AI-Led Growth (AI-LG)
Orchestrating the future of GTM motions
Agenda
- Redesigning buyer journeys with AI for real-time personalization.
- Building AI-driven marketing systems to automate and optimize campaigns.
- Becoming an AI-first CMO to lead marketing transformation.
AI Agent-Fueled Monetization
Agentic AI and Its Impact on B2B SaaS
- AI-Powered Revenue Orchestration
- Predictive Selling in Real-Time
- AI-Enhanced Sales Productivity & Pipeline Velocity
Common Room is an AI-powered customer intelligence platform that unifies signals across channels, providing actionable insights to enhance go-to-market strategies.
IIFund is a venture fund focused on backing AI-first startups by investing in infrastructure, automation, and proprietary IP to build defensible, category-defining companies.
Vivun is the leading provider of Technical Sales solutions, which includes the world’s first AI Sales Engineer, and is fully dedicated to helping companies use AI to scale technical expertise, build better products, and run better operations. Customers like ADP, Coupa, Docusign, Elastic, Seismic, and Snowflake leverage Vivun solutions to win more deals faster, with a lower cost of sale.
Changing the Way You Think About Growth
- AI-Optimized Onboarding and Adoption
- AI-Powered Engagement and Retention
- Data-Driven Growth Strategies with AI
Digital Ops Orchestration
- Proven AI-driven GTM use cases delivering measurable business impact
- Lessons from AI experiments – what worked, what didn’t, and why
- Strategic priorities for CXOs navigating AI adoption
- The evolving GTM technology stack and AI’s role in scalability
Enabling GTM teams to work with AI
Storylane is a no-code platform for creating and sharing interactive product demos to drive engagement and conversions.
AI Disruption of GTM Motions
- Scalable AI-Powered Co-Selling Strategies
- Automating Partner Enablement with AI
- Predictive Partner Growth Analytics Models
B2B marketing’s future in the age of AI
- AI-Driven Community Engagement Strategies
- AI-Powered Member Behavior Prediction
- Scaling Communities with AI Innovation
AiSDR is an AI-powered sales automation platform that books meetings with ideal prospects through personalized conversations via texts and emails, utilizing their LinkedIn activity and your HubSpot data.
BestDefense.io is revolutionizing cybersecurity with AI-driven automation and continuous security intelligence.
Our platform integrates AI-powered penetration testing, large-scale DDoS simulation, real-time honeypot deception, and an AI-CISO, enabling organizations to identify and mitigate vulnerabilities before they become threats.
By eliminating silos and reducing manual overhead, we provide enterprise-grade security at a fraction of the cost—helping businesses stay ahead of evolving cyber risks.
At BestDefense.io, we don’t just defend against attacks—we predict and prevent them.
Churn Assassin predicts customer churn using machine-learning insights, enabling proactive retention strategies for B2B SaaS companies.
Grammarly is an AI-powered writing assistant that enhances clarity, correctness, and tone across platforms, integrating seamlessly into workflows for effective communication.
- Optimize territories and sets quotas with AI.
- Automate lead routing to align with your GTM strategy.
- Generate data-driven insights to help you make smarter decisions.
Fullcast.io is an AI-powered platform that optimizes go-to-market operations, including territory management, quota allocation, and lead routing, to drive smarter, data-backed decisions.
Gainsight, the leading Customer Success platform, drives growth by unifying the post-sales journey with tools for success, education, product experience, and community. Used by nearly 200 public companies, Gainsight powers acquisition, retention, and expansion. Learn more about top users like GE Digital and Workday.
TheySaid, Inc. provides AI-driven survey tools, including AI interviews and win/loss analysis, to help businesses capture feedback, understand customer sentiment, and protect revenue.
Speakers
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“Outstanding event! HSE leads the way, setting the bar extremely high for value-added content and conversations. Great series”
“Enjoyed the sessions during the Hard Skill Exchange AI Summit today.
One of the sessions focused on leveraging AI in outbound prospecting efforts.
A few takeaways…
80% of the buyer journey happens before they even speak with a seller.
People are intentionally writing emails to not look like AI even if they’re using AI to find and target them.
It’s next to impossible to get someone in market when they are not already shopping for a solution (At least for a purchase within next 12 months).
Use #AI and data to find those in market and (3% or less are in market at a given time) FOCUS efforts there.
Most companies are using the same signals like job changes so in order to stand out blend 1st party data along with these signals you and everyone else are capturing”
“The best part of my job is getting to speak to the smartest people in the sales tech market. I had the opportunity to do this yesterday at the Hard Skill Exchange #AISummit. We talked about AI in qualification. Here are a few comments that stood out from the conversation.
People and AI together is where things are going. Anyone who says they can replace your BDR/SDR is overselling AI and their product;
Only replace your BDR/SDR with AI if you are ok with burning your TAM to the ground;
The BDR/SDR of the future will require a much higher skill level than they do now;
AI will let buyers get more value from the qualification process;
The current version of BDR/SDR processes leads to so much spam. I wish I could declare email bankruptcy to make it stop. It keeps me from catching opportunities I may really value”
“Sitting in on all the sessions at the AI Summit. Shockingly, they are allowing it to be free. It’s been massively helpful”
“HSE has once again proven it is the place where top minds in business, entrepreneurship, and go to market strategy convene and freely share best practices and innovative ideologies”
“Day 1 of the AI Summit for B2B hosted by Hard Skill Exchange sparked some thought-provoking conversations. Here are a few things to consider:
AI’s potential goes beyond efficiency—it’s time to focus on how AI can drive effectiveness in marketing and sales.
In AI-driven prospecting, less is more—accuracy should be prioritized over volume.
Context is king: AI can equip GTM teams with the right information at the right time, improving the buyer experience.
With 80–90% of the sales process happening before a conversation with Sales, salespeople must evolve into buyer enablers.
What are your key takeaways from adjusting your GTM strategy in response to AI advancements?”
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AI Agent-Fueled Monetization
Agentic AI and Its Impact on B2B SaaS
Changing the Way You Think About Growth
Digital Ops Orchestration
Enabling GTM teams to work with AI
AI Disruption of GTM Motions
B2B marketing’s future in the age of AI