VelocityEngine Demo

Julia Nimchinski:
And welcome to the show, Mike Leish.
Mike Lisch:
Thank you.
Julia Nimchinski:
Transitioning to Velocity Engine Demo. And Mike Leish is the Head of Revenue. Excited to have you here.
Mike Lisch:
Yeah, thanks for having me, appreciate it.
Julia Nimchinski:
What’s her prediction for GTM in the eye for 2026, Michael?
Mike Lisch:
I don’t think we have a… we don’t have enough time for that, but you know, I think it’s definitely… I think a big thing that I’m seeing is just change management and how people are working with all the different teams. That’s probably one of the biggest factors that we’re seeing across all of our customers and everybody that we’re talking to right now, is just how do you match the behavioral changes with the changes in technology as well.
Julia Nimchinski:
Well, excited to dive in!
Mike Lisch:
Yeah, exactly. We’re very excited.
Julia Nimchinski:
Let’s do it.

Mike Lisch:
Perfect. Alright, let me, let me share my screen here. Perfect. So, you know, I think a big thing before… before just hopping in and explaining what Velocity Engine is, there’s a couple slides that we typically like to walk people through, just to frame it properly. So, really the idea here is how do we create go-to-market campaigns in minutes and not months? And the big challenge that we’re seeing, and I know it’s been talked about all day, is everybody’s trying to figure out how do they reduce CAC, how do they go to market more efficiently? And what we’ve seen is that most go-to-market teams right now are moving too slow, they can’t keep up with market trends, their campaigns and the production takes too long. Orchestrating campaigns and production, within their own companies takes way too long, and it’s really hard, because you have all these different silos that are trying to work together, and then also, from an efficiency standpoint, you’re spending a lot of money either on agencies or overhead, or on different tools, and you’re really not getting the output and the predictable pipeline that you want to. And so. What we’ve seen is that the big shift that’s occurred is that buyers are expecting content built for them, not for everyone. Most of the companies that we’re talking to right now they’ve struggled, with this new change from traditional go-to-market to this, new agentic go-to-market, because they’ve had generic content. So they’re hoping that, hey, this one piece of content can be spread across a segment. Persona, all the different personas, all the different funnel stages, and so what we’ve seen is that it just doesn’t effectively, meet and create the relevant content by persona, by segment, by stage. So, in order to do that, you’ve got tons of different personas, segments, and stages. That’s a thousand different pieces of content. And the only clear way out right now, we’ve seen is agency, teams, and tools. So everybody’s using ChatGPT, Cloud, Gemini, you name it, but they can’t scale it, and the messaging and consistency is off. So… really, how do you gain this go-to-market velocity advantage? And it’s all about launching campaigns faster with SME-level quality at scale. And so, what we’ve created is this go-to-market intelligence, and this operating system. So your go-to-market intelligence, that’s your product marketing, your campaign strategy allows you to plan and go after multiple campaigns, and then you can generate content very quickly, and then repeat the cycle, and iterate fast multi-channel campaigns. And so. this is kind of the last… there’s one other slide that I’ll walk you through before I do the demo, but this is the last slide that we kind of used to frame the demo. So, what you’re gonna see here is our system is built on AI agents and human-in-the-loop philosophy. So, at every single stage of this, how it works is you have an intake, so that can be your website, that can be internal docs, that can be your product marketing docs, your product one-pagers, persona docs, any of those different elements will all come into the system. From there, it will go off and build what we like to call the go-to-market foundation. So, that’s where, you know, you’re going to interact with a product marketing agent, and your product marketing team member can be in this making edits, and if you’re a single marketer, you can also make all the edits across this as well. So, it’s kind of got the functionality across the different, different growth of different companies, and so… Then it will go off and build campaigns, build campaign briefs, build a content strategy, and then produce the content itself. And so, if you look at the end, really the end result, how we like to call it, is you get a campaign in a box, so your external engagement content. your external promotional assets, and then your enablement content, all in one place. And so. You know, the last little bit before I just hop into the demo. What we’ve seen from the intake, that’s been really helpful before I just hop in. So, we’re gonna show you a fictitious company called Casify. Now, for most companies we work with, if they’ve got the entire foundation, let’s say you have all these documents. our product will map and classify what you have already into the system, so you can really start at any starting point. If you say, hey, I’ve got some information about a persona, but I really need to go after, this new segment, I don’t have all the information, it will interpolate and do its best to basically go off and generate everything. And if you’ve got some of the foundation if you just have a website, right, you can come in and it will actually generate everything itself. So, I’m gonna show you this third line now, and we’re gonna dive into the demo. Okay? So, the first thing that I’m showing you here, this is the AI Foundation. So, this is this go-to-market foundation. This is broken up into two different pieces. So, you’re gonna have your AI foundation, you’re also gonna have your persona. So. think about our product as almost acting like an agency and saying, I’ve got this information, how do I… consume it, how do I think about it the right way, and then package this up to create good strategy campaigns and content. So, the first thing it’s doing, it’s going off and it’s mapping out what is the company brand, what’s the mission statement, what’s the brand voice and tone, and what are the tone adjustments by content, the do’s and don’ts guidelines, and so you can imagine If somebody has their brand guidelines, this comes in and makes everything a lot tighter. And one of the keys here is that every single element of what I’m going to show you today, when I talked about that human-in-the-loop element, you can make edits to every single thing you see. So if you’re like, hey, this is not what I want. You can make edits here, and we’ve also got the ability to, interact with any of our agents, and you can come into here, and you can say, you know, make… make this funnier, right? And you just click, and then you can interact very quickly with with any of it, you know, our AI-powered legal software is, like, caffeinated paralegal that never sleeps. So… It’s very quick, and what you’re going to see next is that it’ll go off and start to map out the products. So it says, okay, great, as I’m thinking about this product marketing foundation, how do I properly map this out? So what are the products in this solution? What are some of the core use cases, the solution features, the key benefits? And then it’s gonna go through and start thinking about, okay, who is that ICP that I want to be talking to? So… You know, let’s target corporate legal departments and mid- to large-sized enterprises. What are some of their trigger events? Who’s not an ideal customer? Now, all of these are super important when you’re creating content downstream, because you really want to make sure that you have the right context and the right strategy with how you’re framing all of the campaigns and content that you create. So, I’ll save kind of going through all of this, and, you know, if you guys want to see more, please feel free to reach out to us. But it will go through marketing, competitive intelligence, it’ll go through your positioning, and then it’ll also map out different segments within that. So if we say, hey. You know, within corporate legal departments, who could we go after? It’ll give you different verticals, and like I talked about before, you can make edits to any of this very quickly and interact with it. So, once you have that, it will go off and then generate the personas. So, it’ll generate the buying committee here that you’re seeing, so I can say, hey, perfect. the general counsel, and like I said before, you’re like, I’m not targeting the chief legal officer, great, you can delete it. It’ll then start thinking through, okay. what are the different personas? What are their goals, what are their challenges? And as I talked about before, right here on the bottom right, the enablement piece, it’ll go off and actually map out and build an entire persona card. persona brief that you guys can share. And so we’ve had a lot of our teams, share these with their sales teams at SKOs, or if they’re targeting a new segment, and say, hey, are these the right personas? Here’s different ways to think about them, what are their pain points? What are some of the features and benefits, how to impress the boss, what are their jobs to be done, how to handle some of the objections? And so, we’ve got that for all the different personas. So, once you have that foundation set, now you can go off and basically build the campaigns. So. It’s a very quick process, it’s 5 steps, and I’m gonna walk you through it very quickly. So, you can choose awareness or education, you can choose your timeframe, your desired outcomes, you hit next. And you’ll go into your targeting, where you can select any of the segments that you saw from your foundation. You can select any of the different personas as well, very simply, and then you can come into here, and it’ll map out a campaign brief, and I’ll say, hey, here are the strategic goals, here’s the point of view, and I’ll start thinking through this for each of the different personas that you selected, and so you can edit any of this at any point. Then it’ll start to say, okay, what is the content theme? How do we relate this by each of the different, angles for each persona? What are those key messaging pillars? And then I’ll map out your content strategy and say, okay, great, here are the different asset types that we want to go after, here are the different channels, and then I’ll start to think through what are the questions that we’re getting, or that these personas are asking in this segment, in this funnel stage. If they’re looking up, you know, and doing agentic searches and LLMs, what are those questions from an awareness standpoint that they’re trying to answer? So, then it will basically go off and generate your asset list, or your bill of materials, as some like to think about it. With this, you can come in, you can make edits to any of this, you can say, hey, no, actually, like, I want to delete this, this is not how I want to say this, I can edit my core idea. You can regenerate any of the assets as well. If you want to, if you’re like, hey, I want that different, or you can clone as well. Once you have that finalized, you say, great, activate campaign. So then you’re gonna have your full asset list. So, as I talked about before, all of the assets come with engagement content and the promotional assets, and so you’ll see here, it’ll basically give you an outline that you can come in, you can edit, and then it’ll give you the actual content. So, it’s gone off and already generated a blog for the General Counsel. Why are legal teams and financial services losing momentum from operational drag? And it’s got, you know, it’s a fully interactive page, we can host it, you can host it, export the HTML, tons of different ways that we can talk about at another time. You can put any of your image into here. If you want to replace any images, it’s very simple as well. And so what you’ll see is, you know, all of this is interactable, as I said before. So you can come in, interact directly with this, very easily. You can also use that chat feature that we showed you before. So we’ll have different FAQs and some recommended reads. All of these also come with, promotional assets as well, so when we look at this, it’s got all of your different, options for the copy, so your LinkedIn social, different meta ads that you can use, different Twitter, Reddit, etc. And so you’ve got all of this in one place. Now, just to show you a couple other assets that we have, we’ve got e-books, and we’ve got account pages, and so I’ll show you a quick snip of one of the e-books that was already created for this as well. So you can see here, for that general counsel, it targeted a guide to building agile, insight-driven legal department. So, you know, it’s a full e-book, five-chapter synopsis, you can put imageries, videos, whatever you wanted to hear. And you’ve got different stat callouts that can come here as well. And so, you know, this was all created probably in about 30 minutes, just everything soup to nuts, so really, like, your time is just reviewing and revising, and you’re having SME-level quality, so your lift should be, very short. And so, with this, you also have landing pages and different items like that, that come with it. And so, the last thing to show is an account page, and then I know we’re coming up close with the end of the demo, but you can have an account page targeting, you know, let’s just say we’re targeting Summit Point Capital, You know, and then you can come in and see the different account pages here as well. So, that’s pretty much it, and, you know, feel free, if you guys want, we’ll build a custom campaign kit for you, and you can scan this QR code and get your own custom tailor that’s to your company, and we can have a conversation there, so…

Julia Nimchinski:
Amazing demo, thank you so much, Mike. And just a couple of questions from the community we received here. One is, where have customers seen the fastest pipeline acceleration?
Mike Lisch:
Yeah, I would say, you know, a lot of our customers right now are really looking at top of funnel, so awareness, education, and… it very much depends on what the strategy of the company is. So we’ve had some companies that are trying to do campaign acceleration and tie that with their sales teams and the efforts that they’re doing there, and then some trying to generate net new content and target different verticals that they haven’t touched before.
Julia Nimchinski:
And, one more question. How customizable are the sequences agents generate?
Mike Lisch:
Everything is customizable. So everything that you see here, you can edit absolutely everything in this. So we really give you a templatized structure So, if you think about ChatGPT and all the other LLMs, they kind of… it’s really hard to maintain control, and it goes off, and this is really what breeds that consistency across all of your assets. So, if you’re a CMO and you’re trying to think, how can I scale consistent messaging across my entire team and make sure everything’s doing this right, it allows you to do that customization within the guardrails of your brand and your messaging.
Julia Nimchinski:
Thank you so much again.
Mike Lisch:
Cool. And we are transitioning to our next demo. Awesome. Alright, thank you, everybody.