Drive Customer Action and Loyalty by Prompting Instinctive Responses
- Winner National Indie Excellence Awards 2023 — Marketing & Public Relations
- Shortlisted: Business Book Awards 2023 — Smart Thinking
- Finalist Next Generation Indie Book Awards 2023 — Business
“Nancy has created a straight-forward, well researched, easy-to-use guide for how behavioral insights can improve your marketing strategy and results. It is a gift.”
— Jeff Kreisler, Co-author of Dollars and Sense, Founding Editor of PeopleScience.com
and Head of Behavioral Science, JP Morgan Chase
“Marketing professionals can benefit greatly from this book. Its engaging style and numerous research-based takeaways make it standout in the field.”
— Robert Cialdini, Author of Influence and Pre-Suasion
“Nancy’s book is like a Brain Tell-All: Revealing all the secrets, biases and weird brain science fueling human decisions. Chapter 14 is my favorite.”
— Ann Handley, WSJ bestselling author of Everybody Writes
and Chief Content Officer, Marketing Profs
