Recursive GTM

Your AI improves Your AI improves Your AI

AI-ASSISTED CREATION

Oct 15^th, 9:00 am PT • Virtual • Free

Event Overview

GTM that learns from itself

We are entering a GTM world where the system continuously rewrites itself – account by account, interaction by interaction, outcome by outcome. Fixed sequences, stages, and playbooks give way to a true “market of one”. GTM customized to the individual account and buyer, from outreach and discovery to demos, business cases, and follow-up.

Recursive GTM makes it possible at scale.

*Recursive GTM is a system where the output of one cycle improves the next, eventually modifying not only the action but the system producing it.

From Systems of Record to Systems of Action, and now Systems of Learning.

At the upcoming AI Practice Sessions, we’ll explore this transition at its earliest stage, key challenges, and how self-improving systems are being built across marketing, sales, and customer success:

(1) The context problem: how does AI get the context required to adapt GTM?

(2) The question of value: how far should a function be allowed to redefine “value”?

(3) The fusion of marketing and product: when does customer evidence begin changing the product itself?

(4) The learning problem: what evidence is strong enough to rewrite the next cycle?

(5) The management problem: who governs the recursion, and how far may it propagate?

Agenda

AI-Native Frameworks & Workflows

Executive-led practical sessions on how to design, govern, and run recursive GTM.

09:00 am PT

Session 1 | Aligned

Your AI Hits Three Walls on Every Deal

Every sales team already runs deals with AI, and it fails the same way everywhere: it doesn’t know your deals, it can’t act on them, and nothing your team learns compounds. All three walls have one cause. The AI lives next to the deal, not in it. Meredith Chandler, VP of Sales of Aligned, will demo the Seller Agent, the first AI agent built inside the deal workspace, where the deal and the buyer actually live. Watch a rep ask “where does this deal stand?”, get an honest read grounded in every call and email, say “do all five,” and 58 seconds later the room the buyer opens is updated: plan, content, business case, next steps. Powered by the Aligned Brain, which never stops reading the deal and gets sharper with every one it runs.

We'll email you 15 minutes before this session starts.

09:30 am PT

Session 2 | Dialpad

The Recursive CX Loop

Customer conversations become a continuous learning signal. Dialpad captures interactions across voice, chat, SMS, and email, then uses that context to help AI agents resolve issues, surface friction, and improve how future interactions are handled. Brian Peterson, Co-Founder & CTO of Dialpad, will show how CX becomes recursive – every conversation adds context, every outcome becomes evidence, and the system continuously recalibrates around what actually works.

We'll email you 15 minutes before this session starts.

10:00 am PT

Session 3 | Gainsight

How Every Renewal Teaches the Next

Everyone is building AI agents for GTM. Teaching them to get better is where it gets messy.

We built a renewal agent, and learned the hard way that it only works if it gets smarter with every renewal. So we went recursive. The fix sounds backwards: stop handing the hard cases to the customer’s team, and take them on ourselves. Gainsight’s own people now work side by side with the agent, and everything they do gets captured and taught back to make the agent smarter.

Grant Clarke, EVP and GM of Atlas, Gainsight’s AI-native service for renewals, will show you how that loop works and why Gainsight’s on the hook for the renewal outcome. He’ll also share how his team measures progress one task at a time, starting 180 days before the renewal.

We'll email you 15 minutes before this session starts.

10:30 am PT

Session 4 | ZoomInfo

The GTM Context Graph Your AI Is Missing

Your AI is only as good as the context behind it. In GTM, that context is scattered across dozens of tools and changes every day. The GTM Context Graph brings every call, email, website visit, buying signal, champion move, and much more into one view of each account that stays current. Built for every agent and every person on your GTM team. ZoomInfo CRO James Roth and VP of Product Management Victor Oliveros will show live how it turns AI from confident to correct.

We'll email you 15 minutes before this session starts.

11:00 am PT

Session 5 | Metadata

Recursive Marketing

Marketing becomes recursive when campaign results reshape the next campaign. Metadata’s AI agents build audiences, creative, offers, and campaigns across channels, while performance, pipeline, and revenue flow back into the system. Gil Allouche (Founder & CEO of Metadata) and Tagg Bozied (Sr. Mgr Paid Social, Docebo) will show how that feedback loop continuously recalibrates audience, creative, channel, and spend around what is actually working.

We'll email you 15 minutes before this session starts.

11:30 am PT

Session 6 | Vivun

Recursive GTM, Starting With One Seller

Most recursive GTM conversations happen at the org level: new systems, long rollouts, a buying committee. This session starts with one seller.

Russell Witham, VP of Product at Vivun, and Ryan Radcliff, Director of Product Marketing at Vivun, show how Hero, an AI Sales Teammate, learns from every call it joins and feeds that learning back into the next one. That means sharper prep before the call, technical help during the call, and follow-up after. You’ll see it work on a real account, comparing week one next to week five, so you can see what changes as it learns.

And you won’t need a procurement cycle to try it. HSE listeners get 90 days of Hero free, three times the standard trial, starting the minute this session ends.

We'll email you 15 minutes before this session starts.

12:00 pm PT

Session 7 | SlateCX

Clicks Don’t Teach. Questions Do.
Recursive GTM from the buyer’s side

HubSpot’s Loop Marketing says the fastest learners win. Recursive GTM needs a learning signal, and most systems learn from the wrong one. Clicks show what a buyer looked at. Questions show what they’re trying to understand.

Richard Dumas, co-founder and CMO of SlateCX, shows the question loop running live in a Buyer Workspace and HubSpot. A buyer asks, the agent answers from approved content, and every question it can’t answer becomes a task, labeled as a content gap or a question for a person. You’ll see how to sort buyer questions into content gaps and personalization gaps, and what each one should change. The session draws on SlateCX’s study of 108 B2B websites, where just 4% of answers explained how the product actually works. Related reading: Loop Marketing for B2B: Start with What Buyers Ask

We'll email you 15 minutes before this session starts.

12:30 pm PT

Session 8 | 1mind

One Brain Across the GTM Loop

Recursive GTM depends on context that compounds instead of resetting at every handoff. 1mind carries one shared Brain across website, live sales calls, product, onboarding, and customer success – preserving what each buyer asked, evaluated, and cared about along the way. Every interaction adds context for the next one, allowing Superhumans to qualify, demo, guide, onboard, retain, and expand without starting cold. 1mind will show what GTM looks like when one Brain learns across the entire customer journey.

We'll email you 15 minutes before this session starts.

01:00 pm PT

Session 9 | Outreach

From Revenue Orchestration to Recursive GTM

Revenue systems become more adaptive when people, AI agents, workflows, and shared context operate as one system. Outreach connects context across accounts, conversations, pipeline, and revenue workflows, then lets purpose-built agents act on behalf of teams across the revenue cycle. Outreach will explore how that orchestration creates the conditions for Recursive GTM – where every workflow adds context, every action creates new signal, and the system becomes better informed about what to do next.

We'll email you 15 minutes before this session starts.

Meet AI Practice Sessions Partners

Sponsors

Explore our curated mix of agentic AI ventures powering recursive GTM.

See the lineup

Speakers

Meet the operators and CXOs building GTM that learns from itself.

Co-Founder & CTO,
Dialpad

Brian
Peterson
Request coaching

Co-Founder & CTO,
1mind

Sachin
Bhat
Request coaching

CRO,
Outreach

Nadia
Rashid
Request coaching

CRO,
ZoomInfo

James
Roth
Request coaching

CEO & Founder,
1mind, 6sense

Amanda
Kahlow
Request coaching

VP of Sales,
Aligned

Meredith
Chandler
Request coaching

Founder & CEO,
Metadata

Gil
Allouche
Request coaching

Director of Product Marketing, Vivun

Ryan
Radcliff
Request coaching

VP of Product,
Vivun

Russell
Witham
Request coaching

VP Product Management,
ZoomInfo

Victor
Oliveros
Request coaching

Co-Founder & CMO,
SlateCX

Richard
Dumas
Request coaching

EVP & GM,  Atlas,
Gainsight

Grant
Clarke
Request coaching

Sr. Mgr Paid Social,
Docebo

Tagg
Bozied
Request coaching

Audience

10+

Executive demos

1K+

attendees / session

2K+

registrations

70%

senior management

22K+

GTM community

9K+

Slack members

Who’s attending

Join the HSE Network

Join a private network of GTM executives and work through your questions live with speakers and peers at similar scale and complexity.

Event Highlights

Explore standout insights, leaders, and conversations from HSE events.

Amanda Kahlow (CEO & Founder, 1mind):
Managing AI as Workforce: Control, Accountability, and Governance

Tomasz Tunguz (Theory Ventures):
AI Disruption of GTM Motions

Kimberly Storin (CMO, Zoom):
AI-Led Customer Experience 2026

James Currier (NFX):
Agentic Network Effects and Defensibility

Pat Casey (CTO & EVP of DevOps, ServiceNow):
AI Platforms and the Future of Enterprise Architecture

Mark Roberge (Stage 2 Capital, Harvard Business School): AI-Native GTM and the New Science of Scaling

Carilu Dietrich (CMO, Hypergrowth Advisor, Lovable, 1Password, Miro, Sprout Social): Agentic Marketing OS: Designing the Live Loop

Conor Grennan (Chief AI Architect, NYU Stern):
Closing the Enterprise AI Adoption Gap

Parth Patil (Applied AI & Agent Systems, Office of Reid Hoffman): Coding Agents and the Rise of AI-Built Software

Build Your Recursive GTM Model

Work 1:1 with GTM leaders on the context, workflows, decision logic, governance, and feedback loops required to put recursive GTM into practice.

Recursive GTM

GTM that learns from itself

AI-Native Frameworks & Workflows

Sponsors

Speakers

Join the HSE Network

Event Highlights

Build Your Recursive GTM Model

Manage reminders

Your AI Hits Three Walls on Every Deal

The Recursive CX Loop

From Customer Signals to a Learning System

The GTM Context Graph Your AI Is Missing

Recursive Marketing

Recursive GTM, Starting With One Seller

Clicks Don't Teach. Questions Do.

One Brain Across the GTM Loop

From Revenue Orchestration to Recursive GTM