AI-Optimized Workflows for Sales

[ 00:30:07 ] Julia Nimchinski: And with that we are transitioning to our next session. AI. Optimized workflows for sales, and these welcome.

[ 00:30:16 ] Julia Nimchinski: How are you doing.
00:30:17.900 –> 00:30:20.789
Anis Bennaceur: I’m doing great. How are you doing, Julia?

[ 00:30:21 ] Julia Nimchinski: Amazing, not too festive. Here. How’s the holiday season?
00:30:26.570 –> 00:30:35.379
Anis Bennaceur: Busy, busy right end of year. You were still working and grinding until the last days of the month. But
00:30:35.990 –> 00:30:38.820
Anis Bennaceur: we were all having fun. So that’s great.
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Julia Nimchinski: Oh, let’s just jump in into your

[ 00:30:44 ] Julia Nimchinski: that’s a demo, and then make it a little more interactive.
00:30:49.240 –> 00:31:07.682
Anis Bennaceur: Absolutely it. It might make sense, you know, for those who don’t know us, for me to, you know, introduce myself and introduce what attention does and who we are. And then I would love to kind of, you know. Talk about a few things. The 1st one is, how do you make sure you get
00:31:08.090 –> 00:31:22.034
Anis Bennaceur: perfectly clean Crm data, perfectly perfect understanding of what’s happening around your customer bit your customer base. But then, also how you can increase conversion rates and sales overall leveraging AI
00:31:22.810 –> 00:31:43.423
Anis Bennaceur: So about myself, you know. Been a founder for over a decade. Started a company before. That I sold a little over 3 years ago, then founded attention with the goal of solving all the challenges that I used to experience growing a sales team at my last startup. So
00:31:44.140 –> 00:31:49.009
Anis Bennaceur: you know, started tension in September 2021, a little over 3 years ago now.

[ 00:31:49 ] Anis Bennaceur: And we really started out with a very simple pain, which is, how do we automate filling your Crm, you know, Salesforce Hubspot, whichever Crm you’re using with data out of your calls right? That was something where we were really kind of the 1st company to even think about it and do it and and then over time that what we realized was.
00:32:15.240 –> 00:32:29.442
Anis Bennaceur: you know, it’s not just calls. You have to also capture emails. You have to capture all the all the different data sources, and and then you can start automating a lot of workflows right? Not just to the Crm and not just to
00:32:30.700 –> 00:32:38.331
Anis Bennaceur: to to text fields, but also fill out, you know, dropdowns, pick lists, and all sorts of things that you really care about. So
00:32:40.425 –> 00:32:57.794
Anis Bennaceur: about our business today, you know, we work with around 200 companies of all sizes going from very fast growing startups to you know, large mid market enterprise firms like bamboo hr air call
00:32:58.520 –> 00:33:04.410
Anis Bennaceur: crunch base. And so on. Yeah. So today, I think
00:33:04.520 –> 00:33:11.620
Anis Bennaceur: you know a lot of you’re seeing millions of note takers. Right? You’re seeing bots everywhere and conversations and
00:33:11.810 –> 00:33:39.330
Anis Bennaceur: a lot of people, I think don’t really understand. The the gold mine that’s behind conversational data. So really, it’s not just about capturing a summary. It’s about capturing, you know, all sorts of signals from these conversations across multiple conversations to really understand the health of a customer. If you’re into the customer success, or you know the health of an opportunity. If you’re in sales

[ 00:33:40 ] Anis Bennaceur: I’ll take a quick break here. Is there any questions or anything.
00:33:47.350 –> 00:33:52.129
Julia Nimchinski: Received a bunch of questions, but I think we’ll address them in the end.
00:33:52.870 –> 00:33:53.510
Julia Nimchinski: Yeah.
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Anis Bennaceur: Alright perfect. So
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Anis Bennaceur: What I’ll do here in a second is, you know, go into attention, and do give you a demo right? I think that
00:34:09.030 –> 00:34:16.579
Anis Bennaceur: So if you give me a quick second, I will try to get something into my screen.
00:34:16.840 –> 00:34:17.659
Anis Bennaceur: and then
00:34:18.360 –> 00:34:24.559
Anis Bennaceur: Then from there, let me something. Yeah. So
00:34:27.150 –> 00:34:42.650
Anis Bennaceur: there’s a few things I’ll start with. A very simple very simple use case, which is, how do you even fill the C. The Crm, right? How do you capture data? How do you and a lot of people today are thinking, how do we?

[ 00:34:34 ] Anis Bennaceur: You know I have my own custom methodology. How do I get everything from that methodology to really match
00:34:52.730 –> 00:34:54.860
Anis Bennaceur: what I need as an output?
00:34:55.010 –> 00:35:00.114
Anis Bennaceur: So I’ll start with a simple conversation, and then we’ll go into
00:35:01.100 –> 00:35:04.780
Anis Bennaceur: into how you can understand fully understand a deal.
00:35:05.110 –> 00:35:08.799
Anis Bennaceur: So give me a quick second.
00:35:09.930 –> 00:35:14.650
Anis Bennaceur: I I’ll take Deal that
00:35:28.720 –> 00:35:29.440
Anis Bennaceur: alright.
00:35:29.640 –> 00:35:30.610
Anis Bennaceur: So
00:35:34.150 –> 00:35:37.440
Anis Bennaceur: here I’m seeing something right?
00:35:38.150 –> 00:35:39.120
Anis Bennaceur: Okay, great.
00:35:39.990 –> 00:35:46.079
Anis Bennaceur: So this is a very simple view of a conversation that
00:35:46.460 –> 00:35:52.119
Anis Bennaceur: one of our reps has had. Right. Oh, wait. Can you see? Can you see my screen?
00:35:53.890 –> 00:35:55.367
Anis Bennaceur: Yeah. Okay. Great.
00:35:56.460 –> 00:35:59.010
Anis Bennaceur: But you can see it says, call with Connor, right?
00:35:59.910 –> 00:36:10.040
Anis Bennaceur: Okay, great. Okay. So a lot of companies will use, you know, medic or spice, or you know, even their own custom custom fields
00:36:10.170 –> 00:36:17.739
Anis Bennaceur: to capture in in their Crm to capture data around a specific call, a specific deal, and so on.
00:36:18.260 –> 00:36:29.399
Anis Bennaceur: And where really summaries kind of fail is that they can miss some really important data around what is happening behind your deal.
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Anis Bennaceur: So, and you can’t really count on your reps to do that properly. So what attention will do here is, it Will? We’ll be able to capture all of your specific fields. Right? It could be medic, it could be spice, it could be any field that you want, and from there have the ability to
00:36:49.080 –> 00:36:55.659
Anis Bennaceur: exactly tell you everything around your your prospect. Right? So
00:36:56.740 –> 00:37:02.110
Anis Bennaceur: what you can see here is, for instance, for metrics. We know exactly what is the goal of this problem.
00:37:02.320 –> 00:37:28.754
Anis Bennaceur: What is happening there? Who is the economic buyer? Was their decision process look like. But also. You know, we can map it to other specific fields like, you know, what is the use case that they need out of attention? Right? And we have different elements there. We created specific specific
00:37:30.586 –> 00:37:41.419
Anis Bennaceur: custom field, such as, what is the business outcome, you know. Why do anything, and so on. And so you need to be able to capture that.
00:37:41.560 –> 00:37:43.750
Anis Bennaceur: Go straight into your Crm.
00:37:45.080 –> 00:37:50.560
Anis Bennaceur: So that’s really the simplest thing that we started with and over time we realized that
00:37:50.760 –> 00:37:54.839
Anis Bennaceur: it wasn’t enough right. We need to understand also things such as rep
00:37:55.070 –> 00:37:59.439
Anis Bennaceur: adoption to our framework and how they can be coached so
00:38:00.250 –> 00:38:03.241
Anis Bennaceur: that really jumps us into
00:38:03.970 –> 00:38:24.000
Anis Bennaceur: building scorecards. Right? We’ve been the 1st company to start with. Ai enabled scorecards around your coaching methodology. We’re released that exactly a year ago today. And we’ve been iterating quite a bit and built a lot of agentic rack around this to deeply understand.
00:38:24.110 –> 00:38:41.292
Anis Bennaceur: based on your success. Your success front stemming from your closed ones in your Crm. How we can keep improving the the thinking behind each scorecard to make it very simple, right? So
00:38:42.530 –> 00:38:47.950
Anis Bennaceur: for instance, here, you know. Our our rep gets scored.
00:38:48.090 –> 00:38:59.509
Anis Bennaceur: It will give them feedback around what they did great, but also what they could have done better. And then you get a specific score around each element that you want to score for.
00:39:00.860 –> 00:39:29.839
Anis Bennaceur: So now that you get all of this intelligence, we can really route it everywhere, going from your Crm to also creating reports in notion or Google docs updating your con enable sales enablement, content base, or also creating all sorts sorts of alerts and reports for your leadership. Right? It can go straight in slack, it could could be automated emails and so on.

[ 00:39:16 ] Anis Bennaceur: So this is around. So how do we make sure that we capture the voice of the customer.
00:39:37.470 –> 00:39:44.241
Anis Bennaceur: How do we also make sure that our reps are adopting our frameworks right now I want to move to
00:39:44.690 –> 00:39:49.925
Anis Bennaceur: another piece right? Which is, I would like to understand now as a business.
00:39:51.150 –> 00:39:59.150
Anis Bennaceur: How are our reps? How are deals going? Right? So I
00:39:59.390 –> 00:40:02.299
Anis Bennaceur: we’ll share my screen with you again. Now.
00:40:03.810 –> 00:40:05.489
Anis Bennaceur: can you see my new screen?
00:40:05.990 –> 00:40:29.240
Anis Bennaceur: I changed all the names in this view, so that you don’t see anything but this is a view for for each specific client within. Let’s say our close loss. Right? You get all the specific scores around each deal. But also, more importantly, you could, you could see here that we created our own custom methodology
00:40:29.240 –> 00:40:42.079
Anis Bennaceur: around understanding the health of a deal. Right? Do they have any? Cr, do they have a Crm, a complex Crm, because if they do, we’re going to be great at winning the deal
00:40:42.672 –> 00:40:45.447
Anis Bennaceur: is there any solution in place?
00:40:46.010 –> 00:41:14.010
Anis Bennaceur: you know? Do. They have an appetite for coaching right? A lot of different things here that are really specific to your business. And again, we’re the only ones able to do this today, which is really customizing the understanding of your deal, based on what matters to your business rather than you know a bland medic or spiced that really applies for everyone, but fails to capture what is really specific. Again, to your business.
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Anis Bennaceur: So not only that, but also
00:41:20.130 –> 00:41:25.270
Anis Bennaceur: we can get all sorts of elements right around the
00:41:25.600 –> 00:41:36.049
Anis Bennaceur: around. What you know, what is happening for specific specific deals. Right? So if you go in here, I don’t. Can you see the the text box that came out? Yeah.
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Julia Nimchinski: Yep.
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Anis Bennaceur: So right there, it will say, why, this is an alert, you know they
00:41:42.950 –> 00:42:02.629
Anis Bennaceur: the company, the the prospects organization, has implemented winning by design. So spice, you know. So they’re really actually interested in coaching. However, you know, things are inconsistent, you know. There, there are a few things that we should pay attention to and and so
00:42:02.750 –> 00:42:04.670
Anis Bennaceur: you know the the.
00:42:05.110 –> 00:42:13.530
Anis Bennaceur: They haven’t been paying as much attention to coaching. And this is actually an area where we can even perhaps help them right?
00:42:14.830 –> 00:42:16.250
Anis Bennaceur: Alright. So
00:42:16.570 –> 00:42:30.999
Anis Bennaceur: now that you can have a view out of your deals and intelligent elements around your deals. The next thing is, how can you have an understanding across all of your customer base? Right?
00:42:32.470 –> 00:42:33.500
Anis Bennaceur: So

[ 00:42:34 ] Anis Bennaceur: again, we’ve been. We’ve been spending the fat the past 18 months building with proprietary models. The ability to.
00:42:42.520 –> 00:42:51.610
Anis Bennaceur: by thousands of conversations at once, and giving you exactly what you need to know around all of your your customers
00:42:52.210 –> 00:43:01.840
Anis Bennaceur: slice and dice, however, you want them. So this is what we call our generalized insights, which is, I can go in. Think of it as your own internal chat, gpt right?
00:43:01.950 –> 00:43:06.899
Anis Bennaceur: But specifically for sales and specifically around your calls and emails.
00:43:07.020 –> 00:43:20.109
Anis Bennaceur: And so you know, I can ask it, what are the biggest bottlenecks of closing our deals, and then it will calculate it over hundreds of conversations, and give you and and rank
00:43:20.330 –> 00:43:25.075
Anis Bennaceur: the answers to your questions by
00:43:25.990 –> 00:43:47.779
Anis Bennaceur: by frequency, and give you within those conversations. You know all the the different conversations where these things are getting mentioned. I don’t want to go and click here, because it will show some client data, but it will definitely give you, all the different elements around what your clients are saying around the pricing and budget considerations right?
00:43:47.780 –> 00:43:58.350
Anis Bennaceur: And so you can go in there. And do you know, even your Pmm’s product team marketing team can now know what are the most requested features.
00:43:58.350 –> 00:44:18.946
Anis Bennaceur: what are the most common pain points? What are the most requested? Use cases around your business, and you can break it by types of calls. Right? It could be. I could analyze it around closing calls or demos or discovery calls. Or I can also just analyze it across, you know, calls with Rev. Ops leaders versus Cros, or
00:44:19.700 –> 00:44:22.770
Anis Bennaceur: calls with Mid-market versus Enterprise
00:44:23.050 –> 00:44:40.279
Anis Bennaceur: companies, and so on. And so that really gives you that granular understanding of your your customers, and that really replaces at the end of the day the work of a junior analyst over weeks of work. Within a few minutes. Right?
00:44:40.740 –> 00:44:45.620
Anis Bennaceur: So I’ll take a quick break here any any questions, Julia.
00:44:45.620 –> 00:44:52.159
Julia Nimchinski: Yeah, some immediate questions and some pre-submitted. You’ve got the most questions compared to all the sessions. So.
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Anis Bennaceur: Amazing.
00:44:53.120 –> 00:44:54.040
Julia Nimchinski: Let’s split.
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Julia Nimchinski: The 1st one is attention essentially like fathom on steroids.

[ 00:45:00 ] Anis Bennaceur: I think that you know father is a great tool they call recorders are call recording is a community, a a commodity. Today I think that
00:45:14.050 –> 00:45:18.509
Anis Bennaceur: what we like to describe ourselves as is
00:45:18.970 –> 00:45:27.710
Anis Bennaceur: an intelligence and orchestration layer specifically for sales. I think Fathom could be great for all sorts of teams.
00:45:27.730 –> 00:45:50.790
Anis Bennaceur: you know, product teams, marketing teams, small businesses and so on, I think. Where, if you really need something for your sales and customer success team. This is where attention comes in and not only captures the data from your calls, but also emails and really orchestrates that to the places that you need to send the data to.
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Julia Nimchinski: Second question, how does the AI identify high intent prospects.
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Anis Bennaceur: Yeah, yeah, that’s a great question. So
00:46:01.230 –> 00:46:27.109
Anis Bennaceur: you you start with something. You know, the rubrics that I showed you earlier right in our case could be Semitic plus, let’s say, appetite for coaching, crm complexity, and so on. And then from there, out of all your different touch points, you can capture all the all the the warnings, and understand from there a how serious a prospect is.
00:46:27.220 –> 00:46:48.750
Anis Bennaceur: but also be, you know, as we get more and more data and capture the closed ones from your Crm. Then we we can keep improving and suggesting you rubrics to to your team, so that you can better understand not only how serious a prospect is, but also your your chances of closing that prospect.
00:46:50.620 –> 00:46:52.180
Julia Nimchinski: Anna is asking
00:46:52.980 –> 00:46:56.560
Julia Nimchinski: Could you integrate also the conversations from Linkedin.
00:46:57.410 –> 00:47:03.429
Anis Bennaceur: Oh, that’s a great question. Not yet. But we’re we’ve been definitely thinking about it
00:47:03.790 –> 00:47:16.910
Anis Bennaceur: since we’ve been able to do emails. We’ve been looking into ways to capture the data from from Linkedin conversations and kind of like treating it as almost very similar to an email.
00:47:18.710 –> 00:47:23.780
Julia Nimchinski: How do these workflows help sales, teams, qualify leads, and prioritize prospects.
00:47:25.550 –> 00:47:28.240
Anis Bennaceur: Yes, I think it’s very
00:47:28.657 –> 00:47:37.540
Anis Bennaceur: the the answer will be the same to you know the intense prospect question which is now that you can understand. You know I was showing the the.
00:47:37.810 –> 00:47:52.379
Anis Bennaceur: the leads, the opportunity scoring earlier, right? So based on that opportunity score. Now you know where not only how to prioritize prospects, but also on some of the other ones, the things that you should try to solve, for before it’s too late.
00:47:53.970 –> 00:47:58.679
Julia Nimchinski: What makes attention’s AI tools great for real-time coaching and automation.
00:47:59.420 –> 00:48:02.922
Anis Bennaceur: I think I’ve showed it to you right.
00:48:04.357 –> 00:48:08.950
Julia Nimchinski: What’s unique about attention? And how has it helped other teams.
00:48:09.470 –> 00:48:14.030
Anis Bennaceur: Yeah, I think, okay, I think that we’re
00:48:15.260 –> 00:48:26.255
Anis Bennaceur: we’re honestly the only ones who are doing what we say. We do actually a lot of the things I showed you. We’re not even advertising them on our website today.
00:48:26.650 –> 00:48:38.139
Anis Bennaceur: and we’ve really seen a lot of players in the space, you know. Maybe maybe it’s just completely random. But try, you know, copy certain features. And I’ve seen even friends in the past
00:48:38.140 –> 00:48:58.469
Anis Bennaceur: who now say, Hey, we actually took this feature that you built since we saw the success. And we’re we’re starting to sell it, anyway. The the point is that we really do what we say we do. We have iterated so much to get it to a point where it works really well, and I think by the time a lot of other players get something
00:48:58.960 –> 00:49:01.110
Anis Bennaceur: at least as close as what
00:49:01.340 –> 00:49:29.910
Anis Bennaceur: we what I’ve showed you by then we’ll be far, far ahead, right? So I would say, you know, we have an incredible team. You know that I’m so grateful for that is building extremely fast as founders. We’re extremely close to our clients. So we really understand, you know, what’s keeping them up at night, and we really build for them, but also with the intention of building for all of our Icp, right?
00:49:30.352 –> 00:49:33.977
Anis Bennaceur: So yeah, our product works. It works great and
00:49:34.870 –> 00:49:37.650
Anis Bennaceur: and and it really does what it says. It does.
00:49:38.960 –> 00:49:48.600
Julia Nimchinski: Love that can AI prospecting be used with existing clients to generate, repeat business, or expand business in the organization without.
00:49:48.600 –> 00:49:50.149
Anis Bennaceur: Can you repeat that? Could you repeat that.
00:49:50.150 –> 00:49:51.619
Julia Nimchinski: That’s a loaded one. So
00:49:51.800 –> 00:50:04.359
Julia Nimchinski: can AI prospecting be used with existing clients to generate, repeat business, or expand business in the organization without seeming like a robot, or disconnected and damaging the relationship.
00:50:05.090 –> 00:50:06.055
Anis Bennaceur: Yeah,
00:50:07.320 –> 00:50:18.925
Anis Bennaceur: so is the question, basically, how do we take our existing clients to understand better our Icp, or is it reaching out, or is it for from an upselling
00:50:19.300 –> 00:50:20.410
Julia Nimchinski: Upselling.
00:50:20.410 –> 00:50:21.690
Anis Bennaceur: Upselling. Yeah.
00:50:22.969 –> 00:50:25.570
Anis Bennaceur: Give me a second to think about that. So
00:50:25.970 –> 00:50:44.669
Anis Bennaceur: I think that when you’re talking to your your existing customer base, you do want to capture the signals. You do want to capture the churn risk. You do want to capture all. Obviously, you know the positives and the opportunity to to upsell that being said, in my opinion.
00:50:45.070 –> 00:50:56.980
Anis Bennaceur: you should not automate the outreach there. Right? You should get that information straight into your Crm. Your C. Csm, sorry, so that they can go in and
00:50:57.190 –> 00:51:03.639
Anis Bennaceur: make informed decisions. And when when they’re reaching out to the client right? Because
00:51:04.180 –> 00:51:07.602
Anis Bennaceur: it’s not like a Br going in and
00:51:08.230 –> 00:51:19.150
Anis Bennaceur: cold emailing someone. You’re actually at that point, you you’ve already, you already have that business relationship. So you do want to just get the right data in place and
00:51:20.000 –> 00:51:29.389
Anis Bennaceur: ask informed questions to to your clients, and you know that they’re going to answer to you. Right? Most likely. So that’s kind of like. How I would think about it.
00:51:31.160 –> 00:51:37.000
Julia Nimchinski: Tricks and hacks. What prompts will generate high quality leads on these.
00:51:39.580 –> 00:51:42.178
Anis Bennaceur: Okay, so that’s for top of funnel.
00:51:43.290 –> 00:52:11.129
Anis Bennaceur: I have a very contrarian view here. I think that you should not start with AI and automation when you’re cold emailing people. As a matter of fact, you should do everything very manually and very intentional. And then you should see where you’re getting success and start automating that right? So that’s kind of like the overall, thinking that we have over here at attention for our cold outbound. That being said.
00:52:11.190 –> 00:52:26.650
Anis Bennaceur: If I were to get a little more in into details. What you want to do is break down your tam right? You get your list of top 100 or top 1,000 clients where you’re extremely intentional, and you’re doing things in a very manual way. And then
00:52:26.880 –> 00:52:30.440
Anis Bennaceur: you probably have the long tail of
00:52:30.790 –> 00:52:36.510
Anis Bennaceur: other businesses where you could. Perhaps you know, automate things a lot more
00:52:37.050 –> 00:52:40.760
Anis Bennaceur: and and be a little less intentional about things.
00:52:40.890 –> 00:52:42.960
Anis Bennaceur: So for prompts. I don’t.
00:52:43.130 –> 00:52:44.470
Anis Bennaceur: I would say
00:52:45.610 –> 00:52:58.550
Anis Bennaceur: what I really liked, for example, in the past was when I see someone in the industry speak in a podcast capture that podcast create a workflow where we capture the podcast recording.
00:52:58.830 –> 00:53:01.422
Anis Bennaceur: apply that reporting to
00:53:02.410 –> 00:53:21.899
Anis Bennaceur: to the value prop of our business and then generate a prompt around. Hey? Given what you know about our business. Given what this person is saying, find the best hook and put it, as you know, the opener of a cold email, right? And you do that a few days after the podcast comes out, and that tends to work out pretty well.
00:53:23.040 –> 00:53:28.540
Julia Nimchinski: Super cool. How does attention use store and protect my or my clients? Data.
00:53:28.900 –> 00:53:35.169
Anis Bennaceur: Yeah, 100%. We are soft to type 2 compliant Gdpr compliant. You know, in Europe.
00:53:35.627 –> 00:53:59.839
Anis Bennaceur: I we have Iso as well. So all those certifications just mean at the end of the day that we’re extremely careful with the data of our clients. We can host it in Europe or certain other regions if needed. We are we all of our team uses Mfa. We have, you know, lease, privilege.
00:54:01.580 –> 00:54:20.660
Anis Bennaceur: Access to the data. Everything is logged and monitored. There’s a lot of different rules that just we are following. We use the compliance platform to track all of this, and to make sure that we’re always, you know, over 95% compliance at all times.
00:54:22.090 –> 00:54:27.369
Julia Nimchinski: Are you salesforce compatible? Have you worked with any commercial real estate teams.
00:54:28.200 –> 00:54:37.713
Anis Bennaceur: We’re definitely we’re definitely salesforce compatible commercial real estate teams.
00:54:39.650 –> 00:54:42.389
Anis Bennaceur: we’re getting to a point where I don’t.
00:54:42.600 –> 00:55:02.360
Anis Bennaceur: Or I I do think that for commercial, real estate, typically it’s in person. So it’s it gets a little difficult for us, you know, to we do have. We do have a recording app for in person meetings. But you know, that’s not our bread and butter, and
00:55:02.670 –> 00:55:17.814
Anis Bennaceur: typically more used for our clients who have 80% plus of their calls via zoom, or VoIP, or and and then still want to have an app to record in person. Right? So
00:55:18.860 –> 00:55:21.639
Anis Bennaceur: when it comes to commercial real estate.
00:55:22.240 –> 00:55:23.130
Anis Bennaceur: If
00:55:23.280 –> 00:55:34.499
Anis Bennaceur: you know the majority of your meetings are in person, it gets a little difficult for us to optimize the experience for you using using that mobile app.
00:55:36.400 –> 00:55:46.280
Julia Nimchinski: Are recipients listening, wanting, and recording to outreach. Many have too many emails, etc. So are they giving any outreach, any attention.
00:55:47.270 –> 00:55:49.319
Anis Bennaceur: Sorry. Could you repeat that.
00:55:49.630 –> 00:55:56.449
Julia Nimchinski: Yeah, I think they’re asking whether email as a channel is centrally effective.
00:55:57.430 –> 00:55:59.020
Anis Bennaceur: Oh, for cold, outbound.
00:55:59.020 –> 00:55:59.560
Julia Nimchinski: Yep.
00:56:01.670 –> 00:56:19.569
Anis Bennaceur: Okay, my take on on this is that it’s screen impressions, right? So there is no reason why you shouldn’t do it. Just make sure that you’re not using your primary domain right? In our case. attention.com. We’re not going to use that for cold, outbound but why not right. It’s extremely cheap.
00:56:19.570 –> 00:56:46.239
Anis Bennaceur: You obviously have to buy domain names and buy the tools and so on. But at the end of the day it’s it is free impressions. People may not respond immediately, but they’ll see you. They’ll see your name. They’ll see your email, and maybe they could remember you when the time is right. So there’s no reason why you should not do cold email, even if Linkedin, you know, cold Linkedin might work better.
00:56:46.350 –> 00:56:54.070
Anis Bennaceur: don’t you know. Don’t skip on cold emailing because it’s still a great way to get leads.
00:56:56.100 –> 00:57:00.900
Julia Nimchinski: The questions keep coming. We are about to transition to clay, but anise.
00:57:00.900 –> 00:57:02.659
Anis Bennaceur: I love playing. Yeah.
00:57:02.660 –> 00:57:13.860
Julia Nimchinski: Here’s 1 Brendan. Does attention identify the stakeholders on your calls and create them as contacts, plus associate them to the up in salesforce as part of the Crm enrichment.
00:57:14.520 –> 00:57:31.310
Anis Bennaceur: That is an amazing transition. Actually, so absolutely, we can capture the all the different speakers and then push that data into our friends at Clay who will enrich that data and then create the lead for you. Right?
00:57:32.100 –> 00:57:58.719
Anis Bennaceur: but absolutely right. Let’s say so. You have 10 different people in a call. Only, you know 2 of them exist in your Crm. We can capture the 8 other ones push them into a clay table that will actually create the lead. That’s the 1st thing. The second thing is, let’s say, there are a few people that were getting mentioned in the conversation right as economic buyers or or potential, you know,
00:57:59.140 –> 00:58:05.050
Anis Bennaceur: champions. You may want to also capture those names that are getting said in the conversations
00:58:05.190 –> 00:58:15.990
Anis Bennaceur: and getting pushed to a clay table that will enrich it perfectly, based on all the data that they’re able to capture with their fantastic tool and create the leads right out of it.
00:58:17.690 –> 00:58:20.210
Julia Nimchinski: And it will integrate into clay. Yeah.
00:58:21.020 –> 00:58:27.889
Julia Nimchinski: question about languages. And is it usable in the Dac region, in German language?
00:58:28.170 –> 00:58:38.929
Anis Bennaceur: Yeah, we work with a lot of clients in all different languages. Air call, for example, uses us in 5 or 6 different languages, including German.
00:58:40.260 –> 00:58:47.880
Julia Nimchinski: Anna. Automated Crm data entry. This is only with salesforce. Do you work with other crms?
00:58:48.110 –> 00:59:01.670
Anis Bennaceur: Yeah, if you go to attention.com the integrations pages, you’ll see all the we have 200 plus integrations. We’ll integrate with salesforce Hubspot pipe, drive high, level a any any Crm that you see in that page.
00:59:02.810 –> 00:59:05.419
Julia Nimchinski: Cool. Thank you so much. Anise. This was a treat.
00:59:06.190 –> 00:59:07.310
Anis Bennaceur: Thoughts.
00:59:07.930 –> 00:59:13.849
Anis Bennaceur: No, I love having these conversations with you as as always. And thank you so much for having me.