AI-Powered Demo Creation

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Julia Nimchinski: Welcome to the show, Jackson.

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Julia Nimchinski: How have you been

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Jackson Eldridge: I’m doing well. How are you, Julia?

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Julia Nimchinski: Doing well excited to see the demo about the gentech demo automation AI powered self served

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Jackson Eldridge: Fantastic. I’ll get right into it, and it’s good to see everybody here at the AI. Practice sessions for diamond grade marketing in today’s, you know, practice session. I’ll be covering what is agentic demo automation? It’s a really new technology. We’re just seeing it start to emerge in the past like 3 to 6 months. And I’ll be talking about how agentic demo technology is taking over where traditional video formats used to be. And also 1st generation

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Jackson Eldridge: product tours where the process of creating an interactive demo in the in the gen one product tour technology was all about manual capture, manual content setup. And it’s very difficult to to adapt your demo content depending on the industry or the lead. I’ll be talking about how AI changes everything with that. So with that I’ll share my screen

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Jackson Eldridge: and we’ll get right to it.

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Jackson Eldridge: Okay? And just for a little bit of context for those marketers that are maybe not as familiar with interactive demo technology. I want to take a pit, stop at storylines, customer showcase, and maybe show an example from our customer gong. What an interactive demo would look like. And then I’ll go through an example. Demo, build with this agentic demo technology and talk about all the AI powered strategies and use cases here. So just stopping off right here, I’m looking at an example from our customer gong.

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Jackson Eldridge: They have this embedded to their website. This is an On demand interactive product demo that I can find embedded using an iframe. And compared to traditional video format where I’m passively watching somebody else complete a workflow with interactive Demos built on storyline. I’m actively clicking on the highlighted element or in the next button. It’s going to be self paced. And of course you can add voiceovers, video clips. To make this a little bit more personalized. And then down here at the bottom, you can click off to a call to action. So it’s very common common for marketers to use this top of funnel on the website for better demand generation

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Jackson Eldridge: can have it sent out in your campaigns or equip your sellers to send these off when they’re managing a deal with that said, let me go through an example. Demo Build, using Story Lane. I’m going to be focusing on all the AI powered features that make this creation process a whole lot more efficient. So let’s go to Mercury’s banking platform. I’m going to use Story Lane’s Plugin in order to create my demo, and I’m going to go to my gear settings to say, you know. Make sure that all my

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Jackson Eldridge: AI powered features are enabled. So we’re going to be auto applying some animations. We’re going to be auto generating some AI powered content. And we’re also going to be isolating these action sequence and what we call video moments. So let’s say, record new demo.

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Jackson Eldridge: After this countdown, the Plugin is tracking all my clicks, you know, creating demo steps. And there’s also AI running in the background that is, observing my actions. Learning more about the platform.

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Jackson Eldridge: Let me search my customer, Google.

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Jackson Eldridge: Let me do one more click in the workflow. I’ll say match receipts, and then I’ll click finish capturing. So we just captured our first, st our 1st demo chapter. So AI is in the background, refining the demo, adding our 1st version of the tooltip messaging.

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Jackson Eldridge: and then we’re going to be ready to preview in just a few seconds.

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Jackson Eldridge: All right. So 1st thing we see in this preview mode is our title card. So the Plugin knew that I was capturing from Mercury’s banking platform. So it says, simplified business management, business finance management knows that we’re capturing from Mercury, and it’s all about streamlining your payment, tracking and expense reconciliation. So normally a marketer would have to go in and capture individually. Then go into the demo builder to start writing out this copy. AI is already contextually reading the platform that I’m capturing from

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Jackson Eldridge: and using. You know, contextual clues to say, okay, let’s give a 1st version of some of this. You know, value propositional language for marketing and sales. Then I’m going to click, start, demo. You can see that there’s a hotspot placed on every click, so every action that I was taking during the capture process creates a new demo step with a hotspot, and then AI knows that I’m selecting the home dashboard.

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Jackson Eldridge: There’s an automatic track and zoom animation that was added. It knows that I’m going to the payments Tab, and then I’m going to the search bar to filter my transaction. So this is version one of all the demo content created in just a few clicks from here. I’m going to go to Edit Demo, and we’ll talk about adapting the demo content and also using AI to improve the demo.

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Jackson Eldridge: So let’s start by going to step number 2. I’ll show you a few other animations you can add, like a backdrop and a spotlight that’s going to gray out the rest of the screen. I’ll put a vignette around my feature of interest. I talked about that animation that was automatically added on Step 3. Here you can see the track and zoom animation. So I’m going to increase this to 30%. And we talked about using AI in order to create version, one of our tooltip messaging. I can also use AI to help me edit

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Jackson Eldridge: specific demo steps. So I’m going to click into this into this tooltip. And maybe, you know, I want to revise this. I’m going to go to the AI assistant, which which is called Lily, with storyline. And I’m going to go to Improve Guide.

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Jackson Eldridge: Okay, I’ll say, try again. And then once I’m happy with my content. I’m going to save my changes. And then I also have the option for you, adding voiceovers and video segments, using AI so rather than me manually recording the voiceover. Or, you know, manually recording a video segment. Let’s talk about using Lily to do that. I’m going to go here to the left hand side and say, add voiceover, so I’m gonna generate the voiceover. Here’s what that would sound like

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Jackson Eldridge: perfect. I like my voiceover. I’m going to save it to the step. Then on step 4. Let’s talk about adding a video segment. I’m going to go here to the left hand side and click on, add video, avatar. Now you do have the option for doing this, the old fashioned way by manually recording a video clip with your device, or you can generate the video using AI. So we have our AI generated video script. And then we can select from a library of video avatars like this one here.

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Jackson Eldridge: Hey, there we are excited to share that your digital replica is ready to go. But for a more personalized touch you can also upload a short video of somebody from your team. Typically like a go to market leader, maybe a salesperson. And rather than always having to get on the video camera, have a good microphone set up a good hair day. You can say, generate video. And the video avatar is going to deliver that message. So here’s a video avatar that we made of myself.

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Jackson Eldridge: Hey, there, we are excited to share that. Your digital replica is ready to go.

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Jackson Eldridge: So you know, in just a couple seconds. I can have that generated. I would click, generate video. It does take about 2 to 3 min for the AI model to generate and embed the video. So I’m just going to manually record a quick clip to have as a placeholder.

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Jackson Eldridge: So let me just grab a quick recording here. This would be an AI avatar. Of course, here’s more about feature. Xyz blah blah, and then we’ll save it to that demo step.

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Jackson Eldridge: Now, interactive, Demos. It’s definitely a departure from your traditional video formats in the sense that we’re not passively watching somebody else do a workflow for 5 min. We are actively clicking in this more screen based format. But you do have the option for what we you do have the option for incorporating what we call video moments within storyline. So

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Jackson Eldridge: notice on Step Number 5. There’s a video player, Icon and the AI models, you know, in our capture tool contextually recognized when I had my hands on the keyboard. And I was typing out Google. So it’s going to go from clickable screenshot to action sequence of me typing out Google, I’m going to trim this up a little bit and maybe change it to 1.5 speed. And then, once that video moment is finished, we go back to the next clickable screenshot. And of course we can see the AI written Tooltip language. It recognized the amount of that transaction. There’s an automatic

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Jackson Eldridge: animation. And then here, at the end. We have some contextual call to actions so ideally at the end of your demo flow. You’re prompting them with a call to action, you know. Download this Pdf. Open a trial visit, pricing talk to sales so given that this is more of like a top of funnel marketing. Demo. We have our 2 call to action buttons. Visit pricing and talk to sales. So we are ready to publish. Here’s what we built out.

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Jackson Eldridge: and we’ll open this on a new tab.

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Jackson Eldridge: Okay, welcome to Mercury.

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Jackson Eldridge: There’s the backdrop spotlight animation. Here’s the track and zoom financial activity simply access the payment section and navigate to your transaction. Here’s more about feature. Xyz blah, blah.

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Jackson Eldridge: there you saw the video insert. There’s the action sequence with me typing out Google, 2 more clickable screenshots. And then we have the call to action. So whereas marketers used to have to individually grab screens, and then individually set up the demo steps and think about what copy am I going to write? We can see that this demo is built out using a gentic demo technology that’s AI powered within a couple of minutes. So that’s really pillar. One of today’s practice session is, how do we use AI to build

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Jackson Eldridge: most more efficiently and faster? Step 2. I’m going to talk about, how do we take existing demo assets and recontextualize them really quickly to different use cases, industries and personas. So I’m going to go back into my Demo.

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Jackson Eldridge: and we are going to go up to the top right and say, Create with AI. So now we’re prompting Lily Store Lane’s Agentic Demo Assistant to recontextualize the whole demo. I’m going to say rewrite.

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Jackson Eldridge: I’m going to prompt Lily, rew, rewrite the demo and personalize it, personalize the language

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Jackson Eldridge: to a to a C to a Cfo of a construction company

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Jackson Eldridge: while we’re here. I can also bulk. Translate my demo using AI and I can bulk. Apply AI voiceovers as well, but I’m going to keep this disabled. But I do have my AI guide writing turned on. So I’m going to say, create with AI.

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Jackson Eldridge: It’s going to take all the same features and clicks that I did but recontextualize it to a Cfo at a construction company, and notice how the tooltip messaging is going to change.

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Jackson Eldridge: All right, optimize your construction, finance operations. See how Mercury helps you manage project, management, track job costs and reconcile expenses. These are all things that a Cfo. At a construction company would care about.

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Jackson Eldridge: Then we click on the home button. It’s where you’re going to see a quick summary of all your construction projects. Then we go to payments.

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Jackson Eldridge: Here’s more about feature. Xyz blah blah.

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Jackson Eldridge: So all within 30 seconds I don’t even have to rewrite the demo. And this is talking about finding the correct job code in your accounting system things that a Cfo. To Construction Company would care about. So for me as a marketer. I could have version one, for, you know, vertical one version, 2 for construction. And I was able to do that within 15 seconds using AI prompting. So I’m gonna go to accept changes, and we are good to go with our new version of the demo.

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Jackson Eldridge: Now, one thing I want to talk about is also building Demos with HTML. This demo, in particular, was built with screenshots and video clips. Since we have time I want to take a quick diversion, and look at building Demos with HTML, and some of the additional power that can give you. Let me go back to this example from our customer gong. You can tell this, demo. Let me reload it and talk about some of the differences. When you go from Screenshot to HTML for your demo.

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Jackson Eldridge: You can tell this demo is built in HTML because it’s a fully scrollable webpage, and it also retains the styling and interactivity of the gong interfaces. So instead of a static screenshot. It’s going to be overall more immersive and realistic to your product. The other big advantage we’re going to see. Like as I go back to back to my to Mercury’s banking platform. I’m going to recapture the same demo essentially. But this time I’m going to use HTML with Story Lane. So I’m going to go to HTML Demo

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Jackson Eldridge: instead of the automatic countdown. We now have a capture tool. I’m going to switch over to continuous capture mode. Okay, we are ready to capture that workflow. So it takes about half a second to capture the page. I’ll go to transactions

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Jackson Eldridge: and then I’ll click on this top transaction line item, and then I’ll click on match receipts as my final step in the workflow. And you can see our step counter has increased to 4 when that’s ready to go. So I’m going to click, finish capturing same process as before. AI is refining the demo and giving the 1st version of the tooltip messaging.

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Jackson Eldridge: Okay? And you can see it’s automatically ordered the steps of our guided demo. So steps one through 5 with the, you know, with the title card, the various clicks in the workflow, and then our call to action screen the key difference. You’re going to see here as a marketer when you’re building a demo in HTML versus screenshot is the ability to dynamically edit the background content. So now in the HTML demo, I can switch from the guide mode which we’re currently in over to the edit mode. And now I’m looking at these HTML capture screens of my product.

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Jackson Eldridge: and this allows me to click into the screen. And I could change this from 5 million to 500 million. For instance, I could relabel this from credit card to debit card.

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Jackson Eldridge: Now, this isn’t just a cool bell and whistle. The big problem we’re hearing from marketers that this is solving for is that you have a demo environment and you’re waiting for product or engineering to anonymize data or pipe in some good transactions for you to use in your demo assets with storyline. What you can do is capture from a default state. Maybe the demo environment isn’t, you know, a demo ready or picture perfect? You can capture from a default state using Story Lane. You can spruce up the data. You can anonymize it, and you can have it

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Jackson Eldridge: ready to go for your demo experiences. So, for instance, I could swap out images, logos and graphs. I’m going to take this mercury logo, and I’ll swap it out for a story. Lane Logo, if there’s any sensitive information in the demo environment. I can blur elements. I can hide elements. Let me go here to the 3 dots and say, Hide element. I can also bulk replace elements. So instead of individual editing, I can mass search my demo screens for every mention of my customer Google.

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Jackson Eldridge: And let’s say, I want to anonymize that to Customer Acme.

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Jackson Eldridge: And then we found, you know, all these matches, all bulk, replace on page one.

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Jackson Eldridge: and then you can go a level deeper with personalization as well. Let’s say that you have a lead form at the beginning of your demo. Maybe it’s Hubspot Marketo, Pardot, whatever that lead form is, and you’re ingesting. Hey? What’s your name? Your title, your industry. You can take those variables and map it into the rest of the demo so hypothetically, it’s here instead of welcome. Jane, I’m going to click in and swap this out with a token and say, Welcome! 1st name token, I could go to Mercury balance. Swap that out for company. Name token, all that good stuff.

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Jackson Eldridge: So if I go back to my guide, to my guides here on Step number one. I’m going to make this into a lead form. So I’m going to say, switch out guide type instead of a text modal. I’ll do a lead form. And now we are ingesting those values. So this is our native lead form. Of course you could put in your Hubspot marketo form. And then, if you take in that name value, it would map into the rest of the demo. So in my background screen that’s going to map out. And then also, in my tooltip language. I can map that out into the rest of the demo. So on the next step, I’m going to say.

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Jackson Eldridge: Hi, 1st name token.

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Jackson Eldridge: Start by exploring your financial activity, all that good stuff. So now let me just republish this, and I’ll show you what that would look like.

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Jackson Eldridge: Step one notice in the background. We have a placeholder value, it says, Welcome, John, but then I’m going to go and insert my information. I say, welcome, Jackson, and then you can see it changes in the background. And then also, my tooltip messaging has been personalized to me and my company.

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Jackson Eldridge: and instead of being a static screenshot. We’re now in a fully scrollable HTML screen, so just wanted to touch on that the difference between screenshot and HTML, and what what that can bring to the table.

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Jackson Eldridge: So we’ve talked about using AI to capture and build our Demos faster. We’ve we’ve talked about using AI to.

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Jackson Eldridge: you know, use AI video avatars and voiceovers, and also recontextualize and personalize to different use cases and personas. Let’s talk about the final piece like, what are our buyers going to experience because of these Storyline Demos. And it’s the idea of, you know creating allowing buyers to completely self serve the discovery process, maybe from your website, or when they’re engaging with a salesperson. So if I go, you know, I’ll touch on this example from our customer gong. Let’s start at the very top of the funnel when they land on the gong website. So on a new page, let me go to Gongio.

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Jackson Eldridge: The idea is, you know, you show up on the gong homepage. You’re a top of funnel lead. You’re interested in their offering, but you’re not quite ready to talk to a salesperson. You’re not quite ready to invest in a sales cycle. So I don’t want to click on book a demo, but I’m going to scroll down and learn about the offering. As I continue scrolling down. I’m served this alternate call to action. Take a platform tour now. They decided to gate their demo asset behind a marketo lead form hypothetically, I’d go through this lead form, and that’s where I arrive to this page, this HTML demo that’s embedded on the gong website where I can kind of self serve.

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Jackson Eldridge: click through the product. Have all these, you know, AI powered experiences. And then down here at the bottom, I could say, Yep, I’m ready to talk to a salesperson or let me go check out their other offerings like gong, engage or gong forecast, and just kind of a quick formatting strategy. Here you can tell with the gong. Engage Demo rather than jumping right into the workflow. They have this set up in a product. Tour menu. It’s more like a choose your own adventure. So I could say, Show me, use case one, or use case 2.

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Jackson Eldridge: So that’s the idea of you know, self serving the the discovery process. When you’re a top of funnel lead, you could also equip your sellers to have these demo templates to send them off. Pre call and post call that way. They’re consolidating meetings and helping prospects. Engage with more of your platform. I think another cool format that storyline offers is the idea of a demo hub of collecting multiple demos together, and one easy to see resource. Let me jump over to an example of a demo hub.

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Jackson Eldridge: Where is that

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Jackson Eldridge: here it is. Okay. So the idea of a demo hub, you know, if you have a really large offering, a lot of different features, or use cases or integrations to show you don’t want to be sending off, you know, 10 demos as separate links, or having them on different pages. Instead, you could have one Consolidated resource center linked from your website or being sent off by your salespeople where leads can quickly explore and go through that you know that self serve discovery process. So with a demo hub, I’m able to say, Start tour.

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Jackson Eldridge: And then it’s it’s going to expand across the entire screen within the Demo. I can explore multiple chapters I can engage with call to actions like consult expert view. Pdf, you know, talk to sales, and then I can easily collapse this and keep exploring multiple Demos. And you also have the option for plugging in video assets here, and also Pdfs and other documents, too.

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Jackson Eldridge: So, Julia, that was a really quick crash course. I went through quite a bit of content there in 17 min. I want to take a pause and see if there’s any feedback or questions from the audience. What did I go to quickly? On what additional questions do they have

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Julia Nimchinski: This is great. Thank you, Jackson. One of the funny comments that we’ve received is it’s like reprise on steroids. I’m not supposed to say that. But

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Julia Nimchinski: hey, we’re not gonna

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Jackson Eldridge: Say it, but somebody said it, okay.

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Julia Nimchinski: I’m just the messenger. I’m just curious to learn more about actually the market. And how do you compare to other solutions? Jackson?

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Julia Nimchinski: Why, Starlene.

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Jackson Eldridge: Fair question, fair question. Let me add a visual here.

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Jackson Eldridge: The demo automation category is really fast growing. It’s it’s a really popular space. Right. Now, if you go to G 2.com and look at the highest rated highest rated solutions in the space. Strolling is at the top with a 99 out of 100 satisfaction score. And I think there’s a couple of reasons why we’ve been so popular, and one of the fastest growing solutions in the space

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Jackson Eldridge: number one. I think we have a really smart balance of ease of use, but also robustness, so ease of use, and a low time to value the idea that I’m not waiting hours or potentially weeks to set up a product tour. I can have a demo built out on our website. It says 2 min. It used to be 10 min with these AI powered features. It’s a lot faster. But also the idea of handing off to a non-technical counterpart, so I’ve never shipped a line of code in my life.

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Jackson Eldridge: I’ve never written anything in HTML. I don’t know how to build. HTML,

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Jackson Eldridge: but I’m able to capture these really robust and edit these HTML demos. All with this no code, low code tool set. So the ease of use and the time to value of setting this up, but I mentioned we also balance it with the robust features. So there’s a lot of demo solutions that are maybe a little, you know, they’re easy to use, but they can only do screenshots and videos with sterling. You have that dynamic HTML. You can add personalization. You can use AI to recontextualize, and we can also serve a lot more

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Jackson Eldridge: complex. Pre sales and sales use cases as well. So you know that balance of ease of use, but also robustness. And then, I think another key variable is that we have a lot of different entry points. So we work, you know, with the Fortune 100. We work with startups as well. I have customers that spend $50 per month with me, and I have customers that spend in the 6 figures for their demo automation initiatives. So if you go to our pricing page, you can do a free workspace. You can

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Jackson Eldridge: do it for $50 per month. There’s a lot of different entry points. So it’s really easy to get started with storyline and then grow as your use cases grow. And then, finally, I think it’s going to be this AI powered innovation. So storyline, we are the 1st agentic Demo platform, and so really pushing the boundaries of. Yes, you can build a demo more manually. But how do we do this? A lot more faster, efficiently, and scale your demo initiatives with a technology like storyline

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Julia Nimchinski: Address some of the community questions here, and to all of you watching. We are conversing in the events slack channel that you can see in the right bottom corner of your screen I’m assuming. And yeah, submit your questions if you want them to be addressed, or just DM, me, and one of them here is what’s the Roi? And installing something like this.

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Jackson Eldridge: Roi on installing get? That’s a good question. I would. I would refer if I if you go here to the Storyline website, I’m going to go to the plot.

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Jackson Eldridge: This is where we have a lot of, you know, a lot of studies and thought leadership. And we also have some studies done with our customers. Let me go to Store Lane Labs. I can actually drop this in the Zoom chat, and if you could forward it, so I’m gonna say, copy link address. I’ll put this in the zoom chat to you, Julie. If you could put that into the slide community. This is a look at one of our customers, factorsai they wanted to study, they kind of. They set up a study kind of an ab scenario.

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Jackson Eldridge: where they had a version of the website where they’re directing leads with no interactive Demos versus one where they did have interactive demos. And so they saw the impact of conversion rates

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Jackson Eldridge: deal conversion. So for that top of funnel lead that said book a demo. How many of them would actually show up and be a qualified deal. And then what was the sales cycle length? So what they found? And it’s pretty intuitive, right. If if I’m a top of funnel lead, and I’m only looking at video clips and maybe 5 star reviews and copy. But I don’t understand your offering. Once I show up on the 1st call with that account, executive or solutions consultant, I’m saying.

1279
04:48:50.630 –> 04:48:58.170
Jackson Eldridge: hey, show me what the platform does, what the heck does this do give me that kind of broad harbor tour. We don’t really have a direction here. Compare that to a top of funnel lead

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04:48:58.170 –> 04:49:23.160
Jackson Eldridge: that’s been on your website. They’re viewing the 5 star reviews. But they also have these really cool, interactive product, Demos. And they’ve seen all the different use cases and features that you have when they opt in and show up to the live call. With that account executive. They know what their use case is. They know what they want to use the platform, for. They have a lot more intent for going through that deal cycle, which is why you’re going to have better deal conversion rates because they’re just better educated. Early on in the buyer cycle. You’re going to have less flakes. And then also, yeah, that that time to that time to close

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04:49:23.160 –> 04:49:48.099
Jackson Eldridge: to deal with the sales cycle length is going to is going to shorten the idea of also that you know mid sales cycle. When that account executive creates a champion, you can also give them interactive. Demos, like interactive Demos built with storyline to then circulate around the buying committee. So typically a sales cycle is kind of ballooning because you have the champion is convinced. But then you have to set up Demo 2 with stakeholder, 2 demo, 3 with the boss or the Vp. So the idea of having these interactive demo assets that

1282
04:49:48.100 –> 04:49:55.620
Jackson Eldridge: you’re equipping your champion with Mid Sales cycle to show that to the rest of the buying committee you are consolidating meetings. You’re shortening those those time cycles

1283
04:49:58.250 –> 04:50:02.780
Julia Nimchinski: Another question here. How long would it take customer like gong to build it all up

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04:50:03.500 –> 04:50:16.109
Jackson Eldridge: Yeah. Yeah. Good question the idea of you. You saw me build out the demo. But you know I build these Demos probably 5 to 15 demos per day. I work with all these different companies. I’ll I’ll say realistically, for a new user in the workspace.

1285
04:50:16.110 –> 04:50:39.939
Jackson Eldridge: My recommendation is, do not focus on building the perfect demo on the 1st try. You just want to hit the ground running and start. It’s kind of like a painter. Just start throwing paint on the canvas start building out multiple Demos. You’re gonna get the feel for it. But also with these AI powered features, it’s gonna be a lot easier. So rather than having to capture and build out the copy yourself, you’re gonna have a 1st version of the copy to work from. So if you talk to me, maybe 6 months ago, before a lot of these AI powered features, I’d say.

1286
04:50:40.190 –> 04:50:59.799
Jackson Eldridge: you know, maybe one to 2 days to be to feel really comfortable and efficient in the platform. Now I’m telling people probably 2 to 3 h with these AI powered features, and as far as like building out a demo that we saw with gong that could be built in the 1st version. It’s up and running within 5 to 10 min. By the time you’re done editing it, and you’re really happy with the output that could be done within an hour.

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Julia Nimchinski: Have you called? Would you call it AI plg.

1288
04:51:06.990 –> 04:51:26.229
Jackson Eldridge: AI plg, you know I don’t want to venture too much into it, because I don’t think I have the thought leadership cap enough to really pontificate about. People complain. There’s so much that is brought under the umbrella of AI so much that’s brought under the umbrella of Plg, so I’m going to pass on that question

1289
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Julia Nimchinski: Another one here. How do you generate anonymized synthetic data?

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04:51:35.020 –> 04:51:46.959
Jackson Eldridge: Yeah, yeah, anonymizing your data. So this is a feature that is rolling out this month. Let me jump back into one of the Demos that I built out. Here’s this HTML demo in Mercury.

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04:51:47.110 –> 04:51:52.589
Jackson Eldridge: and I’m going to go over to the edit mode, and I’m I’m gonna jump into. Let’s say, screen number 2.

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04:51:52.970 –> 04:52:09.090
Jackson Eldridge: So we have this transactions tab with probably 20 to 50 different transactions listed for a lot of companies, their demo environments. These would be live transactions that they need to anonymize now. Right now you could bulk, replace them. But we have this new feature that’s coming out to where I can click on edit HTML,

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Jackson Eldridge: and I have the option for editing manually, or I can edit using AI so I could prompt Lily, Sir Lane’s agentic agentic demo assistant, I could say.

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04:52:19.830 –> 04:52:48.839
Jackson Eldridge: you know, add a new row to this table. I could say, generate a random email address. I could select the entire table and say, anonymize all these email addresses, and, you know, swap them out for like hypothetical email addresses for the pharmaceutical industry or the manufacturing industry. I can bulk apply those using. AI. So this is on the way. During the month of like early part of April, we’re expecting this to go live. I don’t have the ability to show it right now, but that’s 1 of the AI driven features for adding additional content or recontextualizing entire pages, using AI

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04:52:49.870 –> 04:52:53.079
Julia Nimchinski: Jackson. I’m curious. How do you use Storyline

1296
04:52:53.190 –> 04:52:55.280
Julia Nimchinski: Store Lane on Story Lane? Basically

1297
04:52:55.280 –> 04:53:11.030
Jackson Eldridge: Yeah, yeah, so how does Story Lane use storyline? I think that’s a, that’s a great question. Like, if you go to our website, I mean, we we definitely take advantage of every single use case. So if you go to our website, what do you come across right as you scroll below the fold. You’re gonna have an interactive demo of the storyline platform.

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Jackson Eldridge: So off.

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04:53:12.410 –> 04:53:35.660
Jackson Eldridge: hey, there. So yeah, voiceovers, AI video avatars, there’s multiple chapters to explore. I have the benefit being a sales rep. When people book time with me, they’ve already spent time on the website. They’ve probably viewed 5 or 6 product tours. I’m already getting those analytics to see which product tours they’re clicking on. So yeah, my, my inbound demo calendar is very context rich. They understand the offering. They have a ton of intent when they get on the calendar with me

1300
04:53:35.660 –> 04:54:00.340
Jackson Eldridge: when they show up for the live call. Now in between calls I am using Storyline Demos as a demo leave behind. I spin off custom links for my customers. I say, here’s the core offering that way. They can pick this up and show it to their bosses. And then we’re also using Storyline Demos in the like implementation and onboarding phase. If you go to our knowledge base. Let me pull this up. We have it hosted on gitbook. Yes, we have some written articles, and maybe some some annotated screenshots.

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04:54:00.340 –> 04:54:10.220
Jackson Eldridge: but we also have sterling Demos embedded into our knowledge base for our converted customers that way. They don’t always have to get on the line with somebody from support, chat, or schedule a call with their support manager

1302
04:54:10.220 –> 04:54:32.870
Jackson Eldridge: or submit a ticket they can just go through and self serve these, how to Demos to learn more about our offering. So every part of the of the demo offering is is, you know, captured here with Storyline Demos. How do you record edit and publish Demos, and all the all the bells and whistles. So I find that all my customers they get started really quickly, because they have a great support team to work with. But also they have these on demand, interactive demos to show them how to adopt the platform as well

1303
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Julia Nimchinski: Great and

1304
04:54:36.660 –> 04:54:41.829
Julia Nimchinski: I guess what’s on the I don’t know if you’re allowed to share. But what’s in the product roadmap

1305
04:54:42.130 –> 04:54:48.359
Jackson Eldridge: The product roadmap. Okay, the next part, our head of product, Luca concaras. He did a

1306
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Jackson Eldridge: he did a webinar, and the next part, and this is kind of cutting edge. I haven’t really delved into too much, because I’m really focusing on the present and helping our customers with with the current demo technology. But the idea of building a demo hub and interacting with an AI Demo agent which we’re calling Lily. So without ever having let me rephrase that the idea of being able to talk to Lily and say, Hey, Lily, I’m interested in this product. Tell me more about

1307
04:55:13.230 –> 04:55:31.650
Jackson Eldridge: Xyz. And then Lilly can give you a text response that is trained on your documentation, all your demo content and also recordings from your sales team. So it has all this contextual, you know, AI powered language to respond to them in the written form. It could also respond over voice chat, and then it could also link them directly to the demo asset. I want to find this.

1308
04:55:32.000 –> 04:55:36.240
Jackson Eldridge: I want to find this this webinar recording, because that’s really the next step in Sterling’s offering

1309
04:55:36.710 –> 04:55:43.299
Jackson Eldridge: is full agentic demoing where they never even have to talk to a salesperson. They can just interact with the with the AI agent.

1310
04:55:43.480 –> 04:55:44.659
Jackson Eldridge: Let me see here.

1311
04:55:46.040 –> 04:55:51.350
Jackson Eldridge: Yeah, I don’t have it on me right now, but that most recent webinar that we did with Luca

1312
04:55:52.140 –> 04:56:02.929
Julia Nimchinski: It’s okay. You could just send it over after the event, and we’ll spread it in the community. And yeah, I guess. What’s the next step. Do you have a freemium?

1313
04:56:03.250 –> 04:56:05.039
Julia Nimchinski: Can our community test it out?

1314
04:56:05.240 –> 04:56:34.779
Jackson Eldridge: Yeah, they definitely can let me drop in a few links into the chat that you can send to the community. I’m going to go to our on our website. You can go to the very top right and say, Start free. And you can use pretty much our starter plan functionality completely free for one week to create a free workspace and get a look and feel for it. Now, if you do want to test some of those upgraded features like HTML editing, and maybe set up some some integrations for your marketing tech stack that would require a conversation with myself. Let me also drop in my booking link.

1315
04:56:34.780 –> 04:56:40.480
Jackson Eldridge: so we can set up a call sometime. Let me grab this copy.

1316
04:56:42.270 –> 04:56:43.250
Jackson Eldridge: Good night.

1317
04:56:43.640 –> 04:56:45.470
Jackson Eldridge: Sorry. Just managing links here

1318
04:56:46.240 –> 04:56:46.770
Julia Nimchinski: Okay.

1319
04:56:49.890 –> 04:56:54.710
Jackson Eldridge: I guess we’ll do that after the fact. And then also, yeah, definitely connect with me on Linkedin

1320
04:56:55.830 –> 04:57:17.040
Julia Nimchinski: Thank you so much, Jackson. Thank you so much to all of our speakers, sponsors, and everyone watching. That’s a wrap for today. Hope the event was practical. We tried to make it as practical as possible, especially with marketing, which tends to have the gap between the theory and the practice of marketing.

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Julia Nimchinski: We are going to return back in May with our next AI summit, and we are announcing the theme very soon. So keep posted. It’s gonna be. May 6, 7, and 8

1322
04:57:32.110 –> 04:57:39.280
Julia Nimchinski: go to hard scale that exchange and test, drive our marketplace as well where you could book

1323
04:57:39.410 –> 04:57:44.959
Julia Nimchinski: sessions. With the majority of the leaders you could see today, and generally in our events.

1324
04:57:45.780 –> 04:57:47.709
Julia Nimchinski: So yeah, see you soon.

1325
04:57:48.390 –> 04:57:49.769
Julia Nimchinski: Thanks Jackson again.