Agent-to-Agent GTM
Your next customer may not be human
Opening Keynote
Head of Global Innovation, ServiceNow, 9x Best-Selling Author, Ex Salesforce Exec, Google Advisor
Speakers
Co-Founder, Stage 2 Capital,
Senior Lecturer, Harvard Business School
Chief Strategy and Research Officer, The Futurum Group
GTM, ElevenLabs, Partner, Baobab Ventures
Head of AI Research & Standards, Trust & Safety, Principal Evangelist, Editor, Google
Managing Director,
Insight Partners
CEO & Founder,
1mind
MarTech Entrepreneur, Co-Founder, Marketo, Engagio, B2B CMO Project
CRO,
ZoomInfo
Co-Founder & CEO, G2,
6x SaaS Entrepreneur
Co-Founder & Chief Growth
Officer, Meerkat
CRO,
SAP
Chief Strategy Officer,
Sandler
CRO,
Vercel
Analyst & Advisor,
chiefmartec
CMO,
SPS Commerce
Co-Founder & CEO,
Paid
Head of Product Marketing,
Zoom
CMO,
NetApp
Operating Partner,
Gradient
Co-Founder and CRO,
StoryPath.ai
CMO,
Vivun
CEO & Co-Founder,
Brevian
Founder & CEO,
Amoeba AI
CEO & Co-Founder,
Aligned
Founder & CEO,
RevSure AI
CMO,
6sense
CTO,
Gainsight
CSO,
LeanData
CEO & Co-Founder,
Landbase
VP Marketing,
Sequel.io
CEO Coach, Categorynauts, Founding CEO, Influitive & Eloqua
CEO & Co-Founder,
Swan AI
Co-Founder & CEO,
Octave
CMO,
Apromore from Salesforce
Facilitator, Force Management, Ex- CMO, IBM, Managing Director, B2B Tracks and MBA Professor, UGA
Founder & CEO,
Day AI
CEO,
Nue.io
Partner,
Pear VC
Co-Founder & CTO,
Dialpad
CRO,
Amagi
Head of Revenue, Variabl, Ex-Chief Evangelist, Xactly Corp
Founder and Managing Director,
Salacia Go-To-Market Advisory
CMO,
DemandScience
CBO,
Zensai
Founder & CEO,
SiftHub
CEO, Co-Founder,
The Hog
CRO,
Personio
GTM,
1mind
Partner, CEO Coaching International, 3X CEO, Board Member and Advisor
Operating Partner,
Primary
Operating Partner &
Fintech Investor, Fika Ventures
CEO & Founder,
Selix.AI
CRO,
Gainsight
Tom Banton VP Solutions Consulting & Enablement, LeanData
Senior Sales Engineer,
Vivun
Co-Founder and Head of AI,
Avarra
VP of Product Advocacy,
Nue.io
Principal Solutions Consultant, Gainsight
CIO,
Cloudflare
Founder & CEO,
Metadata
Agenda
Solis
Miller
Hopping
Bar-Joseph
O'Donnell
Shea
Brinker
Wootton
Jana
Snow
Roth
Birkett
Lacor
Chakraborty
Marrs
Banton
Saks
Bukowski
Vidibor
(Boyette)
Medina
Bar-Joseph
Advancing AI across the world’s most complex enterprises
Niemiec
Marrs
Bogaty
Daniels
Roberge
Akkiraju
Landis
Marrs
Shea
Kahlow
Parameswaran
Durraze
Liao
Singh Dhingra
Organ
Aga
Wagh
Walker
Peterson
Charles
Raisinghani
McArthur
Bova
Scherwin
Reina
Scherwin
Boulton
Greene
Boko
Booth
Hobbib
Sanders
At SPS Commerce, we took a different approach. Instead of a style guide or a Notion database, we built a Model Context Protocol server: a live, queryable knowledge graph that goes beyond basic messaging and brand guidelines and contains 27 buyer personas, 12 products, banned phrases, and 4 tone pillars that any AI agent can call in real time.
The result: one marketing brain, shared across every employee and every AI interaction, from customer-facing campaigns to internal tooling to the product itself with the added benefit of a significant decrease in token consumption verses many other paths.
In this session, Maria Pergolino, CMO of SPS Commerce, shares why MCP is the right protocol for brand infrastructure, how her team structured the knowledge graph, and what it actually takes to put marketing in the pocket of every AI and team member in your organization. And with it shares why marketing isn’t going away, but is the fuel for AI success.
Key takeaways:
– Why fragmented AI content is a brand risk, not just an efficiency problem
– How the MCP goes far beyond Claude Skills, ensuring connection beyond the LLM
– How to architect a brand MCP without a large engineering team
– How token consumption is impacted without a Brand MCP
– What changes when marketing becomes a system, not a document
Pergolino
Abel
Duffy
Gelman
Hersh
Estreich
Marrs
Nocerino
Durraze
Sharma
Reserve Your Spot
Sponsors
HSE Slack
An executive network where GTM leaders, CXOs, VCs, and analysts operationalize innovation, exchange emerging frameworks, and explore the architectures shaping the agentic enterprise.
AI Summit Highlights
Amanda Kahlow (CEO & Founder, 1mind):
Managing AI as Workforce: Control, Accountability, and Governance
Tomasz Tunguz (Theory Ventures):
AI Disruption of GTM Motions
Kimberly Storin (CMO, Zoom):
AI-Led Customer Experience 2026
James Currier (NFX):
Agentic Network Effects and Defensibility
Pat Casey (CTO & EVP of DevOps, ServiceNow):
AI Platforms and the Future of Enterprise Architecture
Mark Roberge (Stage 2 Capital, Harvard Business School): AI-Native GTM and the New Science of Scaling
Carilu Dietrich (CMO, Hypergrowth Advisor, Lovable, 1Password, Miro, Sprout Social): Agentic Marketing OS: Designing the Live Loop
Conor Grennan (Chief AI Architect, NYU Stern):
Closing the Enterprise AI Adoption Gap
Parth Patil (Applied AI & Agent Systems, Office of Reid Hoffman): Coding Agents and the Rise of AI-Built Software
I’ve now attended several Al summits put on by Hard Skill Exchange and I can’t recommend it enough.
The revenue leaders winning right now are the ones who’ve figured out how to leverage Al as a competitive advantage, and Hard Skil Exchange summits are where they’re sharing their playbooks.
This isn’t theoretical Al content from consultants; it’s tactical frameworks from operators who’ve implemented Al tools and can show you the before/after metrics.
The question is “How do I adopt Al faster than my competition while avoiding expensive mistakes?” I believe these sessions provide valuable context.
Al innovation is significantly outpacing adoption, and Julia Nimchinski and her team are doing an amazing job of helping bridge the gap. Thank you!
“An outstanding event. The Agentic AI Summit was incredibly well done.”
“Enjoyed the sessions during the Hard Skill Exchange AI Summit today.
One of the sessions focused on leveraging AI in outbound prospecting efforts.
A few takeaways…
80% of the buyer journey happens before they even speak with a seller.
People are intentionally writing emails to not look like AI even if they’re using AI to find and target them.
It’s next to impossible to get someone in market when they are not already shopping for a solution (At least for a purchase within next 12 months).
Use #AI and data to find those in market and (3% or less are in market at a given time) FOCUS efforts there.
Most companies are using the same signals like job changes so in order to stand out blend 1st party data along with these signals you and everyone else are capturing”
“HSE has once again proven it is the place where top minds in business, entrepreneurship, and go to market strategy convene and freely share best practices and innovative ideologies”
“Some of the best and most applicable content on AI for GTM I have seen. I was able to attend about half of the sessions. Eager for the recordings! HSE is miles ahead/above other executive networks and upskilling platforms.”
“Such a high-caliber event. I found the Agentic AI Summit insightful and energizing—it’s rare to see that level of depth in the AI space, especially through a community-first lens.”
“Fresh from watching the AI-Led Growth Summit, and once again, the team at Hard Skill Exchange is dropping gold. Massive thanks for hosting a space where innovation, insight, and execution collide. This wasn’t just another panel, it was a masterclass in where AI is taking us next in GTM and sales”
“Sitting in on all the sessions at the AI Summit. Shockingly, they are allowing it to be free. It’s been massively helpful”
“I was curious, so I quickly signed up for the first session, then canceled my plans and stayed all day for the rest. Incredible speakers, insights, and takeaways from Hard Skill Exchange”
“The best part of my job is getting to speak to the smartest people in the sales tech market. I had the opportunity to do this yesterday at the Hard Skill Exchange #AISummit. We talked about AI in qualification. Here are a few comments that stood out from the conversation.
People and AI together is where things are going. Anyone who says they can replace your BDR/SDR is overselling AI and their product;
Only replace your BDR/SDR with AI if you are ok with burning your TAM to the ground;
The BDR/SDR of the future will require a much higher skill level than they do now;
AI will let buyers get more value from the qualification process;
The current version of BDR/SDR processes leads to so much spam. I wish I could declare email bankruptcy to make it stop. It keeps me from catching opportunities I may really value”
“Day 1 of the AI Summit for B2B hosted by Hard Skill Exchange sparked some thought-provoking conversations. Here are a few things to consider:
AI’s potential goes beyond efficiency—it’s time to focus on how AI can drive effectiveness in marketing and sales.
In AI-driven prospecting, less is more—accuracy should be prioritized over volume.
Context is king: AI can equip GTM teams with the right information at the right time, improving the buyer experience.
With 80–90% of the sales process happening before a conversation with Sales, salespeople must evolve into buyer enablers.
What are your key takeaways from adjusting your GTM strategy in response to AI advancements?”
“Outstanding event! HSE leads the way, setting the bar extremely high for value-added content and conversations. Great series”
Need help?
Thank you
Thanks for your recommendation!
Check your inbox for details and confirm it on your calendar.
Need help?
Advancing AI across the world’s most complex enterprises