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Jul 26, 2024 • 9 AM PT • Online

How do you show your CFO that marketing made sales more effective and more efficient?

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AGENDA

How can we show the CFO that marketing has improved sales effectiveness and efficiency? Can we forecast these gains? Do we agree that marketing enhances sales performance? How can we measure this impact to guide our spending decisions?

As CEO of ProofAnalytics.ai, Mark leads the team in developing the only AI-native, MASB-certified platform for GTM teams. He has over 26 years of experience and is passionate about transforming GTM performance with analytics-led decision-making. Mark is also co-chair of the Modern GTM Organizational Structure at MASB and serves as a member of the Brand Valuation Work Group at ANA.

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SPEAKERS

THE JUDGE

CEO,
ProofAnalytics.ai

CXO DEBATERS
Ashley
Welch

Co-Founder,
Somersault Innovation

Angeley
Mullins

Chief Commercial Officer, Resourcify

Eric
Quanstrom

Chief Marketing Officer at CIENCE

We are finalizing our lineup of speakers. Stay tuned for an all star cast.

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