AI-ASSISTED CREATION
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This event focuses on the following skills:
Sales
RevOps
Prompt Engineering
Lead Generation
Cold Calling
Social Selling
Email Outreach
Market Research
GTM
Growth
AI Integration
Networking
Objection Handling
Negotiation
AI for GTM
Demand Generation
AI-Led Growth (AI-LG)
Sales
RevOps
Prompt Engineering
Lead Generation
Cold Calling
Social Selling
Email Outreach
Market Research
GTM
Growth
AI Integration
Networking
Objection Handling
Negotiation
AI for GTM
Demand Generation
AI-Led Growth (AI-LG)
RevOps
Prompt Engineering
Lead Generation
Cold Calling
Social Selling
Email Outreach
Market Research
GTM
Growth
AI Integration
Networking
Objection Handling
Negotiation
AI for GTM
Demand Generation
AI-Led Growth (AI-LG)
Sales
RevOps
Prompt Engineering
Lead Generation
Cold Calling
Social Selling
Email Outreach
Market Research
GTM
Growth
AI Integration
Networking
Objection Handling
Negotiation
AI for GTM
Demand Generation
AI-Led Growth (AI-LG)
AI Practice Sessions:
Diamond-Grade Marketing 2025
Sharpen every facet of your marketing methods with AI Search Experience Optimization, Power-Law User Acquisition, Agentic Demo Automation, AI-Powered Video Personalization, Causal GTM, AI MarOps, and more.
Agenda
Next-Gen AI Marketing Strategies
Explore cutting-edge AI for demand generation, personalization, and conversion in six focused, 30-minute sessions.
Session 1
8:30 am PT
The AI-Powered CMO
Session 2
9:00 am PT
Marketing Revolution:
Beyond the Quarterly Revenue Wheel
Session 3
9:30 am PT
SEO in the Age of AI
(AEO—AI Experience Optimization)
Session 4
10:00 am PT
AI MarOps
Session 5
10:30 am PT
From Data to Deals: How AI Builds Your Expansion Pipeline
Session 6
11:00 am PT
AI-Powered Video Personalization
Session 7
11:30 am PT
AI in Action: 5 Game-Changing Use Cases Marketers Can Implement Now
Session 8
12:00 pm PT
GPS for your GTM
Session 9
12:30 pm PT
Power-Law User Acquisition
Session 10
1:00 pm PT
AI-Powered Demo Creation
8:30 am PT
The AI-Powered CMO
AI is redefining the CMO role, transforming marketing into a revenue driver. This session explores the seven must-have strategies for AI-powered leadership.
We’ll cover:
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AI as a Growth Engine —Turning marketing into a profit center. -
Demand Creation —Using AI to shape markets, not just chase leads. -
Brand + Revenue Alignment —AI-driven personalization that fuels pipeline. -
P&L Ownership —Proving marketing’s financial impact with AI insights. -
AI-First Execution —Why automation and intelligence are now non-negotiable.
Speaker
Co-founder and CEO of GTM Partners, Sangram Vajre is a B2B marketing thought leader, keynote speaker, and best-selling author. As the co-founder of Terminus, he pioneered the account-based marketing (ABM) movement and helped build a category-defining company. With a track record of scaling GTM strategies, he now advises companies on driving revenue through AI-powered marketing and GTM alignment.
Top Questions from the Session
Explore the most compelling questions that resonated with the HSE community.
Which aspects for GTM are not ready for AI?
1
If you started a company from scratch today, what would you build?
0
9:00 am PT
Marketing Revolution:
Beyond the Quarterly
Revenue Wheel
Beyond the Quarterly
Revenue Wheel
Modern marketing has been reduced to pipeline obsession, with CMOs increasingly forced into a CRO mold. But real marketing—the kind that builds sustainable growth—goes far beyond lead generation. This session challenges short-term thinking and reclaims marketing’s strategic role in business.
This session will dive into:
-
Escaping the Pipeline Trap —Why marketing is more than just revenue ops and sales enablement. -
The CMO Identity Crisis —How marketers are being pushed out of leadership and why it’s a problem. -
Building Market-Defining Brands —Strategies for creating demand, positioning, and brand equity that drive long-term success.
Moderated by
Speaker
Top Questions from the Session
Explore the most compelling questions that resonated with the HSE community.
What strategies separate companies that build lasting market dominance from those stuck in a cycle of quarterly targets?
5
How can CMOs reclaim their role as business growth architects instead of being pushed into CRO-focused revenue operations?
5
9:30 am PT
SEO in the Age of AI (AEO—AI Experience Optimization)
Search as we know it is vanishing—AI is now the gatekeeper of information. Traditional SEO tactics are losing relevance as people turn to AI assistants instead of Google. The real question: how do you make content discoverable when AI, not humans, is the primary consumer? Let’s explore the shift from Search Engine Optimization (SEO) to AI Experience Optimization (AEO) and what it means for content strategy.
This session will dive into:
-
From Google to Generative AI —How AI assistants like ChatGPT and Perplexity are replacing traditional search. -
AEO vs. SEO —What AI prioritizes (structured data, Q&A formats, authority signals) and how to adapt. -
The Next Wave —Why autonomous AI agents—not humans—may soon be your primary audience
Moderated by
Speakers
Top Questions from the Session
Explore the most compelling questions that resonated with the HSE community.
If search visibility now depends on structured data, conversational formats, and authority signals, what unconventional strategies can marketers use to train AI models to prioritize their content?
3
How do you design content that not only ranks in AI-generated results but also shapes the AI’s understanding of your brand over time?
2
How can SMB, bootstrapped businesses afford quality SEO/GEO/AEO? We've been searching globally for 9 months, and all we find are black hat methods and generic strategies that aren't tailored to us or our clients.
1
How should a start up ($1M or less in revenue) with minimal marketing resources approach this?
0
10:00 am PT
AI MarOps
Marketing operations teams are drowning in fragmented inbound data. Clay changes the game by automating lead aggregation, enrichment, and segmentation – turning raw inbound leads into actionable insights. Whether it’s fueling re-engagement campaigns or refining ICP sentiment, Clay helps marketers streamline workflows and optimize decision-making.
This session will dive into:
-
Automating Lead Enrichment – How to instantly qualify and enrich inbound leads for better targeting. -
Re-Engagement on Autopilot – Using enriched data to power ad retargeting and nurture campaigns. -
ICP Sentiment Analysis – Extracting deeper insights to refine audience segmentation and messaging.
Clay.com is an AI-powered platform that automates lead enrichment, streamlines research, and scales personalized
outreach for teams.
Presented by
Top Questions from the Session
Explore the most compelling questions that resonated with the HSE community.
What hidden intent signals can enriched data uncover that sales teams miss?
0
How does Clay handle cross-channel data inconsistencies when enriching contacts?
0
10:30 am PT
From Data to Deals: How AI Builds Your Expansion Pipeline
Marketing teams are chasing pipeline, but most overlook their biggest opportunity—existing customers. With the right AI-powered approach, you can turn customers into expansion deals and advocates at scale. Join Gainsight to see how AI helps marketers uncover and engage with the warmest leads you have: your customers.
This session will dive into:
-
Rethink how you use AI data analysis to spot upsell or cross sell opportunities -
Drive customer-led growth with AI-powered personalization -
Generate new pipeline with robust advocacy programs
Gainsight, the leading Customer Success platform, drives growth by unifying the post-sales journey with tools for success, education, product experience, and community. Used by nearly 200 public companies, Gainsight powers acquisition, retention, and expansion. Learn more about top users like GE Digital and Workday.
Presented by
Top Questions from the Session
Explore the most compelling questions that resonated with the HSE community.
What are the best AI-driven strategies for turning community members into high-value customers and advocates?
0
How do we measure the ROI of AI-powered community growth, beyond vanity engagement metrics?
0
11:00 am PT
AI-Powered Video Personalization
AI-driven video personalization seldom resonates uniformly across all prospects—often, a few key tactics drive the majority of engagement. Drawing on proven playbooks from top SaaS teams, this session provides a systematic approach to customizing video content, referencing each viewer’s data points, and dynamically adjusting calls to action for shortened sales cycles.
This session will dive into:
-
Name-Level Personalization —Why speaking directly to each prospect drives outsized engagement (and how to automate it). -
Contextual Product Highlights —How to spotlight only the features relevant to individual buyer interests. -
Adaptive Calls to Action —Ways to tailor CTAs on the fly for maximum relevance and higher conversions.
Vidyard is a video hosting and analytics platform that helps businesses create, host, and track personalized video content at scale. Its solutions boost engagement, improve conversions, and provide actionable insights across marketing, sales, and customer success.
Presented by
Top Questions from the Session
Explore the most compelling questions that resonated with the HSE community.
What’s the highest converting thing to put in a video?
0
What separates vidyard from other solutions like this?
0
What’s the increase in success by adapting CTAs?
0
What’s the best way to get someone to watch my video?
0
11:30 am PT
AI in Action: 5 Game-Changing Use Cases Marketers Can Implement Now
From SEO strategies that outpace traditional playbooks to AI-driven sales acceleration, this session will showcase how marketers are leveraging AI to drive real, measurable results. Drawing from our AI-First Mindset client workshops, along with emerging insights from Claude’s Economic Index, which analyzed millions of real AI queries, we’ll highlight how AI is actually being used today
So let’s move beyond AI theory. We’ll break down real examples and actionable prompts you can start using immediately. And to wrap up, we’ll open the floor for an interactive Q&A, ensuring you leave not just inspired, but equipped with the answers you need to drive AI-powered impact in your organization.
Don’t miss this chance to see AI in action and walk away with strategies you can implement right away.
Demand Spring helps B2B marketing leaders leverage AI and automation to streamline operations, boost productivity, and enhance customer engagement. Combining technology with deep marketing expertise, they make AI accessible, actionable, and impactful—from strategy to execution—so teams can innovate, optimize, and lead with confidence.
Presented by
Top Questions from the Session
Explore the most compelling questions that resonated with the HSE community.
How do marketing leaders ensure AI adoption drives real revenue impact, not just operational efficiency?
1
If AI optimizes for efficiency, how do marketing teams ensure creativity and innovation don’t suffer?
1
12:00 pm PT
GPS for your GTM
Go-to-market teams operate in uncertainty. The Causal GTM Method shifts from static assumptions to probability-driven insights, enabling continuous real-time adjustments, dynamic market mix optimization, and iterative strategy validation as new data emerges.
This session will dive into:
-
From Assumptions to Probabilities —Why real-time data outperforms guesswork for more precise GTM outcomes (and how to leverage it immediately). -
Live Market Mix Adjustments —Why on-the-fly spend optimization is crucial in volatile markets (plus a practical roadmap for quick pivots). -
Iterative Strategy Validation —How continuous recalculations refine decisions as new insights emerge (ensuring sustained growth).
Proof Analytics is an automated causal analytics platform that helps GTM teams uncover cause-and-effect relationships, optimize investments, and measure performance in real time. By leveraging marketing mix modeling (MMM), it provides data-driven insights that tie revenue to marketing and sales efforts, enabling smarter decisions, higher ROI, and sustainable growth.
Presented by
Top Questions from the Session
Explore the most compelling questions that resonated with the HSE community.
Can you give an example for live market mix modeling?
1
What’s the top use case of causal AI for CMOs?
0
What’s on your roadmap for 2025?
0
How accurately can causal AI predict media spend.
0
Who else is working on this problem?
0
12:30 pm PT
Power-Law User Acquisition in the Age of AI
Most companies waste time and budget chasing the wrong growth channels that don’t scale. The reality? Just one or two channels will drive over 70 percent of your new user growth. In the age of AI, the way we identify and optimize these channels has fundamentally changed.
After 12 years leading growth at Meta, Pinterest, and Descript, and advising dozens of top venture-backed startups, I have developed a proven three-step process to shortcut to your product-channel fit. Join this session to learn the framework and walk away with a clear strategy to identify and test your next high-performing growth channel. Plus, you will get access to a battle-tested AI ad copy prompt, so you can put AI to work for your growth immediately.
This session will dive into:
-
Pinpointing Your 1-2 Power Channels —Why over 70% of new users come from just two sources (and how to quickly identify yours). -
Strategic Testing Frameworks —Use Painted Door and Wizard of Oz tests to validate channels fast before going all-in. -
Product-Driven Distribution —How to build frictionless loops so the product attracts new users on autopilot.
Speaker
Sandy Diao is a growth executive who has helped grow users and revenue from zero to hundreds of millions at companies like Meta, Pinterest, Indiegogo, and Descript. Diao serves as faculty at UC Berkeley and Stanford CS, is a speaker at conferences like TechCrunch Disrupt and CES, and serves on startup boards.
Top Questions from the Session
Explore the most compelling questions that resonated with the HSE community.
Does the Pareto Principle hold constant across AB testing?
1
What are the limitations of AI for UA in 2025?
0
Which AI technologies are you most excited about?
0
How will PLG and AI coincide?
0
What’s the future of user acquisition and smart agents?
0
1:00 pm PT
AI-Powered Demo Creation
We’ll be covering why agentic demo technology is taking the place of traditional video assets and first-generation product tours—and how it creates a far better experience for both GTM teams building these demos and buyers consuming them.
This session will dive into:
-
Using AI to Build Polished Interactive Demos —Create fully animated demos with voice overs and product-specific context in under two minutes. -
Dynamic Personalization —Prompt Storylane’s AI demo agent with a short sentence to tailor demos for any persona, use case, or industry. -
Self-Serve Discovery —Allow buyers to explore on their own terms through on-demand, AI-driven demos, streamlining the entire discovery process.
Storylane helps companies quickly create interactive product demos using a no-code tool. This PLG platform lets even small teams embed guided demos for marketing, tailor custom demos for sales, and scale pre-sales. Backed by Y Combinator, Storylane boosts conversions by delivering personalized, frictionless product experiences in minutes.
Presented by
Top Questions from the Session
Explore the most compelling questions that resonated with the HSE community.
How are you able to localize the content so quickly?
1
What differentiates Storylane from other PLG platforms?
0
What does your AI roadmap look like?
0
What are some case studies of how this sped up sales?
0
What are your best tips for personalizes product tours?
0
Join the HSE Slack
Join 8K+ GTM leaders on HSE Slack for exclusive AI insights, real-time chats, and connections with peers from Cisco, Salesforce, Gong, and more.
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Speakers
We feature top GTM practitioners and operators – those in the arena, executing, not just talking.
Previously on AI Practice Sessions
Preview cutting-edge AI methods, forward-thinking GTM strategies, and the top takeaways fueling tomorrow’s GTM.
Hyper-Personalized Outreach at Scale—Clay
Signal-Based Pipe Gen—Common Room
AI-Powered RevOps—FullCast
Superhumans for AI-Led Growth (AI-LG)—1Mind
AI coaching built for revenue leaders
Learn how top B2B CXOs are harnessing AI to redefine GTM in 2025. Access 1:1 expert guidance, tailored consulting, and thriving network of 20K+ GTM leaders.
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Recordings
The AI-Powered CMO
Marketing Revolution:
Beyond the Quarterly Revenue Wheel
SEO in the Age of AI
(AEO—AI Experience Optimization)
AI MarOps
From Data to Deals: How AI Builds Your Expansion Pipeline
AI-Powered Video Personalization
AI in Action: 5 Game-Changing Use Cases Marketers Can Implement Now
GPS for your GTM
Power-Law User Acquisition
AI-Powered Demo Creation