AI-ASSISTED CREATION
Register now
AI Experience Optimization (AEO) AI for Marketing Marketing Ops AI RevOps Demand Generation
Sales icon RevOps icon Prompt Engineering icon Lead Generation icon Cold Calling icon Social Selling icon Email Outreach icon Market Research icon GTM icon Growth icon AI Integration icon Networking icon Objection Handling icon Negotiation icon AI for GTM icon Demand Generation icon AI-Led Growth (AI-LG) icon Sales icon RevOps icon Prompt Engineering icon Lead Generation icon Cold Calling icon Social Selling icon Email Outreach icon Market Research icon GTM icon Growth icon AI Integration icon Networking icon Objection Handling icon Negotiation icon AI for GTM icon Demand Generation icon AI-Led Growth (AI-LG) icon

The future of GTM reskilling starts here. Adapt, evolve, and own the AI era.

AI Practice Sessions:

Diamond-Grade Marketing 2025

Sharpen every facet of your marketing with AI Experience Optimization (AEO), synthetic media, AI-powered customer journeys, AI-driven RevOps, 
AI community-led growth, and more.

Mar 20 • 9:00 am PT • Virtual • Free

Register now
Event Overview

AI-Powered Marketing, Cut to Perfection

The AI wave is here—reshaping marketing with the precision of a master jeweler. Lost in the noise of endless martech tools and fleeting trends? Diamond-Grade Marketing 2025 is your refinery, cutting through the hype with six focused, 30-minute sessions that sharpen your AI strategy to perfection. Learn how top CMOs are using AI to craft hyper-personalized campaigns, optimize search with AI-driven intent, and build enduring market dominance. No fluff, just the sharpest strategies, polished for execution.
Revenue-Driven Playbooks

Proven AI strategies for demand gen, personalization, and full-funnel optimization.

Precision AI Frameworks

Step-by-step AI-driven marketing frameworks designed for execution and measurable growth.

Martech Stack Deep Dive

Breakdowns of the AI tools powering top marketing teams, plus integration insights.

Revenue-Driven Playbooks

Proven AI strategies for demand gen, personalization, and full-funnel optimization.

Precision AI Frameworks

Step-by-step AI-driven marketing frameworks designed for execution and measurable growth.

Martech Stack Deep Dive

Breakdowns of the AI tools powering top marketing teams, plus integration insights.

Revenue-Driven Playbooks

Proven AI strategies for demand gen, personalization, and full-funnel optimization.

Precision AI Frameworks

Step-by-step AI-driven marketing frameworks designed for execution and measurable growth.

Martech Stack Deep Dive

Breakdowns of the AI tools powering top marketing teams, plus integration insights.

Register Free
Agenda

Next-Gen AI Marketing Strategies

Explore cutting-edge AI for demand generation, personalization, and conversion in six focused, 30-minute sessions.
Session 1
9:00 am PT
Marketing Revolution: 
Beyond the Quarterly Revenue Wheel
Session 2
9:30 am PT
SEO in the Age of AI
(AEO—AI Experience Optimization)
Session 3
10:00 am PT
AI MarOps
Session 4
10:30 am PT
From Data to Deals: How AI Builds Your Expansion Pipeline
Session 5
11:00 am PT
Superhuman Marketing
Session 6
11:30 am PT
AI in Action: 5 Game-Changing Use Cases Marketers Can Implement Now
Session 7
12:00 pm PT
GPS for your GTM
9:00 am PT
 
Marketing Revolution:
Beyond the Quarterly
Revenue Wheel
Modern marketing has been reduced to pipeline obsession, with CMOs increasingly forced into a CRO mold. But real marketing—the kind that builds sustainable growth—goes far beyond lead generation. This session challenges short-term thinking and reclaims marketing’s strategic role in business.
This session will dive into:
  • Escaping the Pipeline Trap—Why marketing is more than just revenue ops and sales enablement.
  • The CMO Identity Crisis—How marketers are being pushed out of leadership and why it’s a problem.
  • Building Market-Defining Brands—Strategies for creating demand, positioning, and brand equity that drive long-term success.
Moderated by
photo
Research & Thought Leader, 6sense
Kerry Cunningham
Book 1:1
Speakers
photo
Founder, The Marketing Leadership Academy
Emma Clayton
Request coaching
Q&A: Submit Your Questions Now!
Share and upvote your questions below for real-time answers in the final 15 minutes.
Submit a question
What strategies separate companies that build lasting market dominance from those stuck in a cycle of quarterly targets?
How can CMOs reclaim their role as business growth architects instead of being pushed into CRO-focused revenue operations?
9:30 am PT
 
SEO in the Age of AI (AEO—AI Experience Optimization)
Search as we know it is vanishing—AI is now the gatekeeper of information. Traditional SEO tactics are losing relevance as people turn to AI assistants instead of Google. The real question: how do you make content discoverable when AI, not humans, is the primary consumer? Let’s explore the shift from Search Engine Optimization (SEO) to AI Experience Optimization (AEO) and what it means for content strategy.
This session will dive into:
  • From Google to Generative AI—How AI assistants like ChatGPT and Perplexity are replacing traditional search.
  • AEO vs. SEO—What AI prioritizes (structured data, Q&A formats, authority signals) and how to adapt.
  • The Next Wave—Why autonomous AI agents—not humans—may soon be your primary audience
Moderated by
photo
CEO, GTM AI Academy; Head of GTM Growth, Momentum.io
Jonathan Kvarfordt
Book 1:1
Speakers
photo
Co-Founder at Neil Patel Digital
Neil Patel
Request coaching
photo
Owner, Marie Haynes Consulting Inc.
Dr. Marie Haynes
Request coaching
photo
Author of Product-Led SEO, Growth Advisor & SEO Strategic Consultant
Eli Schwartz
Request coaching
Q&A: Submit Your Questions Now!
Share and upvote your questions below for real-time answers in the final 15 minutes.
Submit a question
If search visibility now depends on structured data, conversational formats, and authority signals, what unconventional strategies can marketers use to train AI models to prioritize their content?
How do you design content that not only ranks in AI-generated results but also shapes the AI’s understanding of your brand over time?
How can SMB, bootstrapped businesses afford quality SEO/GEO/AEO? We've been searching globally for 9 months, and all we find are black hat methods and generic strategies that aren't tailored to us or our clients.
How should a start up ($1M or less in revenue) with minimal marketing resources approach this?
10:00 am PT
 
AI MarOps
Marketing operations teams are drowning in fragmented inbound data. Clay changes the game by automating lead aggregation, enrichment, and segmentation – turning raw inbound leads into actionable insights. Whether it’s fueling re-engagement campaigns or refining ICP sentiment, Clay helps marketers streamline workflows and optimize decision-making.
This session will dive into:
  • Automating Lead Enrichment – How to instantly qualify and enrich inbound leads for better targeting.
  • Re-Engagement on Autopilot – Using enriched data to power ad retargeting and nurture campaigns.
  • ICP Sentiment Analysis – Extracting deeper insights to refine audience segmentation and messaging.
Clay.com is an AI-powered platform that automates lead enrichment, streamlines research, and scales personalized 
outreach for teams.
Presented by
photo
Co-Founder, The Kiln
Patrick Spychalski
Book 1:1
Q&A: Submit Your Questions Now!
Share and upvote your questions below for real-time answers in the final 15 minutes.
Submit a question
What hidden intent signals can enriched data uncover that sales teams miss? 
How does Clay handle cross-channel data inconsistencies when enriching contacts?
10:30 am PT
 
From Data to Deals: How AI Builds Your Expansion Pipeline
Marketing teams are chasing pipeline, but most overlook their biggest opportunity—existing customers. With the right AI-powered approach, you can turn customers into expansion deals and advocates at scale. Join Gainsight to see how AI helps marketers uncover and engage with the warmest leads you have: your customers.
This session will dive into:
  • Rethink how you use AI data analysis to spot upsell or cross sell opportunities
  • Drive customer-led growth with AI-powered personalization
  • Generate new pipeline with robust advocacy programs
Gainsight, the leading Customer Success platform, drives growth by unifying the post-sales journey with tools for success, education, product experience, and community. Used by nearly 200 public companies, Gainsight powers acquisition, retention, and expansion. Learn more about top users like GE Digital and Workday.
Presented by
photo
CMO, Gainsight
Keith Pearce
Request coaching
Q&A: Submit Your Questions Now!
Share and upvote your questions below for real-time answers in the final 15 minutes.
Submit a question
What are the best AI-driven strategies for turning community members into high-value customers and advocates?
How do we measure the ROI of AI-powered community growth, beyond vanity engagement metrics?
11:00 am PT
 
Superhuman Marketing
Traditional marketing is reactive—manual processes slow execution, and fragmented data limits impact. AI-driven agents change the game, autonomously qualifying, engaging, and converting leads in real-time. CMOs can now scale precision marketing without scaling headcount, driving predictable pipeline and revenue growth.
This session will dive into:
  • Autonomous Lead Qualification—AI agents identify and engage the right buyers instantly.
  • Dynamic Personalization at Scale—Real-time AI-driven messaging adapts to buyer intent.
  • End-to-End Marketing Automation—AI optimizes every touchpoint, reducing waste and accelerating conversions.
1mind.com harnesses superhuman AI to revolutionize sales, delivering hyper-intelligent virtual assistants that qualify leads, craft personalized demos, and drive AI-led growth by accelerating workflows and enabling next-level customer engagement.
Presented by
photo
CEO & Founder, 1mind, Ex-CEO & Co-Founder, 6sense
Amanda Kahlow
Request coaching
Q&A: Submit Your Questions Now!
Share and upvote your questions below for real-time answers in the final 15 minutes.
Submit a question
11:30 am PT
 
AI in Action: 5 Game-Changing Use Cases Marketers Can Implement Now
From SEO strategies that outpace traditional playbooks to AI-driven sales acceleration, this session will showcase how marketers are leveraging AI to drive real, measurable results. Drawing from our AI-First Mindset client workshops, along with emerging insights from Claude’s Economic Index, which analyzed millions of real AI queries, we’ll highlight how AI is actually being used today
So let’s move beyond AI theory. We’ll break down real examples and actionable prompts you can start using immediately. And to wrap up, we’ll open the floor for an interactive Q&A, ensuring you leave not just inspired, but equipped with the answers you need to drive AI-powered impact in your organization.
Don’t miss this chance to see AI in action and walk away with strategies you can implement right away.
Demand Spring helps B2B marketing leaders leverage AI and automation to streamline operations, boost productivity, and enhance customer engagement. Combining technology with deep marketing expertise, they make AI accessible, actionable, and impactful—from strategy to execution—so teams can innovate, optimize, and lead with confidence.
Presented by
photo
VP, AI Marketing Services, Demand Spring
Jonathan Milne
Request coaching
Q&A: Submit Your Questions Now!
Share and upvote your questions below for real-time answers in the final 15 minutes.
Submit a question
How do marketing leaders ensure AI adoption drives real revenue impact, not just operational efficiency?
If AI optimizes for efficiency, how do marketing teams ensure creativity and innovation don’t suffer?
12:00 pm PT
 
GPS for your GTM
Go-to-market teams operate in uncertainty. Causal AI replaces static assumptions with continuous probability-based insights, enabling real-time strategic adjustments.
This session will dive into:
  • From Assumptions to Probabilities—How causal AI enhances GTM accuracy.
  • Live Market Mix Adjustments—Optimizing spend dynamically.
  • Iterative Strategy Validation—Adapting decisions as new data emerges.
Proof Analytics is an automated causal analytics platform that helps GTM teams uncover cause-and-effect relationships, optimize investments, and measure performance in real time. By leveraging marketing mix modeling (MMM), it provides data-driven insights that tie revenue to marketing and sales efforts, enabling smarter decisions, higher ROI, and sustainable growth.
Presented by
photo
Chairman and CEO, ProofAnalytics.ai
Mark Stouse
Book 1:1
photo
Chief Product Officer, Proof Analytics
Kyle Brantley
Request coaching
Q&A: Submit Your Questions Now!
Share and upvote your questions below for real-time answers in the final 15 minutes.
Submit a question
RSVP NOW
image

Join the HSE Slack

Join 8K+ GTM leaders on HSE Slack for exclusive AI insights, real-time chats, and connections with peers from Cisco, Salesforce, Gong, and more.

Join now
Meet AI Sessions Partners

Sponsors

Discover next-generation AI solutions from our trusted partners - take a test drive today.
Standard
image image image image image image
Register now
See the lineup

Speakers

We feature top GTM practitioners and operators – those in the arena, executing, not just talking.

CMO,
Gainsight

Keith
Pearce
Request coaching

Founder, The Marketing
Leadership Academy

Emma
Clayton
Request coaching

Co-Founder at
Neil Patel Digital

Neil
Patel
Request coaching

Author of Product-Led SEO, Growth
Advisor & SEO Strategic Consultant

Eli
Schwartz
Request coaching

CEO & Founder, 1mind,
Ex-CEO & Co-Founder, 6sense

Amanda
Kahlow
Request coaching

Research & Thought Leader,
6sense

Kerry
Cunningham
Book 1:1

Owner,
Marie Haynes Consulting Inc.

Dr. Marie
Haynes
Request coaching

Co-Founder,
The Kiln

Patrick
Spychalski
Book 1:1

CEO, GTM AI Academy;
Head of GTM Growth, Momentum.io

Jonathan
Kvarfordt
Book 1:1

Chairman and CEO,
ProofAnalytics.ai

Mark
Stouse
Book 1:1

Chief Product Officer,
Proof Analytics

Kyle
Brantley
Request coaching

Previously on AI Practice Sessions

Preview cutting-edge AI methods, forward-thinking GTM strategies, and the top takeaways fueling tomorrow’s GTM.
video_trumbnail

Hyper-Personalized Outreach at Scale—Clay

video_trumbnail

Signal-Based Pipe Gen—Common Room

video_trumbnail

AI-Powered RevOps—FullCast

video_trumbnail

Superhumans for AI-Led Growth (AI-LG)—1Mind

Explore more

AI coaching built for revenue leaders

Learn how top B2B CXOs are harnessing AI to redefine GTM in 2025. Access 1:1 expert guidance, tailored consulting, and thriving network of 20K+ GTM leaders.
Learn more

    Register now

    To attend our exclusive event, please fill out the details below.







    I want to subscribe to all future HSE AI events

    I agree to the HSE’s Privacy Policy
    and Terms of Use *

    Need help?

    Register Now
    Enter your email address to continue
    continue

    Need help?

    Error: Contact form not found.

      Request coaching

      [Coach name] is not on the platform yet but based on demand, could be added shortly. Your request matters in helping us select the next great coach to add.






      I agree to the HSE’s Privacy Policy and Terms of Use

      You’re in!
      Get ready for AI Sessions.
      Check your email for event details and make sure to save the date.
      Add to calendar
      Google Cal iCal Outlook
      Dismiss

      Need help?

      Recording
      Coming Soon
      Thank you for providing your details!
      The recording is being processed and will be available soon. We’ll notify you as soon as it’s ready to watch.
      Got it

      Need help?

      Recordings
      Marketing Revolution: 
Beyond the Quarterly Revenue Wheel
      Presented by ,
      SEO in the Age of AI
(AEO—AI Experience Optimization)
      Presented by ,
      AI MarOps
      Presented by ,
      From Data to Deals: How AI Builds Your Expansion Pipeline
      Presented by ,
      Superhuman Marketing
      Presented by ,
      AI in Action: 5 Game-Changing Use Cases Marketers Can Implement Now
      Presented by ,
      GPS for your GTM
      Presented by ,