The AI Summit: The Era of AI Agents Begins Now. 
Rewatch now Icon-header-arrow

Find a coach

49
Oct 11th • 9 AM PT • Online

The 95:5 Rule

What It Means & How to Calculate It

Watch recording
Get 10% off your first 1:1 coaching session
with code SKILLS10

Find a coach

agenda

Most buyers (95%) aren’t in-market, and no amount of lead nurturing will change that—they’ll enter the market when their needs drive them there. Join Dale W. Harrison, Anastasia Pavlova, Nicky Dibben, Kerry Cunningham, and Mark Stouse as we uncover why the 95:5 Rule, backed by research from the Ehrenberg-Bass Institute, reshapes how you approach demand creation. Don’t miss actionable insights on how to reach future buyers effectively.

SPEAKERS

Moderator

Consultant,
Inforda Life Science Services

Panelists
Anastasia
Pavlova

Founder & CMO,
Bold GTM

Kerry
Cunningham

Research & Thought Leader,
6sense

Nicky
Dibben

Advisor, Consultant, Mentor,
Invention Marketing

Mark
Stouse

CEO,
ProofAnalytics.ai

CXO games preview

Experience the ultimate intellectual showdown designed exclusively for
C-level executives by C-level executives. Engage in the most challenging and realistic GTM scenarios that drive innovation. Participate in captivating dialogues that command your undivided attention.

hse-bg-category-section
Experience practitioner-led 1:1 coaching
Learn the secrets from real-world operators at top companies now

Find a coach

    Register now

    To attend our exclusive event, please fill out the details below.







      Watch now

      The event is live. We just need to get your details before letting you in to see the games.







        Request coaching

        [Coach name] is not on the platform yet but based on demand, could be added shortly. Your request matters in helping us select the next great coach to add.






        Registration confirmed!
        Thanks for signing up, we can’t wait to see you on the CXO Games.

        Watch your inbox for a calendar invite or click below.

        Thank you
        Thanks for your recommendation!

          Watch now

          To watch our exclusive event, please fill out the details below.