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CXO GAMES 8

March 15th – 25th, 2022

Eric
Smith

Founder, ABUVEGROUND

Jennifer
Samples

Fractional CMO / CRO, 715 edge

Caleb
Sinn

Founder, SocialBloom

Hamish
Stephenson

Founder & CEO, Selr.io

Andrea
Bowers

Account Executive, AirDeck

Mar 15th, 2022
No pitch contest (Edutainment)

If you ask a sales person to screw in a lightbulb they will first spend one full hour pitching you. Learn how to stage a compelling value narrative around a theme or a trend that inspires clients to buy.

Players

Eric
Smith

Founder, ABUVEGROUND

Jennifer
Samples

Fractional CMO / CRO, 715 edge

Caleb
Sinn

Founder, SocialBloom

Hamish
Stephenson

Founder & CEO, Selr.io

Andrea
Bowers

Account Executive, AirDeck

Mar 16th, 2022
Story selling

Our brains are hard wired to viscerally respond to stories since the days when we lived in caves. The problem is we bombard our prospects with facts and figures. Learn the art of effective storytelling and you won’t have skinny kids.

Players

Eric
Smith

Founder, ABUVEGROUND

Jennifer
Samples

Fractional CMO / CRO, 715 edge

Hamish
Stephenson

Founder & CEO, Selr.io

Andrea
Bowers

Account Executive, AirDeck

image
image
Mar 17th, 2022
Contact marketing

You’ve got 3 bullets in the chamber: calls, emails, maybe social. The 4th bullet is “contact marketing,” sending non-gimmicky bizarre stuff that turns heads, gets a 90% response rate and wins hearts and minds. Stu Heinecke takes us on a journey into a Wall Street Journal cartoon.

Players

Eric
Smith

Founder, ABUVEGROUND

Jennifer
Samples

Fractional CMO / CRO, 715 edge

Hamish
Stephenson

Founder & CEO, Selr.io

Andrea
Bowers

Account Executive, AirDeck

image
image
Mar 18th, 2022
PLG HIIT

PLG is the latest craze. Have we reached Product-Led Everything? Reprise is the go-to platform for building interactive PLG site demos so prospects don’t even need to talk to a salesperson. In this challenge, GTMers will learn to build out the beginning of a PLG motion.

Players

Eric
Smith

Founder, ABUVEGROUND

Hamish
Stephenson

Founder & CEO, Selr.io

image
Mar 21th, 2022
Negotiation

Whether it’s the FBI, Harvard or your five-year old niece, it’s not always easy to get what you want. Get ready to negotiate your heart out.

Players

Hans
Dekker

Co-Founder, Lyne.ai

Rebecca
Tasetano

Co-Founder, Project Kick Ass

Marilyn
Mead

Vice President Marketing, Winmo

Stewart
Jones

Digital Marketer, Stewart Jones

Chika
Jones

Digital Marketing Manager at Guider

Marine
Klein

Dir. of Global Marketing & US Ops, Commusoft

Mar 22th, 2022
Cold calls

In this challenge, marketers will learn how to open cold calls, handle objections, get past the gatekeepers, and get a meeting with anyone.

Players

Hans
Dekker

Co-Founder, Lyne.ai

Rebecca
Tasetano

Co-Founder, Project Kick Ass

Marilyn
Mead

Vice President Marketing, Winmo

Marine
Klein

Dir. of Global Marketing & US Ops, Commusoft

image
image
Mar 23th, 2022
Demo-lition

Effective demos are like choreographing a ballet. We are going to make it hard for you, so you can make it look easy, later.

Players

Rebecca
Tasetano

Co-Founder, Project Kick Ass

Marilyn
Mead

Vice President Marketing, Winmo

Marine
Klein

Dir. of Global Marketing & US Ops, Commusoft

Mar 24th, 2022
PLG HIIT

PLG is the latest craze. Have we reached Product-Led Everything? Reprise is the go-to platform for building interactive PLG site demos so prospects don’t even need to talk to a salesperson. In this challenge, GTMers will learn to build out the beginning of a PLG motion.

Players

Marilyn
Mead

Vice President Marketing, Winmo

Marine
Klein

Dir. of Global Marketing & US Ops, Commusoft

image
Mar 25th, 2022
VC Endgame

Your go-to-market strategy is essential to nailing product market fit so you can penetrate a new market, get traction, and scale your idea. In this event each contestant will build a GTM strategy to the specifications of the GTM maven, applying everything they’ve learned.

Players

Hamish
Stephenson

Founder & CEO, Selr.io

Marine
Klein

Dir. of Global Marketing & US Ops, Commusoft

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Part II
Marketers become Sellers

Hans
Dekker

Co-Founder, Lyne.ai

Rebecca
Tasetano

Co-Founder, Project Kick Ass

Marilyn
Mead

Vice President Marketing, Winmo

Stewart
Jones

Digital Marketer, Stewart Jones

Chika
Jones

Digital Marketing Manager at Guider

Marine
Klein

Dir. of Global Marketing & US Ops, Commusoft

Mar 21th, 2022
Negotiation

Whether it’s the FBI, Harvard or your five-year old niece, it’s not always easy to get what you want. Get ready to negotiate your heart out.

Coach
Mar 22th, 2022
Cold calls

In this challenge, marketers will learn how to open cold calls, handle objections, get past the gatekeepers, and get a meeting with anyone.

Coach
Mar 23th, 2022
Demo-lition

Effective demos are like choreographing a ballet. We are going to make it hard for you, so you can make it look easy, later.

Coach
Mar 24th, 2022
PLG HIIT

PLG is the latest craze. Have we reached Product-Led Everything? Reprise is the go-to platform for building interactive PLG site demos so prospects don’t even need to talk to a salesperson. In this challenge, GTMers will learn to build out the beginning of a PLG motion.

Coach
Part III
VC Endgame

Players

Hamish
Stephenson

Founder & CEO, Selr.io

Marine
Klein

Dir. of Global Marketing & US Ops, Commusoft

image
Mar 25th, 2022
VC Endgame

Your go-to-market strategy is essential to nailing product market fit so you can penetrate a new market, get traction, and scale your idea. In this event each contestant will build a GTM strategy to the specifications of the GTM maven, applying everything they’ve learned.

Coach

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