Jon Miller: summarizing content is not interesting. Right? As we said, crafting a blog post is not interesting. The interesting use cases are, build me a you know, micro site that interacts with my buyers and shares information or putting together complex agentic workflows to, you know, follow up automatically with buyer intent, you know, etc. And I think these interesting use cases today require skills

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Jon Miller: that are beyond most marketers. Right? And it’s why we see these kind of Gtm engineers

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Jon Miller: right, just like in prohibition. Most people didn’t know how to set up their own still, to make their own alcohol

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Jon Miller: right? So I don’t know. I think you know it probably won’t take 50 years. But but what’s going to happen when we get out of this prohibition era

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Jon Miller: and enter in kind of the new era of of AI,

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Jon Miller: I think. And I think you think that what’s going to make that happen is when we start seeing AI get just embedded into the tools and platforms that we use.

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Omer Gotlieb: Okay.

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Jon Miller: You know, as opposed to.

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Omer Gotlieb: That’s gonna be sooner sooner than we expect. I think the the pace, even, you know, even the last 2 or 3 months the pace of progress either in AI and in tools allows you to do many things that you were not able to do 3 and 4 months ago, not 3 and 4 years ago.

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Jon Miller: Yeah, I I agree, although you know, I think it’s mostly coming from more innovative solutions.

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Jon Miller: Right? Like, obviously, I track Marketo as a co-founder of Marketo, and like, what are they doing

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Jon Miller: right? And they’ve like, you know, the AI can like write your subject line for you.

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Jon Miller: you know, or can like design your email. And

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Jon Miller: okay, you know, but that back to the cocktails that feels like a garnish

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Jon Miller: right? That’s like putting a plastic sword on your on your cocktail. Not truly reimagining, you know. How do I use this thing to to embed AI natively in the solution? You know, I think, what’s going to cause the cocktail. Renaissance is when we see

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Jon Miller: probably a new generation of solutions in marketing and sales tech that have really been architected to be AI native.

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Jon Miller: I don’t know like that. That’s did complete.

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Omer Gotlieb: Resonate with that completely resonating. With that I think it requires a different type of thinking, which is, by the way, it takes time even for me, that I am, you know, immersed in AI in the last 2 years. It took me a while to really understand this, but the minute you can actually

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Omer Gotlieb: put yourself behind or with an AI, and think about the buyer, and think about their experience and remove any barrier that you want.

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Omer Gotlieb: You can come up with some very, very creative things.

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Omer Gotlieb: And I I think that more and more people will do that. More and more companies and solution will do that. And I do agree that we’re probably gonna be a rise of new solutions other than the other solutions, that it’s going to be very difficult for them to adjust.

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Jon Miller: It’s like a great bartender who can look at the room and sort of figure out what people want, and and make the right things. You know.

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Omer Gotlieb: That is, I love this amount. It is exactly like this. It is exactly the ability to do those kinds of things, because in reality. In most companies there are very few people that can do that.

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Omer Gotlieb: so you don’t put them in front of every customer. You don’t put them in front of every interaction.

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Omer Gotlieb: Now, AI can actually help you provide a wide glove service, the best bartender to any lead to any prospect, to any customer that you have, and that’s what really makes me excited with AI.

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Jon Miller: Well, great! Well, thank you for indulging me through the cocktail class. Hopefully, people learned something a little bit interesting and hopefully inspired some different ways of thinking about cocktail or about AI, and thank you for the conversation. Omar.

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Omer Gotlieb: Thank you. John really enjoyed it.

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Julia Nimchinski: Thank you so much both. Thank you. Omar, again. Thank you, John, so much. I took the wrong day to quit drinking, and with that