AI Summit

Agent-to-Agent GTM

Your next customer may not be human

June 23–25, 9:00 am PT • Virtual

Register free
Event Overview

Human-First GTM Is Breaking

Human-first GTM is colliding with a machine-native market. The next generation of buyers will not discover products through ads, trust brands through design, or move through traditional funnels. Agent-Native GTM is the new operating system for a world where agents become the buyer, the seller, and the decision maker.
Hear from
the Pioneers

Hear from the CXOs, GTM leaders, VCs, and analysts shaping agent-native markets, where autonomous buyers, sellers, and agents become active participants in GTM.

Explore Agent-to-Agent
Strategies

See how GTM systems are being rebuilt for autonomous execution, machine-readable trust, protocol-native discovery, and agent-to-agent transactions.

Operationalize
Agent-Native GTM

Engage directly with operators designing the next generation of agent-native funnels, customer journeys, orchestration layers, and machine-facing distribution systems.

Hear from
the Pioneers

Hear from the CXOs, GTM leaders, VCs, and analysts shaping agent-native markets, where autonomous buyers, sellers, and agents become active participants in GTM.

Explore Agent-to-Agent
Strategies

See how GTM systems are being rebuilt for autonomous execution, machine-readable trust, protocol-native discovery, and agent-to-agent transactions.

Operationalize
Agent-Native GTM

Engage directly with operators designing the next generation of agent-native funnels, customer journeys, orchestration layers, and machine-facing distribution systems.

Summit Preview
See you in
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Attend free

Opening Keynote

Head of Global Innovation, ServiceNow, 9x Best-Selling Author, Ex Salesforce Exec, Google Advisor

Brian Solis
See the lineup

Speakers

Join top CXOs, GTM leaders, VCs, and analysts from leading AI organizations as we explore the emerging paradigm of Agent-Native GTM.

Co-Founder, Stage 2 Capital,
Senior Lecturer, Harvard Business School

Mark Roberge

Chief Strategy and Research Officer, The Futurum Group

Tiffani Bova

GTM, ElevenLabs, Partner, Baobab Ventures

Carles Reina

Head of AI Research & Standards, Trust & Safety, Principal Evangelist, Editor, Google

Reena Jana

Managing Director,
Insight Partners

Praveen Akkiraju

CEO & Founder,
1mind

Amanda Kahlow

MarTech Entrepreneur, Co-Founder, Marketo, Engagio, B2B CMO Project

Jon Miller

CRO,
ZoomInfo

James Roth

Co-Founder & Chief Growth
Officer, Meerkat

Mary Shea

CRO,
SAP

Mark Niemiec

Chief Strategy Officer,
Sandler

Seth Marrs

CRO,
Vercel

Nick Bogaty

Analyst & Advisor,
chiefmartec

Scott Brinker

CMO,
SPS Commerce

Maria Pergolino

Co-Founder & CEO,
Paid

Manny Medina

Head of Product Marketing,
Zoom

Leo Boulton

Co-Founder and CRO,
StoryPath.ai

Doug Landis

CRO,
Gainsight

Marilee Bear

Operating Partner,
Gradient

Kyle Duffy

CMO,
Vivun

Jarod Greene

CEO & Co-Founder,
Brevian

Vinay Wagh

Founder & CEO,
Amoeba AI

Tooba Durraze

CEO & Co-Founder,
Aligned

Gal Aga

Founder & CEO,
RevSure AI

Deepinder Singh Dhingra

CMO,
6sense

Kelly Hopping

CTO,
Gainsight

Prem Parameswaran

CSO,
LeanData

Brian Birkett

CMO,
NetApp

Gabie Boko

CEO & Co-Founder,
Landbase

Daniel Saks

CEO Coach, Categorynauts, Founding CEO, Influitive & Eloqua

Mark Organ

CEO & Co-Founder,
Swan AI

Amos Bar-Joseph

Founder and Managing Director,
Salacia Go-To-Market Advisory

Allison Snow

Facilitator, Force Management, Ex- CMO, IBM, Managing Director, B2B Tracks and MBA Professor, UGA

Russell Scherwin

CEO, Co-Founder,
The Hog

Hudson Liao

GTM,
1mind

Katie Nocerino

CBO,
Zensai

Robin Daniels

Head of Revenue, Variabl, Ex-Chief Evangelist, Xactly Corp

Erik Charles

Partner, CEO Coaching International, 3X CEO, Board Member and Advisor

Randy Wootton

Principal Solutions Consultant, Gainsight

Tara
Blumer (Boyette)

VP Marketing,
Sequel.io

Kathleen Booth

Co-Founder & CEO, G2,
6x SaaS Entrepreneur

Godard Abel
What to Expect

Agenda

Join executive roundtables and fireside chats exploring the operating models, architectures, and strategies shaping Agent-Native GTM.
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09:00 am PT
Opening Keynote
The Rise of Machine-Native Markets

Every product on the internet was built for a human with eyes, a cursor, and a credit card. Agents have none of those things. As AI agents increasingly participate in discovery, evaluation, procurement, customer engagement, and execution, the foundations of B2B buying and selling begin to change. Discovery shifts from advertising to protocols. Trust becomes machine-readable. Products evolve from human interfaces to agent-native systems. Drawing on decades of research as a 9x bestselling author, digital futurist, and Head of Global Innovation at ServiceNow, Brian Solis explores how leaders redesign products, business models, customer experiences, and go-to-market strategies for a world where agents become active participants in the market itself.
Speaker
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Head of Global Innovation, ServiceNow, 9x Best-Selling Author, Ex Salesforce Exec, Google Advisor
Brian
Solis
We are finalizing our lineup of speakers.
Stay tuned for an all star cast.
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09:30 am PT
Fireside Chat
The Rise of AI-Mediated B2B Buying and the Future of Marketing Automation

B2B buying is entering a new phase. As AI agents increasingly research vendors, evaluate solutions, compare alternatives, and influence recommendations alongside human stakeholders, marketers must communicate with both human buyers and machine participants. How AI systems understand, describe, and recommend a company may become a strategic determinant of visibility, preference, and pipeline creation. Join Kelly Hopping, CMO of 6sense and former CMO of Demandbase, and Jon Miller, Marketo co-founder, AI marketing automation pioneer, and one of the architects of modern B2B revenue marketing, to explore how demand generation, marketing automation, product marketing, and buyer engagement evolve in AI-mediated markets.
Speaker
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MarTech Entrepreneur, Co-Founder, Marketo, Engagio, B2B CMO Project
Jon
Miller
Moderated by
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CMO, 6sense
Kelly
Hopping
We are finalizing our lineup of speakers.
Stay tuned for an all star cast.
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10:00 am PT
CEO Roundtable
Organizational Design for the AI-Native Era

As AI reshapes coordination and execution, enterprises are rethinking the org chart itself. Companies like Block are replacing management layers with AI-native organizational models built around builders and operators (ICs), directly responsible individuals (DRIs), and player-coaches. At the center sits a company-wide world model: an intelligence layer replacing information routing with shared context, visibility, and machine-assisted coordination. This roundtable explores how CEOs redesign structure, leadership, and execution for AI-native operating systems optimized around speed and adaptability.
We are finalizing our lineup of speakers.
Stay tuned for an all star cast.
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11:00 am PT
Fireside Chat
Value & Context Engineering: The OS for Human-and-Agent GTM

As AI becomes embedded across marketing, sales, and customer engagement, organizations face a new challenge: delivering the right context to the right human or agent at the right moment. Drawing on the State of Martech 2026 report, this session explores two emerging disciplines: value engineering, identifying where customer needs and business objectives create the greatest value, and context engineering, making that value actionable across people, systems, and AI agents. Join Scott Brinker, Martech Analyst & Advisor, former VP Platform Ecosystem at HubSpot, and the “Godfather of Martech” according to AdAge, in conversation with Randy Wootton, Partner at CEO Coaching International, 3x CEO, board member, and advisor, to discuss how GTM organizations evolve as humans and agents increasingly work, decide, and interact together.
Speaker
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Analyst & Advisor, chiefmartec
Scott
Brinker
Moderated by
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Partner, CEO Coaching International, 3X CEO, Board Member and Advisor
Randy
Wootton
We are finalizing our lineup of speakers.
Stay tuned for an all star cast.
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11:30 am PT
Fireside Chat
The Standards Behind Agent-to-Agent Markets

As agents increasingly participate in discovery, evaluation, procurement, and transactions, organizations face a new challenge: building trusted systems for markets where humans and AI agents interact side by side. How should agents identify themselves? What information should be shared, verified, or disclosed? Which standards, governance frameworks, and trust mechanisms will shape machine-native markets? Join Reena Jana, Head of AI Research & Standards for Trust & Safety at Google, in conversation with Allison Snow, Principal Consultant at Salacia Go-To-Market Advisory, to explore the emerging standards, best practices, and operating models that will guide the next generation of agent-to-agent commerce, customer engagement, and go-to-market execution.
Speaker
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Head of AI Research & Standards, Trust & Safety, Principal Evangelist, Editor, Google
Reena
Jana
Moderated by
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Founder and Managing Director, Salacia Go-To-Market Advisory
Allison
Snow
We are finalizing our lineup of speakers.
Stay tuned for an all star cast.
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12:00 pm PT
CRO Roundtable
Agent-Native Funnels and the Rewiring of Revenue Architecture

Agent-native funnels are reshaping how revenue moves through the enterprise. Traditional GTM systems relied on forms, meetings, demos, qualification stages, handoffs, and follow-ups. Autonomous agents compress those workflows into continuous, always-on customer journeys where research, evaluation, qualification, procurement, and orchestration increasingly happen in parallel. As portions of the traditional funnel disappear, CROs must redesign revenue architecture around machine-assisted selling, autonomous buying behavior, and higher-intent human interactions across pipeline management, forecasting, routing, and conversion. As AI absorbs more transactional workflow, the remaining human engagements become disproportionately valuable, placing greater pressure on revenue teams to maximize every customer interaction.
Speakers
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CRO, ZoomInfo
James
Roth
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CSO, LeanData
Brian
Birkett
Moderated by
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Chief Strategy Officer, Sandler
Seth
Marrs
We are finalizing our lineup of speakers.
Stay tuned for an all star cast.
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09:00 am PT
Fireside Chat
Beyond SeatMaxxing: The Economics of the Agent Era

SaaS is dead. More specifically, the seat-based era of SaaS. AI agents are forcing a rethink of one of software’s most successful business models. As agents perform work, generate outcomes, and continuously expand their capabilities, the connection between seats, value creation, and revenue begins to change. How should software be priced when agents, not humans, increasingly create the value? Join Manny Medina, founder of Outreach and Paid.ai, for a discussion on the transition from seat-based SaaS to consumption, credit-based, and outcome-driven monetization
We are finalizing our lineup of speakers.
Stay tuned for an all star cast.
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09:30 am PT
Fireside Chat
From Vision to Value:
Advancing AI across the world’s most complex enterprises

Large enterprises face unique challenges when deploying AI across complex systems, fragmented data, and global operations. Join Mark Niemiec, CRO of SAP Customer Experience, in conversation with Seth Marrs, Chief Strategy Officer at Sandler, to explore how leading organizations are embedding AI into business processes, connecting enterprise data, enabling AI assistants, and building flexible architectures that support both human and machine interaction.
Speaker
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CRO, SAP
Mark
Niemiec
Moderated by
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Chief Strategy Officer, Sandler
Seth
Marrs
We are finalizing our lineup of speakers.
Stay tuned for an all star cast.
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10:00 am PT
Fireside Chat
When Everyone Can Ship

Coding agents are changing who builds software. CEOs, CROs, product leaders, and operators are increasingly moving from ideas to production without waiting on traditional development cycles. As agents compress the distance between concept, code, deployment, and customer value, software companies face a new challenge: adapting product, infrastructure, and go-to-market systems to a world where innovation moves at agent speed. Join Nick Bogaty, CRO of Vercel and former CRO of AppDynamics and Instabug, in conversation with Robin Daniels, Chief Business Officer at Zensai, for a discussion on AI-native products, developer platforms, and the future of building and scaling software in the age of agents.
Speaker
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CRO, Vercel
Nick
Bogaty
Moderated by
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CBO, Zensai
Robin
Daniels
We are finalizing our lineup of speakers.
Stay tuned for an all star cast.
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10:30 am PT
Fireside Chat
The Science of Scaling in Agent-Native Markets

The Science of Scaling framework is built around three milestones: Product-Market Fit, Go-to-Market Fit, and Growth & Moat. At its foundation sits a core principle: retention is the clearest indicator of customer value. As AI agents increasingly participate in research, evaluation, purchasing decisions, and execution, leaders face a new challenge: applying these principles in markets where portions of the buyer journey become machine-mediated. Do the signals that predict retention, scale, and competitive advantage change when agents become participants in the buying process? Join Mark Roberge, Co-Founder of Stage 2 Capital, Senior Lecturer at Harvard Business School, former founding CRO of HubSpot, and author of The Science of Scaling, for a discussion on scaling in agent-native markets.
Speaker
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Co-Founder, Stage 2 Capital, Senior Lecturer, Harvard Business School
Mark
Roberge
We are finalizing our lineup of speakers.
Stay tuned for an all star cast.
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11:00 am PT
Fireside Chat
Agents at Work

AI agents are rapidly moving from experimentation into production enterprise workflows. From software development and business operations to analytics, research, and decision support, agents are increasingly becoming a new layer of enterprise execution. Which functions change first? Where is measurable value emerging today? And how does enterprise software evolve as agents become active participants in how work gets done? Join Praveen Akkiraju, Managing Director at Insight Partners, former CEO of Viptela and VCE, and investor in Anthropic, CrewAI, Workato, and other leading AI companies, in conversation with Doug Landis, Co-Founder and CRO of StoryPath (former Emergence Capital), for a discussion on the growing role of agents across coding, operations, and analysis.
Speaker
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Managing Director, Insight Partners
Praveen
Akkiraju
Moderated by
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Co-Founder and CRO, StoryPath.ai
Doug
Landis
We are finalizing our lineup of speakers.
Stay tuned for an all star cast.
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11:30 am PT
CXO Roundtable
The Seller’s Edge: What Stays Human in an Agentic GTM World

Description: Join Seth Marrs, Chief Strategy Officer at Sandler, and Mary Shea, Co-Founder and CGO at Meerkat, for a fireside chat on how combining sales training with AI through Sandler’s Performance Ecosystem helps organizations scale what machines can’t replicate, a sellers ability to leverage human judgment, trust, and skill to drive enterprise growth.
Speaker
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Chief Strategy Officer, Sandler
Seth
Marrs
Moderated by
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Co-Founder & Chief Growth Officer, Meerkat
Mary
Shea
We are finalizing our lineup of speakers.
Stay tuned for an all star cast.
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12:00 pm PT
CEO Roundtable
Agent-to-Agent GTM and Machine-Native Markets

Human-first GTM is colliding with machine-native markets. Agents increasingly discover vendors, evaluate products, coordinate buying workflows, negotiate transactions, and transact with other agents, while enterprise buying remains human-accountable for high-stakes decisions. Emerging trust protocols, machine-readable reputation systems, and verification layers may increasingly mediate B2B interactions. This roundtable explores how leaders redesign pricing, procurement, retention, expansion, and buyer engagement for markets moving toward agent-to-agent transactions.
Speakers
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CEO & Founder, 1mind
Amanda
Kahlow
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CTO, Gainsight
Prem
Parameswaran
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Founder & CEO, Amoeba AI
Tooba
Durraze
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CEO, Co-Founder, The Hog
Hudson
Liao
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Founder & CEO, RevSure AI
Deepinder
Singh Dhingra
Moderated by
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CEO Coach, Categorynauts, Founding CEO, Influitive & Eloqua
Mark
Organ
We are finalizing our lineup of speakers.
Stay tuned for an all star cast.
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01:00 pm PT
CEO Roundtable
Agentic GTM Methodology: From Experimentation to Operating Discipline

AI adoption across sales, marketing, and operations has accelerated, yet most enterprises remain trapped in fragmented experimentation: disconnected copilots, isolated workflows, and localized productivity gains without operational redesign. As AI expands execution capacity and compresses feedback loops, the constraint shifts from tooling to methodology: governance, orchestration, quality standards, and decision systems. This roundtable explores how CEOs transition from experimentation to AI-native operating discipline through integrated workflows, agentic systems, measurement frameworks, and continuous execution loops.
Speakers
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CEO & Co-Founder, Aligned
Gal
Aga
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CEO & Co-Founder, Brevian
Vinay
Wagh
Moderated by
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Head of Revenue, Variabl, Ex-Chief Evangelist, Xactly Corp
Erik
Charles
We are finalizing our lineup of speakers.
Stay tuned for an all star cast.
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09:00 am PT
Fireside Chat
The Dark Funnel:
When AI Mediates the Buyer Journey

The buyer journey is entering a new phase. As AI increasingly participates in research, evaluation, shortlisting, vendor comparison, and recommendation, organizations are losing visibility into the earliest and most influential stages of decision-making. Buyers are still in the funnel. The funnel has simply gone dark. How should leaders adapt when AI systems increasingly determine who gets discovered, considered, and selected? Join Tiffani Bova, Chief Strategy and Research Officer at Futurum, former Distinguished Analyst and Research Fellow at Gartner, and former Global Growth Evangelist at Salesforce, in conversation with Russell Scherwin, Facilitator at Force Management, former CMO at IBM, Managing Director of B2B Tracks, and MBA Professor at the University of Georgia, for a discussion on AI-mediated buying, agent-ready demand generation, and the future of growth in machine-native markets.
Speaker
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Chief Strategy and Research Officer, The Futurum Group
Tiffani
Bova
Moderated by
image
Facilitator, Force Management, Ex- CMO, IBM, Managing Director, B2B Tracks and MBA Professor, UGA
Russell
Scherwin
We are finalizing our lineup of speakers.
Stay tuned for an all star cast.
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9:30 am PT
Fireside Chat
Inside the ElevenLabs GTM Playbook

ElevenLabs has become one of the fastest-growing AI companies in the world, scaling from an early-stage startup to a global business spanning Europe, North America, India, Japan, Korea, and LATAM. Join Carles Reina, VP Revenue and first investor at ElevenLabs, the company’s fourth employee and first GTM hire, in conversation with Russell Scherwin, Facilitator at Force Management, former CMO at IBM, Managing Director of B2B Tracks, and MBA Professor at the University of Georgia, for a discussion on the GTM motion behind ElevenLabs’ growth, lessons from scaling AI-native companies, and how AI is reshaping modern go-to-market.
Speaker
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GTM, ElevenLabs, Partner, Baobab Ventures
Carles
Reina
Moderated by
image
Facilitator, Force Management, Ex- CMO, IBM, Managing Director, B2B Tracks and MBA Professor, UGA
Russell
Scherwin
We are finalizing our lineup of speakers.
Stay tuned for an all star cast.
image
10:00 am PT
CMO Roundtable
Agent-Native Distribution and the Collapse of Traditional Channels

SEO, paid acquisition, app stores, and funnel-centric growth were built for human discovery. That assumption is breaking. As autonomous agents increasingly mediate discovery, recommendation, and purchasing decisions, traditional channels face rising CAC, collapsing differentiation, diminishing clickthroughs, and algorithmic saturation. In their place emerges a distribution layer built around context, machine-readable trust, protocol-native discovery, personalization, and agentic recommendation systems. This roundtable explores how CMOs redesign distribution, positioning, and demand generation for AI-native markets.
Speakers
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Head of Product Marketing, Zoom
Leo
Boulton
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CMO, Vivun
Jarod
Greene
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CMO, NetApp
Gabie
Boko
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VP Marketing, Sequel.io
Kathleen
Booth
We are finalizing our lineup of speakers.
Stay tuned for an all star cast.
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11:30 am PT
Fireside Chat
When Agents Become the Buyer

B2B software buying is moving from search to answers, and from answers to agents. As buyers increasingly rely on AI for discovery, evaluation, vendor comparison, and purchasing decisions, trust, intent, and reputation must become machine-readable. Join Godard Abel, Co-Founder and CEO of G2, serial entrepreneur behind BigMachines and Steelbrick, for a discussion on AEO, buyer intent, agent evaluations, and the future of software buying as agents increasingly discover, recommend, negotiate, and transact on behalf of humans.
We are finalizing our lineup of speakers.
Stay tuned for an all star cast.
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12:00 pm PT
VC Roundtable
The Investment Thesis Behind Agent-Native GTM

AI is reshaping the economics of software, distribution, and enterprise workflows simultaneously. As agents increasingly mediate discovery, execution, procurement, and customer interaction, investors face a new question: where does value accrue in agent-native markets? This roundtable explores the emerging investment thesis behind Agent-Native GTM, including proactive agents, orchestration layers, autonomous distribution, machine-readable trust systems, context networks, and the software categories most likely to expand, compress, or disappear as agents become active enterprise participants.
We are finalizing our lineup of speakers.
Stay tuned for an all star cast.
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An executive network where GTM leaders, CXOs, VCs, and analysts operationalize innovation, exchange emerging frameworks, and explore the architectures shaping the agentic enterprise.

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AI Summit Highlights

Highlights from past AI Summits exploring the shift toward Agent-Native GTM.
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Tomasz Tunguz & Doug Landis:
AI Disruption of GTM Motions

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Fireside Chat with Mark Roberge:
The Agentic Dilemma: Earning the Right to Scale

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Manny Medina & Jason Napieralski:
AI Agent-Fueled Monetization

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Amos Bar-Joseph & Kelly Hopping:
The Autonomous Business OS

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Executive Roundtable:
11x or 0x? What It Really Takes to Make Agentic AI Work

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Carilu Dietrich & Wade Foster:
How to Transform Your Org with AI

Our stats
100+
Speakers
1K+
attendees / session
3K+
registrations
70%
senior management
22K+
GTM community
700+
companies
Who’s attending
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What our attendees say
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CRO, Investor, Advisor, Coach, Partner, GTM Specialist
Bret Knobelauch

I’ve now attended several Al summits put on by Hard Skill Exchange and I can’t recommend it enough.
The revenue leaders winning right now are the ones who’ve figured out how to leverage Al as a competitive advantage, and Hard Skil Exchange summits are where they’re sharing their playbooks.
This isn’t theoretical Al content from consultants; it’s tactical frameworks from operators who’ve implemented Al tools and can show you the before/after metrics.
The question is “How do I adopt Al faster than my competition while avoiding expensive mistakes?” I believe these sessions provide valuable context.
Al innovation is significantly outpacing adoption, and Julia Nimchinski and her team are doing an amazing job of helping bridge the gap. Thank you!

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Strategic Account Director, Salesforce
Paul Savelsbergh

“An outstanding event. The Agentic AI Summit was incredibly well done.”

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Vice President of Sales, Salesvue
Adam Thomas

“Enjoyed the sessions during the Hard Skill Exchange AI Summit today.
One of the sessions focused on leveraging AI in outbound prospecting efforts.
A few takeaways…
80% of the buyer journey happens before they even speak with a seller.
People are intentionally writing emails to not look like AI even if they’re using AI to find and target them.
It’s next to impossible to get someone in market when they are not already shopping for a solution (At least for a purchase within next 12 months).
Use #AI and data to find those in market and (3% or less are in market at a given time) FOCUS efforts there.
Most companies are using the same signals like job changes so in order to stand out blend 1st party data along with these signals you and everyone else are capturing”

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Evangelist, ThriveStack
Peter Wheeler

“HSE has once again proven it is the place where top minds in business, entrepreneurship, and go to market strategy convene and freely share best practices and innovative ideologies”

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CRO, Traackr
Adriana Kampffner

“Some of the best and most applicable content on AI for GTM I have seen. I was able to attend about half of the sessions. Eager for the recordings! HSE is miles ahead/above other executive networks and upskilling platforms.”

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Marketing, BD, PM and Digital Trans. Expert
Jacopo Buriollo

“Such a high-caliber event. I found the Agentic AI Summit insightful and energizing—it’s rare to see that level of depth in the AI space, especially through a community-first lens.”

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Service Sales, Volvo Construction Equipment & Services
Brandon Hooper

“Fresh from watching the AI-Led Growth Summit, and once again, the team at Hard Skill Exchange is dropping gold. Massive thanks for hosting a space where innovation, insight, and execution collide. This wasn’t just another panel, it was a masterclass in where AI is taking us next in GTM and sales”

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Consulting Sales Director, Smartz Consulting
John Smartz

“Sitting in on all the sessions at the AI Summit. Shockingly, they are allowing it to be free. It’s been massively helpful”

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Sr. Director of Product Marketing
Staci Ziccardi

“I was curious, so I quickly signed up for the first session, then canceled my plans and stayed all day for the rest. Incredible speakers, insights, and takeaways from Hard Skill Exchange”

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Research Director, Forrester
Seth Marrs

“The best part of my job is getting to speak to the smartest people in the sales tech market. I had the opportunity to do this yesterday at the Hard Skill Exchange #AISummit. We talked about AI in qualification. Here are a few comments that stood out from the conversation.
People and AI together is where things are going. Anyone who says they can replace your BDR/SDR is overselling AI and their product;
Only replace your BDR/SDR with AI if you are ok with burning your TAM to the ground;
The BDR/SDR of the future will require a much higher skill level than they do now;
AI will let buyers get more value from the qualification process;
The current version of BDR/SDR processes leads to so much spam. I wish I could declare email bankruptcy to make it stop. It keeps me from catching opportunities I may really value”

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Chief Marketing Officer, SoftwareReviews
Christina Kearney

“Day 1 of the AI Summit for B2B hosted by Hard Skill Exchange sparked some thought-provoking conversations. Here are a few things to consider:
AI’s potential goes beyond efficiency—it’s time to focus on how AI can drive effectiveness in marketing and sales.
In AI-driven prospecting, less is more—accuracy should be prioritized over volume.
Context is king: AI can equip GTM teams with the right information at the right time, improving the buyer experience.
With 80–90% of the sales process happening before a conversation with Sales, salespeople must evolve into buyer enablers.
What are your key takeaways from adjusting your GTM strategy in response to AI advancements?”

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Sales Growth Expert, Founder, CEO, Blue SalesFly
Michael Koory

“Outstanding event! HSE leads the way, setting the bar extremely high for value-added content and conversations. Great series”

Operationalize Agent-Native GTM
Work directly with leaders operationalizing Agent-Native GTM for B2B markets shaped by autonomous buyers, agent-native discovery, and machine-to-machine economics.

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      Recordings
      Day 1
      Sep 16,Tue,
      Day 2
      Sep 17,Wed,
      Day 3
      Sep 18,Thu,
      9:00 am PT • Opening Keynote
      The Rise of Machine-Native Markets
      9:30 am PT • Fireside Chat
      The Rise of AI-Mediated B2B Buying and the Future of Marketing Automation
      10:00 am PT • CEO Roundtable
      Organizational Design for the AI-Native Era
      11:00 am PT • Fireside Chat
      Value & Context Engineering: The OS for Human-and-Agent GTM
      11:30 am PT • Fireside Chat
      The Standards Behind Agent-to-Agent Markets
      12:00 pm PT • CRO Roundtable
      Agent-Native Funnels and the Rewiring of Revenue Architecture
      9:00 am PT • Fireside Chat
      Beyond SeatMaxxing: The Economics of the Agent Era
      9:30 am PT • Fireside Chat
      From Vision to Value:
      Advancing AI across the world’s most complex enterprises
      10:00 am PT • Fireside Chat
      When Everyone Can Ship
      10:30 am PT • Fireside Chat
      The Science of Scaling in Agent-Native Markets
      11:00 am PT • Fireside Chat
      Agents at Work
      11:30 am PT • CXO Roundtable
      The Seller’s Edge: What Stays Human in an Agentic GTM World
      12:00 pm PT • CEO Roundtable
      Agent-to-Agent GTM and Machine-Native Markets
      1:00 pm PT • CEO Roundtable
      Agentic GTM Methodology: From Experimentation to Operating Discipline
      9:00 am PT • Fireside Chat
      The Dark Funnel:
      When AI Mediates the Buyer Journey
      9:30 am PT • Fireside Chat
      Inside the ElevenLabs GTM Playbook
      10:00 am PT • CMO Roundtable
      Agent-Native Distribution and the Collapse of Traditional Channels
      11:30 am PT • Fireside Chat
      When Agents Become the Buyer
      12:00 pm PT • VC Roundtable
      The Investment Thesis Behind Agent-Native GTM