-
Julia Nimchinski: [ 00:00:07 ] ‘Welcome to AI practice sessions from hard, skilled exchange. We have an incredible lineup for you today of the most innovative prospecting methods and tech’
-
Julia Nimchinski: [ 00:00:18 ] All methods in tech leveraging AI from Lionhe ken the 1st session and we want to thank all of our sponsors before we get started. Attention, they said, common Room, Lindy, fullcast and cloud lead.
00:00:39.830 –> 00:00:47.709
Julia Nimchinski: All of the conversation today is going to be happening in our slack. You can join, just in the right down corner
00:00:47.810 –> 00:01:00.940
Julia Nimchinski: in our events, stream page and make sure you participate in conversation. Ask your questions. Lots of folks pre-submitted their questions, and we gotta make sure to address those.
00:01:01.950 –> 00:01:13.950
Julia Nimchinski: And we’re kicking off with with a session from, they said, the world, the world’s 1st ever AI integrated survey based prospecting solution.
00:01:15.150 –> 00:01:18.809
Julia Nimchinski: We have Leon Hicken with us, the CEO.
00:01:19.160 –> 00:01:27.499
Julia Nimchinski: And she’s gonna showcase her secret methodology for prospecting, using the tech welcome to the show, Liang.
00:01:28.270 –> 00:01:54.300
Lihong Hicken: Thank you, Julia. Yeah. Great good morning. Thank thank you for inviting me to the show. So a little bit about myself, I come from China, moved to us, started my career as a account executive, and then move my way up to Cro, then, owning my own company. So I I. When I was a CIO, I took a company from 0 revenue to exit in 4 years with 9 digit. -
Julia Nimchinski: [ 00:01:01 ] And we’re kicking off with with a session from, they said, the world, the world’s 1st ever AI integrated survey based prospecting solution.
00:01:15.150 –> 00:01:18.809
Julia Nimchinski: We have Leon Hicken with us, the CEO.
00:01:19.160 –> 00:01:27.499
Julia Nimchinski: And she’s gonna showcase her secret methodology for prospecting, using the tech welcome to the show, Liang.
00:01:28.270 –> 00:01:54.300
Lihong Hicken: Thank you, Julia. Yeah. Great good morning. Thank thank you for inviting me to the show. So a little bit about myself, I come from China, moved to us, started my career as a account executive, and then move my way up to Cro, then, owning my own company. So I I. When I was a CIO, I took a company from 0 revenue to exit in 4 years with 9 digit. -
Lihong Hicken: [ 00:01:54 ] So now I’m having my own company. So even though I have this long journey, I’m very familiar with the prospecting and this the world of sales job. So I’m gonna show you my way of doing it. I update, update my sales technique almost every 18 months to kind of stay fresh and competitive. So today, it’s actually showing you one of my newest invention, and I’m really excited to show everyone how this works.
00:02:21.300 –> 00:02:21.740
Julia Nimchinski: Amazing.
00:02:21.740 –> 00:02:27.740
Lihong Hicken: Cool. Yeah. So so we get into that right? Okay, so I’m gonna share my screen here.
00:02:28.140 –> 00:02:31.039
Lihong Hicken: Let me see, can you guys see my screen here.
00:02:33.490 –> 00:02:46.259
Lihong Hicken: cool. Okay? So today’s section is about AI survey for pipeline building. Before we do that. First, st let’s get the definition right? What is AI survey. So people -
Lihong Hicken: [ 00:02:46 ] : might a little bit confused about what’s AI survey. We might also use AI conversational survey. Let’s get it out of way. So if if you guys are in front of computer had to, they set the I/O and get to the pricing page and you’ll be able to see a survey there. I will. I will show you there, and just give you some example of what it looked like. So on the bottom, right there’s this out.
00:03:09.370 –> 00:03:23.640
Lihong Hicken: and there’s a survey. So I have previously done this. So saving people from doing it. So they asked me, How likely are you going to try this AI survey, and my answer is 3. So I was going to test it out.
00:03:23.640 –> 00:03:40.639
Lihong Hicken: and then it asked, Great can you share why you rated this. Right? I say, okay, so I’m basically, you know, chatting with it. And as you can see here. It’s like a real human conversation back and forth
00:03:40.640 –> 00:04:01.540
Lihong Hicken: with AI about things. So this is kind of the idea of AI survey. It’s like a chat bot who understand your target audience, your product. Your office solution is talking to the to the, to your prospects. So this is called AI Conversational Survey. We clear with that.
00:04:01.790 –> 00:04:04.389
Lihong Hicken: Julia. Do you think we can move on. Okay, cool.
00:04:04.750 –> 00:04:09.369
Lihong Hicken: Now. So why, now, people are thinking, okay. -
Lihong Hicken: [ 00:04:09 ] how can AI survey book meetings? Because everyone don’t care about survey here. Everyone care about booking more meetings or generate more sales pipeline here, and how is can you do it? And how can you do better than the traditional ones. So think about this.
00:04:24.970 –> 00:04:40.509
Lihong Hicken: I don’t know about your inbox, but my inbox is flooded with Co. Email says, quick question, Li Hong, do you have a, you know. Are you looking to hire software engineers? Blah, blah, our company specialize? Syz, let’s let’s jump on the call right?
00:04:40.960 –> 00:05:01.049
Lihong Hicken: And then linking same thing. Thank you for connection, Lee Hong. Our company provide Xyz and love with. Let’s jump on the call right? I’m sure you’re very familiar with that. And most of time when I see that I don’t even read. I just delete Archive move to Black Hole, you know, mark to other channel, because
00:05:01.290 –> 00:05:02.410
Lihong Hicken: the thing is
00:05:03.170 –> 00:05:11.969
Lihong Hicken: these prospects? The sales rep reach out to me. Doesn’t even know. Do I even have the need for it? Do I want a tool like this?
00:05:12.490 –> 00:05:19.239
Lihong Hicken: We don’t know right? So they don’t know. They just they just kind of spray. And pray, hoping this will work. Now
00:05:19.240 –> 00:05:42.569
Lihong Hicken: imagine this way. So if you are reaching out to people saying, Hey, we are doing a market research to understand how marketing leaders uses AI for feedback collections. Would you like to participate in this quick study, and we’ll send you the result afterwards, or you can post it on social media about this. So you can see here there’s a hook
00:05:42.660 –> 00:05:47.289
Lihong Hicken: so that you are offering them something you’re not like reaching out to say. Give me some time
00:05:47.590 –> 00:06:10.690
Lihong Hicken: you’re reaching out to say I’m going to provide you some industry knowledge that you can use to enhance your career. So you are starting with a gift. Then you’re getting out some value from that, and then I can. I can show today what I would do is I’ll show you, step by step, guide, how you can do this. This can apply to any industry. So you can say.
00:06:11.310 –> 00:06:32.540
Lihong Hicken: Create your own campaign. But I also think AI survey will generate more lead. And here’s a couple of reasons why it’s better number one is instant conversations. When you are emailing someone, the Sdr had to email back a email. And an hour later you got to respond back, and an hour later. It’s like taking forever. Imagine AI Sdr. That can
00:06:32.540 –> 00:06:42.390
Lihong Hicken: instantly have a conversation with your customers 24, 7 in 70 plus language that the is available. No, Scr can do that.
00:06:42.780 –> 00:07:00.488
Lihong Hicken: Okay, and it cannot capture a lot of people who don’t don’t want to talk to salespeople. I’m sure you. You meet a lot of people that you know. I just don’t want to talk to people. I don’t want to talk to salespeople. So the way is, you can actually qualify these people way early, real time in different languages. And
00:07:01.270 –> 00:07:09.269
Lihong Hicken: another benefit, I found is AI actually knows more about your product and service than any other. Sdr, so you might argue about this.
00:07:09.860 –> 00:07:10.990
Lihong Hicken: I I
00:07:11.320 –> 00:07:17.999
Lihong Hicken: once you try you, you will agree with me, and then we are actually working on automatic, follow up and to
00:07:18.040 –> 00:07:22.459
Lihong Hicken: and then deliver a maximized personalization in our roadmap coming up.
00:07:22.480 –> 00:07:41.909
Lihong Hicken: So now that you understand how AI survey is going to generate leads. We’re going to show you, step by step, guide on how to get it, and we’ll use the example on my preview. I tell everyone. If you want to follow along in the step-by-step guide you can go to, they said.
00:07:41.910 –> 00:08:02.858
Lihong Hicken: and sign up a free account. They said, it’s completely free, and if you’re working in one of those big companies, don’t worry. We have the most security you can ever imagine. So just go ahead, sign up because the security is high. If you have gmail, that will be easier to get through this. So -
Lihong Hicken: [ 00:08:03 ] Without further ado, let’s go back and talk about the 5 step guide of how we want to do it. And as a 5 step
00:08:12.590 –> 00:08:40.059
Lihong Hicken: anyone can do I will start with the end results. End result is, we wanted to create some kind of study to send to the customers. But in the process we also want to create some leads. So I imagine. So I’m going to use my friend’s account. His company is called Go to Market Academy, right? So so this is. This is the one they they sell AI classes, you know.
00:08:40.080 –> 00:09:08.180
Lihong Hicken: assumption. So I’m gonna use that. So if you have something like this, you can put on a note on your on your desktop as well like put. Do you know your your website? If you know good? What do you know your ideal customers? If you know who your ideal customers. That’s great. Some companies, most sales people would know if you don’t know too much about your company. Let’s say you are new to your company. There’s a tool here that you can actually use.
00:09:08.586 –> 00:09:10.129
Lihong Hicken: Oh, sorry about this.
00:09:12.470 –> 00:09:13.920
Lihong Hicken: The I/O,
00:09:14.210 –> 00:09:29.100
Lihong Hicken: okay. So on the bottom of this this page, you can enter your company’s URL and then you will actually scrape the information. So we can test out. Hsc, what’s Ssc’s website? Is that hard skilled exchange. Is that right?
00:09:30.170 –> 00:09:32.070
Julia Nimchinski: Yep, or it’s kill the exchange.
00:09:32.360 –> 00:09:37.200
Lihong Hicken: Okay, so I’m gonna copy that and paste in here.
00:09:37.390 –> 00:09:39.000
Lihong Hicken: So this is our.
00:09:39.670 –> 00:10:06.270
Lihong Hicken: So let let it run in the background. So when I do back to back meetings. I don’t have time to prepare for that. At least I need to know what they do, what their thing is, and and my CTO. Build this thing for me so best CTO award the world. So it’s free. It’s open to publics. If you are also in the back to bed meetings. You can do it. But anyway, let me show you example. Here, let’s go back to this. We’ll let it load. And so
00:10:06.600 –> 00:10:07.480
Lihong Hicken: K.
00:10:07.830 –> 00:10:22.020
Lihong Hicken: I’m gonna show you my friend Jonathan’s account. This is his. They said, go to Market AI Academy research. Okay? He has given me permission to use this account. And let’s go to the home.
00:10:22.070 –> 00:10:42.540
Lihong Hicken: The same technology. AI actually scrape the information. Understand what you do. So I look at this quickly. I can see. Oh, the target audience is, go to market professionals and utilizing AI to enhance their business process and strategy. So this is how I know. Icp, of course, if you’re selling your product and service every day, you will know
00:10:42.620 –> 00:10:51.660
Lihong Hicken: who your target audience is like. For example, some of my my friend who’s selling software engineering outsource software engineering tools. He will know
00:10:51.820 –> 00:11:01.700
Lihong Hicken: the target audience is Ctos Vp of engineering in companies under 50 to 200 employees, and maybe companies who
00:11:01.850 –> 00:11:07.270
Lihong Hicken: have outsource engineers will more like will buy more likely than companies who
00:11:07.460 –> 00:11:19.119
Lihong Hicken: doesn’t have any outsource engineer. So if the more information you know the better. But this is a basic you you got it. Okay? So step number one, we understand your Icp, we understand that. Okay.
00:11:19.450 –> 00:11:37.520
Lihong Hicken: if you’re ready, let’s move on to step number 2. Step number 2 is, figure out some hypothesis. What do you think your target audience care about? Because this is carrot you want to give them something they want. Right? So I’m just gonna give you some example in in the go to market academies case.
00:11:37.830 –> 00:11:43.480
Lihong Hicken: They, I think the the go to market. Leaders want to know what is the common use? Cases for that?
00:11:43.630 –> 00:12:10.030
Lihong Hicken: What is the barriers to adopt AI tools? And then what about the budget. And what about their AI tool proficiency? Because, you know, they are selling tools right? They want to know if they need education for these tools. Now, in order to spice it up a little bit later on, when you publish your white paper, you you might have this crazy cleanse like. Do you know that leaders have higher proficiency in AI than individual
00:12:10.250 –> 00:12:16.320
Lihong Hicken: contributors? Do you know the tool budget in small business and large businesses is
00:12:17.101 –> 00:12:31.059
Lihong Hicken: is huge difference where larger business have higher barrier to adopt AI than smaller business, right? So you can spice up information like this. Once you get that hypothesis.
00:12:31.260 –> 00:12:44.220
Lihong Hicken: then you go into the world of designing your survey questions. Okay, so information. So how do you design your survey question? I need to start with a prom.
00:12:44.590 –> 00:12:48.539
Lihong Hicken: Okay. By the way, Julia, am I moving too fast, or this is good.
00:12:49.020 –> 00:12:50.259
Julia Nimchinski: It’s perfect. Yeah.
00:12:50.540 –> 00:12:58.949
Lihong Hicken: Perfect. Okay, great. So once you don’t know this. So now now you want to enter this prompt, I want to create a market research survey for
00:12:59.100 –> 00:13:02.130
Lihong Hicken: go to market leaders, you know, if you have more
00:13:02.340 –> 00:13:07.450
Lihong Hicken: kind of Icp information, you can put it there. I want to understand.
00:13:07.950 –> 00:13:17.939
Lihong Hicken: Enter these Abcd things common use case for AI barrier to adopt AI tools, AI budget thing and person. Right? So this this is your meet.
00:13:18.060 –> 00:13:40.138
Lihong Hicken: Now, in order to spice that I want to understand, you know, like what I said is smaller business and larger business, I see. And and the leaders have difference in this, I need to collect demographic information. So collect a demographic information like employee number job title industry, no more than 8 questions. So let’s show it in this example.
00:13:40.670 –> 00:13:42.249
Lihong Hicken: oh, sorry about this.
00:13:44.252 –> 00:14:04.257
Lihong Hicken: Where? So there’s so many. Okay, here we go. So we go into this is step number 3. I’m gonna show you how you use this AI prompt to create that. So you go into. We have 3 different products. And I’m gonna show you the AI version of it. I do have a AI prospecting tool using the post method.
00:14:04.580 –> 00:14:14.640
Lihong Hicken: in another section I can share, but not today. Okay, using the survey. And then you just enter the prompt. It’s like, Hey, I want to. Let’s go copy, paste that thing.
00:14:20.570 –> 00:14:28.130
Lihong Hicken: copy paste and don’t see and pace.
00:14:29.210 –> 00:14:38.090
Lihong Hicken: Okay, 1 million for go to money. Understand? Okay, so I had to enter those common use case for AI
00:14:38.440 –> 00:14:44.000
Lihong Hicken: barrier to adopt AI tools.
00:14:44.170 –> 00:14:48.840
Lihong Hicken: AI trusted Terrace
00:14:49.610 –> 00:15:14.459
Lihong Hicken: shouldn’t see AI budget. Okay, so I understand these collect demographic information like this, no more than 8 questions. Okay, so this is, this is good. AI is pretty forgettable. So English is my 3rd language. It understands, so it will do it while the AI is thinking and creating survey questions for you. You can give a name like, you know. G
00:15:14.780 –> 00:15:19.779
Lihong Hicken: Gtn. Leader white Paper. Something like that. Okay?
00:15:20.140 –> 00:15:25.090
Lihong Hicken: AI, okay. So then you can see here.
00:15:25.240 –> 00:15:44.180
Lihong Hicken: then it it generates some questions for you. What is the most common use case for your AI organization? Right? This is open, ended question. Ai is inside, is turned on, which means AI will follow up dynamically based on the customer’s answer, and you will move on after one follow up.
00:15:44.270 –> 00:16:08.920
Lihong Hicken: Okay. Now, the second one is is this is a demographic one. What’s your current job title for anything that is demographic information like gender job title. We will turn off the AI insight because it’s silly to ask, why are you choosing female? Well, I’m female, whatever right silly. So any demographic we’re gonna go in and turn off the AI insight. This is demographic. -
Lihong Hicken: [ 00:16:08 ]
-
Lihong Hicken: [ 00:22:00 ] How many employees work on your in in same thing? You’re gonna turn that off.
00:16:15.040 –> 00:16:15.870
Lihong Hicken: Okay.
00:16:16.280 –> 00:16:25.970
Lihong Hicken: what budget? Okay, budget, this is interesting. And then maybe this is too high. I can actually improve the question. With AI asking it to
00:16:26.120 –> 00:16:27.890
Lihong Hicken: keep changing until
00:16:30.480 –> 00:16:56.549
Lihong Hicken: Until I hit hit one that I really like, and then go from there. So you know, you just keep keep improving the questions. Okay? So okay, so you can do that, and then you’ll follow up with more information. And what’s the same thing? So this is, this is quite easy. Just anything that is a nugget. Is that okay. So now you have a a very good study on that. But the key is
00:16:56.710 –> 00:17:02.990
Lihong Hicken: you wanted to gather some contact information you wanted to do
00:17:03.485 –> 00:17:07.720
Lihong Hicken: thing. So here’s here’s a couple of things I will add.
00:17:07.950 –> 00:17:17.329
Lihong Hicken: Okay, so I’ll add a question, and then I’ll ask them, would you like to receive a copy
00:17:17.480 –> 00:17:24.730
Lihong Hicken: of this survey. White paper research.
00:17:24.990 –> 00:17:33.009
Lihong Hicken: white paper. Okay, so, and I will make it like a notable choice question and yes or no.
00:17:36.120 –> 00:17:36.960
Lihong Hicken: Okay.
00:17:37.180 –> 00:18:01.629
Lihong Hicken: so super easy. And I’m gonna turn off the AI, because if they want that, they give me the permission to reach out to them. Okay, so I’m gonna continue, there’s a couple of setting I want. I want them to redirect to my homepage to do a little bit, continue setting. So I’m gonna go to the home page, copy this company? URL, okay, and then paste it in here.
00:18:01.790 –> 00:18:13.280
Lihong Hicken: Right? Do I want email address? Oh, yeah, of course, when do we want to collect email address? You can choose the 1st one on the last question. Okay? So then you will continue. You’re done.
00:18:13.450 –> 00:18:18.427
Lihong Hicken: This is how a AI service create. Anyone can do it.
00:18:19.080 –> 00:18:45.370
Lihong Hicken: So and then you can say, send it out through different method, like through email tools. A lot of the use Hotspot salesforce setup automation in here which will look pretty in the email. Of course, you can also use QR code or or link or the website. One, right? So like, for example. Let me show you example of my friends website, what should the deck
00:18:45.440 –> 00:18:54.060
Lihong Hicken: now this website? They sell software success. Think at the bottom of it, they do have a survey. Here we go.
00:18:54.210 –> 00:18:58.629
Lihong Hicken: Do you believe I’ll just solve a critical problem for you. So you can actually chat with it.
00:18:58.760 –> 00:19:01.805
Lihong Hicken: Right? You you can put it on the website. But
00:19:02.400 –> 00:19:07.400
Lihong Hicken: again, Julia, am I moving too fast on this kind of equation, or this is good.
00:19:07.570 –> 00:19:11.040
Julia Nimchinski: Now all’s perfect. People are loving the presentation. So let’s go on.
00:19:11.040 –> 00:19:36.190
Lihong Hicken: Okay, cool. Let me show you this one that we launched last, maybe Wednesday. We already collect 120 responses. And let’s see, let’s see the uncover this. So you can see here we already uncovered 29 sales opportunities, 9 risk. And there’s 2 that he hasn’t read about it yet it’s coming in.
00:19:36.790 –> 00:19:42.180
Lihong Hicken: a total of 120 responses for less than
00:19:42.800 –> 00:19:56.069
Lihong Hicken: it’s about a week, and average conversation depth is almost 24 means you are back and forth with the AI Sdr for about 2024 times. Imagine how much information you can collect
00:19:56.240 –> 00:19:58.180
Lihong Hicken: doing this process. Okay.
00:19:58.480 –> 00:20:05.180
Lihong Hicken: so let let me show you this. I see here. Can I show you?
00:20:05.590 –> 00:20:11.659
Lihong Hicken: Let me show you how this works. So the detail I I thought, this is pretty brilliant. So I wanna
00:20:11.920 –> 00:20:21.350
Lihong Hicken: use a real case example to see why he does this. So he put it, would you like to receive a copy of go to Market AI report after completing the survey.
00:20:21.580 –> 00:20:48.699
Lihong Hicken: and then he put the collecting in the beginning. Reason why is, when your survey is very long, people might abandon at the very end. You might not get it, so he do it, and he’s a linking influencer, so he can do that right. He can ask that. And then a lot of people would do that. So all this is normal like, go to market function. Describe your teeth. I want to show you one thing that’s really brilliant? He asked.
00:20:48.920 –> 00:20:59.410
Lihong Hicken: what aspect of the AI education are you and your team most interested in? Right? This is basically asking buying intent
00:20:59.750 –> 00:21:21.709
Lihong Hicken: once it it. Once the people answer that you can actually follow up. Say, hey, it looked like you care about. You know, AI prospecting tool. We have a class we partner with. Sse, would you like to participate? Right? You can. You can see something like that. So this is his survey responses. Anyway. So creating the survey.
00:21:21.730 –> 00:21:37.859
Lihong Hicken: it’s down here. You can actually use, you know. I’ll share this slide deck and just copy paste. You can do that. Now, once you have this survey, how do you gather the responses? And there’s a lot of ways to do it. Distribution channel here.
00:21:38.000 –> 00:22:00.240
Lihong Hicken: Well, do you have a newsletter. If you have embedded at the end of the newsletter, we’ll send out as a newsletter, saying we’re gathering the survey to understand the industry, we’ll send you the result when it’s out. Do you have a podcast. So like Jonathan from go to market academy? He has a podcast. So he just mentioned it on the podcast and immediately got -
Lihong Hicken: [ 00:27:01 ] 100 plus responses. Okay? Well, if you don’t have those, you’re not inference. So that’s okay. I don’t have that, too. Okay, do you have a website?
00:22:08.590 –> 00:22:18.279
Lihong Hicken: Okay, even better, if you have a pricing page. So I can show you for Lisa. It’s funny. We actually are completely free. So people
00:22:18.290 –> 00:22:43.124
Lihong Hicken: people don’t need to pay us any money to use it. But why do you use a pricing pages free? Because I’m trying to gather feedback because nobody knows how to price. AI right now. So I actually collect about 300 responses to understand people’s objection on the pricing, and that like, for example, I learned a lot of people are afraid of AI. They won’t tell you, but they will tell the AI. They’re afraid of AI. They hate AI, right? So
00:22:43.590 –> 00:22:57.929
Lihong Hicken: so that’s that’s that’s like, okay, so you probably have that do you host out events or gift cards or or like. Do you have a company T-shirt? You could have a a QR code on your T-shirt and give it out right?
00:22:58.110 –> 00:23:21.849
Lihong Hicken: Share. That depends on how you want to go with social media linking Facebook, do that. So Johnson uses his podcast inference. He also uses the social media linking. And those are the only 2 things he did. And he got. You can see 100 plus responses within a week. Okay, I didn’t have a lot of that. So I do the co outreach in email.
00:23:22.272 –> 00:23:31.989
Lihong Hicken: and then I’m I’m getting about 3 to 4 responses a day. That these are the ones that’s already pre-qualified like
00:23:32.000 –> 00:23:33.516
Lihong Hicken: it’s not. It’s not like
00:23:33.880 –> 00:23:41.989
Lihong Hicken: so one of the one of the problem. When when I was doing the the this method is that because I’m a CEO,
00:23:42.090 –> 00:23:44.500
Lihong Hicken: a lot of people wanted to talk to me.
00:23:44.560 –> 00:24:10.770
Lihong Hicken: and I have too much meetings. I was like. I don’t want to talk to people who hate AI. They were like, oh, we are, we are, you know, human 1st means they don’t care about AI, right. I don’t want to talk to those people. Well, some people say, Oh, we prefer face to face interaction. I don’t want to do survey. I don’t want to talk to those people, too. Right? So those are the. When I do this, I’m getting 2 or 3 pre-qualified people who are really interested in talking to me. Okay, now, let’s talk about
00:24:11.090 –> 00:24:35.589
Lihong Hicken: how to use the survey results. Okay. 1st of all, you want to follow up with the people who are interested winning hours immediately strike when the when the iron is hot. Let me show you some examples here. So let’s go back to the inside here. Oh, he has this one. So we go into this academy. You can see here what you’re looking for is you’re looking for the the dollar sign and the follow up button. So, for example.
00:24:35.630 –> 00:25:03.359
Lihong Hicken: this one, he has already provided a phone number email address. He wanted to send training resources for John. And then once you you can, you know, write an email and say, Hey, John, I saw you have a conversation with a survey. I’m gonna copy this link and say, Here’s the here’s your survey response, you know, and to refresh your memory. And I would like to jump on a call to do that. Okay. Once you’re done, you click the checkup on the follow up and you’re done. You move on right?
00:25:03.360 –> 00:25:10.150
Lihong Hicken: So there’s a lot of this that need to be done. Okay, that’s step number one. Okay, and step number 2 is.
00:25:10.750 –> 00:25:13.770
Lihong Hicken: publish the white paper about your learning.
00:25:13.860 –> 00:25:30.620
Lihong Hicken: And this can be actually done by AI, because you go. Once you’re done, you go to the reporting. AI will generate summaries, you dumping in the chat. Gdp, give it some prom you created that okay. If you want to be even more amazing, you can also use the content you just created and create a podcast
00:25:30.630 –> 00:25:52.079
Lihong Hicken: like for people, like me. I can’t speak English fluently. So I can create AI podcast that performs amazing. If you’re interested tomorrow morning, I’ll post on my Linkedin, show you an example of AI podcast that created by by AI, okay? Lastly, use customers is that word to improve your pitch. So
00:25:52.290 –> 00:25:57.170
Lihong Hicken: because English is my 3rd language, it actually worked to my advantage
00:25:57.170 –> 00:26:23.980
Lihong Hicken: because I had to learn all the vocabulary from the customers. And so, if you look at all the survey the conversations it will surface some of the wording to use to describe their problem. Your product, your objection handling, just use their words, because one time I was presenting my solution, my last company to 300 engineers in the in the space after the presentation, the CTO. Told me, Hey, Lee, hon, this is amazing. Please tell your sales, Guy. We’re ready to talk.
00:26:24.600 –> 00:26:29.709
Lihong Hicken: I was like I am the sales, guy, but but he kind of tweeted me as like
00:26:30.025 –> 00:26:55.620
Lihong Hicken: engineering leaders like them. But I don’t write a single line of code. I just talk like engineer leader. Right? So this is the power of matching the exact word the customer have. Okay? So the lastly is, understand the negative signals. So you can see here each of the survey that we do will come with some negative signals. You can see this one has a 9. This is a bunch of this one. Understand what that negative signal is.
00:26:55.620 –> 00:27:01.740
Lihong Hicken: And you know. Sometimes you say, why do people not buying? Why? Why are they buying? Why not buy? Okay?
00:27:01.740 –> 00:27:28.899
Lihong Hicken: Is it because you don’t solve a critical problem for them. Is it because your product is not good? Is it because the people? The process is not good or your price is too high? So you can actually figure out what to do using that. But anyway, our tongue is coming up to the end. I’ll share this slide deck if anyone’s interested. And lastly, I would like to hear your feedback about this today’s session, and if if you want to hear more.
00:27:28.900 –> 00:27:50.420
Lihong Hicken: you know I have 2 or 3 that I’m doing a B testing on secret that’s really good. So I put the QR code here because you can scan on your phone. And if you are people like me very lazy. You don’t need to type with AI survey. You just use the microphone and talk to the survey, and that will probably be even faster. So that’s it, concluded Day. Thank you very much.
00:27:50.880 –> 00:27:56.840
Julia Nimchinski: Thanks so much, Leon. We have an amazing feedback in the community, and people are already asking for this link.
00:27:57.490 –> 00:28:05.030
Julia Nimchinski: So if it’s not too much of a trouble. Please send it over in the chat here, and we’ll make sure to share it in our slack.
00:28:05.030 –> 00:28:09.400
Lihong Hicken: That’s right. That’s right. I will. I will share it right now, how about this?
00:28:09.650 –> 00:28:12.980
Lihong Hicken: Okay, do you want this presentation, this slide.
00:28:12.980 –> 00:28:18.250
Julia Nimchinski: Yeah, yeah, that would be amazing. We’ll email all of our community members.
00:28:18.650 –> 00:28:21.050
Lihong Hicken: Okay, Hugo. Hugo got it.
00:28:21.440 –> 00:28:25.140
Julia Nimchinski: Anise. We are about to transition to attention.
00:28:26.330 –> 00:28:26.960
Anis Bennaceur: Amazing.
00:28:26.960 –> 00:28:39.460
Julia Nimchinski: Before we do that one last question, Leon, we received a bunch of questions, but the one that seems to come up again and again, is, what’s the difference between your solution and type? Form.
00:28:40.200 –> 00:28:48.284
Lihong Hicken: Oh, yes. So most survey companies plan that. They have a like an AI solution. So
00:28:48.970 –> 00:29:05.739
Lihong Hicken: number one, the each of the the AI bot is trained by your company, so it’s not like a generic chat. Gtp. Jumping in, and then to do that. So let let me give you example, like, if if I do a survey with them, we can ask. Oh, tell me a little bit about your
00:29:05.790 –> 00:29:30.990
Lihong Hicken: your service. It will actually tell, because the AI knows about what you do, what your Icp, what your product, what you’re offering. So this is very specific and tailored experience. And I mean typhoon copied us so I don’t know how much they copied. I know Surveymonkey is also trying to copy us. They are in our wait list all the time. Every day I had to go in and click them out right? So
00:29:31.390 –> 00:29:50.449
Lihong Hicken: so try try it. You’ll see like it’s it is it is easy to create surveys using the AI, which is not that valuable honestly, because that’s what type form copied and the conversation element can surface a lot of information that you couldn’t so yeah.
00:29:52.570 –> 00:30:04.220
Julia Nimchinski: Amazing. Lehon. Thanks so much for participating in this, so excited to test the sad and expect us to use your time for your
00:30:04.901 –> 00:30:07.109
Julia Nimchinski: survey from our community.
- Introduction and Welcome
- Thanks to Sponsors and Organizational Details
- Start of the Presentation by Lihong Hicken
- Introduction of Lihong Hicken and Her Experience
- What is an AI Survey?
- How Does an AI Survey Help Attract Clients?
- Five-Step Process of Creating an AI Survey
- Using Survey Results
- Methods of Distributing Surveys
- Conclusion and Answers to Questions