Scaling Personalization with Agentic AI

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Julia Nimchinski: and with that we are transitioning to the enchanted demo sessions. Welcome, Kelly.

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Kelly MacDougal: Thank you. It’s good to be here.

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Kelly MacDougal: So I am going to go ahead. I am a product marketing lead from bounty and I’m gonna go ahead and share my screen.

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Kelly MacDougal: Alright.

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Kelly MacDougal: Alright! So like, I said, I’m a product marketing lead from bounty.ai and we heard earlier in our go to market session about, you know, we don’t really want reps. Sort of spending a ton of time crafting, you know, emails. AI agents are great at at

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Kelly MacDougal: researching and synthesizing and go to market, but that we still really need that human touch, and that that human touch in sales and selling is really important. So that really brings me to to bounty. And we blend our AI agents and our human experts to help teams really offload a lot of that grunt work that go to market grunt, work, and actually deliver the outputs for them.

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Kelly MacDougal: So this is all saving teams. Time while improving their outcomes and really improving their engagement, helping them book more meetings, get a better understanding of their customers, etc, so to set the stage for for our demo. I’m the 1st seller at Bounty, you know. I don’t have a team of of Sdrs or Bdrs finding and qualifying leads.

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Kelly MacDougal: We know who we’re we’re targeting. We. We have a good sense of our Icp and who we want to go after but I just don’t wanna trust, you know these these automated tools to kind of blast out messaging and and burn my leads like I I care more about the quality than the quantity, so really quality of the meetings that I’m booking and and who I’m connecting with, rather than just filling my time with with people who aren’t the right fit.

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Kelly MacDougal: So this is kind of the the not sexy part of bounty. This is kind of the back end, but bounty does a great job of of really understanding your use cases, doing deep research on on you. Your use cases, your products as well as your personas and and who you’re targeting. So it’s it’s a great way, you know, as a product marketer. I’ve built many of these types of playbooks before. I know it can be very time consuming

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Kelly MacDougal: And this is a great way to to help new sellers on board, really, to help you know, create focus around around what you’re doing. So this is kind of the back end about your company that that powers everything.

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Kelly MacDougal: But as a seller I’m going to log in, and I’m going to drop right into my dashboard. And right here I automatically see, you know, I’ve got 35 target accounts created, and that’s great. Because yesterday I only had 10, and I had requested that bounty find an additional 20 target accounts for me, and not only that, but I also requested that they find additional contacts, contacts that are actually on my

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Kelly MacDougal: committee. For who I might wanna target in my outreach? So I’ll jump into. You know these target accounts, and it looks like, you know, I’ve got some great companies here that that are based on my Icp look like companies based on who I normally go after

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Kelly MacDougal: and automatically, bounty is doing a lot of deep research on this. You know, these these target accounts to really pull from all these different sources to figure out you know what’s going on in their world. And and find any news or anything of importance that I should know about, and not only that, but it’s going to give me kind of a tldr. You know. What did it find like? It’ll link me to the initial source. But what did it find? And specifically, what’s most important to me is.

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Kelly MacDougal: why does that matter to me as a seller going after this account, you know. Why is, is my product or service a good fit for them at this time, and so really gives you these, you know, great strategy and angle to to get into that account.

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Kelly MacDougal: like, I said. You know, it’s giving me the the company. It’s it’s doing the research. And then our human experts are going in and verifying and giving these these contacts. So finding contacts that are on your buying committee, they’re not just going to be random people in different departments, but they’re actually people that connect to the personas that I sell into. So it’s giving me some some great contacts to go after and again verify that they’re there.

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Kelly MacDougal: They’d be on the buying committee for for my you know, if if I’m able to sell into this company. So some really great stuff here.

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Kelly MacDougal: and not only that. But it looks like they’ve already populated some content for me to use for these contacts. So I see here that I’ve got

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Kelly MacDougal: emails. Again, really highly targeted to this contact. About her persona, what she cares about and using that research that that I showed you earlier about what’s happening in their world.

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Kelly MacDougal: And so this is some really highly relevant, highly targeted content that I can use in an outreach email. I didn’t have to spend any time doing this. All I did was request some companies, some contacts, and some messaging to use for them, and I log into my account, and it’s all ready for me to use. So I don’t really have to learn to use the tool so much as I just get to see the outputs, and I get to decide. Do I want to tweak it? Do I want to change it?

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Kelly MacDougal: Some edits and make it better. Or do I just want to go ahead and hit send so I can easily copy that.

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Kelly MacDougal: You can see some, you know some other emails here as well again, different, based on who we’re selling into and and what they do. And what research, and content is most relevant to them.

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Kelly MacDougal: Also, it looks like they’ve developed some great

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Kelly MacDougal: personalized pages, so I can go in here and see, you know. Not only did it. Find me this this contact. But they built me a personalized site that is very specific to David at Content Stack. Talking about you know how my tool will be able to help them and and help him in what he cares about. I’ve got it linking to sign up for a demo, because I asked that all of my personalized pages

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Kelly MacDougal: link to my calendar. So every time I get a personalized page, it’s it’s gonna go, you know, to my calendar. No matter who I’m sending it out to and no matter who it’s personalized for, and it’s gonna give them some really good. You know, media information about you know my product and how I can help them.

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Kelly MacDougal: Now, the nice thing about this is this is the kind of thing that when a prospect sees it they feel like you did your homework. You’ve put a lot of effort and a lot of work into this, so you’re much more likely to get a reply. We find that linking these these personalized pages in your Linkedin messages and your Linkedin outreach is a great way to to get a reply. It’s not just a regular request.

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Kelly MacDougal: but again clicks into. This, sees that I really did my homework. I know about them and and what they’re doing, and how I can help and so he’s gonna reply,

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Kelly MacDougal: but let’s see. So

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Kelly MacDougal: you know I can. You know now that I have this this page. I’d love to just create a quick

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Kelly MacDougal: Linkedin message for him. And and like I said, You know you don’t have to learn how to use the tool. You can just request it. Request that you know that we create the the messaging for you. But if I wanted to go in and and create my create some content myself. I can create a Linkedin message. I can, you know, specify that it’s for that contact. You know, that’s using that pitch. And I can add, you know, any other details. So let’s say.

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Kelly MacDougal: you know, I met at an event. I just want to follow up and congratulate on the acquisition and then share that site that I made for him.

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Kelly MacDougal: So I can go ahead and and create that content. And you know it’s it’s

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Kelly MacDougal: it’s right there in case I want to. In case I want to use it right now and and send it out. So I can go in. And I can create content, or I can add contacts and companies. But again, you know I don’t mind doing this for for one person on a 1 off but let’s say I just got my my colleague just sent over that.

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Kelly MacDougal: you know, we we just uploaded 30 new contacts from Hubspot leads that we got at a at an event last week. Well, you know, it’s close to my end of the day. I was really hoping to like. Go sit down with my family and and have dinner. So, rather than me go in and create the messaging for each of those contacts. And and to, you know, set up those personalized pages. I’m just gonna go ahead and and ask

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Kelly MacDougal: bounty to do it. So our bounty experts will will take all of those new Hubspot leads that we got from the conference. And create. Follow up emails for each of them. And I can

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Kelly MacDougal: just go ahead and submit that request. And I can do that with any any type. So I can request new contacts. So let’s say, you know, I got those contacts from the event last week, but I want a multi thread. I want more than just one contact at those companies. I want a few different contacts that that will be on the buying committee, or that actually have decision making power. Well, I can say, Hey, bounty

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Kelly MacDougal: with these companies. Can you go find me other contacts that that will be on the buying committee? And actually make that request, or I can say, Hey, with those new leads that just got imported? Can you find me look alike? Companies using that or can you score those those account lists, and tell me which ones are the best fit for me. Or you know all a number of different requests, so I can request all those things. I can close my computer

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Kelly MacDougal: and I can go have dinner with my family. And then the next time I log into bounty. What do you know? I have new contacts at those companies. I’ve got messaging for all of those contacts that I want to go after. You know, I’ve got more look alike companies based on the ones that I just imported. So I’ve got all of those things again really just delivered to me. You know, in in my dashboard. So just making it really easy for me to to take action.

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Kelly MacDougal: Now, I do have another thing that I’ve been using, that we’ve been building. And you know, our our co-founders might not be super happy that I’m sharing this but it’s not super ready for prime prime time, but I’m so excited about it. I’ve been using it, so I’ll I’ll share with you, even though it’s again. Not completely prime time ready. You know, we’re we’re innovating. We’re still working on it. So

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Kelly MacDougal: this is a way for us to actually use our our AI agents to build content any type of content based on.

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Kelly MacDougal: you know your your company or your your target account. So let’s say, for example, you know I’ve got this this company that we’re working with Eco engineers.

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Kelly MacDougal: and I’m using our AI to to pull their styles, their branding to pull their assets from their website so that I can go ahead and and repurpose all of that for any type of content. So now I get to choose a creative format. So do I want a landing page with a scheduling link. Do I want you know an interactive demo? Do I want a deck presentation, a pitch deck.

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Kelly MacDougal: Maybe I want a quiz. I can choose any number of different things. And and actually have it create that content, and again with with their styles and with their branding. So I’ll just select their specific style eco engineers, and we’ve run deep, deep research. Our our agent runs deep research on you know their their company. So it’s it’s able to pull. You know, the used cases or figure out target accounts that they should be able to go after.

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Kelly MacDougal: And so it’ll use that to help actually build the content. So I can, you know, quickly generate and I’ll show you a couple that I created earlier today. So one is this is kind of a general landing page that they can use for for a number of different prospects, and again just filling out this to and generating this landing page that that uses their styles

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Kelly MacDougal: and uses their their branding and their assets. So this is something that they could use really for anyone if they want to do kind of a broader marketing and use this landing page in generic outreach to many. Or I also created this landing page, and this one specifically found a target account that they should go after. And now has built this landing page to be very specific to that target account, and

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Kelly MacDougal: how Eco engineers can help them and even found a specific context. This is really ready for Jeff at poet and talking about how eco engineers can really help them through their transition.

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Kelly MacDougal: It also I I built a few pitch decks. So this one is again specific to poet. I try to have it be a minimalist style, one that’s not a lot of assets that’s just like bare bones. Meaty content. So I built built that. But let’s say, you know, I wanted a slide deck that is a little bit more. You know

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Kelly MacDougal: pretty well, just like be blunt. It has more assets and stuff in it. I had it actually build me this this other pitch deck so that I can have these different slides specifically about. You know how eco engineers helps and the outcomes that they create. So lots of cool stuff we’re we’re having a lot of fun with it again, building some quizzes and fun content. But it’s been a fun time over at Bounty, just just building and creating

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Kelly MacDougal: some crazy, crazy things that very highly targeted. It’s very impressive, at least to me.

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Julia Nimchinski: Such a great demo. Thank you so much, Kelly. We are, Rocco. Can we 2 min just to address a couple of folks.