AI-ASSISTED CREATION
Watch recordings
This event focuses on the following skills
GTM / Revenue Architecture
Forecasting
AI AGENTS ORCHESTRATION
AI FOR REVOPS
SIGNAL-BASED SALES
PRICING STRATEGY
Product-market fit (PMF)
AI for customer success
GTM / Revenue Architecture
Forecasting
AI AGENTS ORCHESTRATION
AI FOR REVOPS
SIGNAL-BASED SALES
PRICING STRATEGY
Product-market fit (PMF)
AI for customer success
Forecasting
AI AGENTS ORCHESTRATION
AI FOR REVOPS
SIGNAL-BASED SALES
PRICING STRATEGY
Product-market fit (PMF)
AI for customer success
GTM / Revenue Architecture
Forecasting
AI AGENTS ORCHESTRATION
AI FOR REVOPS
SIGNAL-BASED SALES
PRICING STRATEGY
Product-market fit (PMF)
AI for customer success
AI Practice Sessions
Systems of Record >> Action
Applied methods for turning GTM into context driven systems
that capture decision logic and execute continuously
AI-ASSISTED CREATION
Agenda
Recordings
Access recordings of all ten intensive, 30-minute sessions.
Session 1
8:30 am PT
From CRM to Coding Agents: Sales as a System of Action with Swan AI
Session 2
9:00 am PT
From Revenue Questions to Executable Outcomes
Session 3
9:30 am PT
Agents That Listen, Think and Act
Session 4
10:00 am PT
The GTM Superhuman in Action with Amanda Kahlow
Session 5
10:30 am PT
From Language Models to Intelligent Teammates
Session 6
11:00 am PT
From Intelligence to Action: Putting Customer Context at the Center of AI Workflows
Session 7
11:30 am PT
Scaling Your GTM Playbooks Using Avatars with Rob Yuen
Session 8
12:00 pm PT
Full Funnel as a System of Action with RevSure
Session 9
12:30 pm PT
From Segments to Systems: 1:1 Personalization in Action
Session 10
1:00 pm PT
Stop Letting Revenue Insights Die In Dashboards
Session 11
1:30 pm PT
The CRO's Role in Agentic GTM
8:30 am PT
Applied AI Framework
From CRM to Coding Agents: GTM as a System of Action with Swan AI
A live walkthrough of how GTM moves from systems of record to systems of context + action. Swan is the first coding agent designed for GTM professionals – an AI GTM Engineer that turns any GTM process into an agentic workflow in seconds, from prompt to pipeline.
Instead of spending massive GTM engineering resources to activate their stack, sales and marketing teams use Swan to turn plain language into working agents across the funnel – from inbound and outbound to meetings, pipeline, and win-back. Each agent executes a specific revenue job, reads context across CRM, signals, and communication, and continuously adapts based on outcomes. In 30 minutes, you’ll see how the fastest growing GTM teams use AI to focus less on GTM engineering, and more on closing deals and generating pipeline.
Presented by
Top Questions
Explore the most compelling questions that resonated with the HSE community.
9:00 am PT
Applied AI Framework
The Build vs. Buy Decision for Systems of Action
Revenue teams sit at one of three stages of AI maturity – and each stage comes with a different failure mode. This session gives GTM and RevOps leaders a practical decision framework to diagnose where they are, why their current approach isn’t scaling, and what the right next move is.
Using real examples from companies at each stage – from early AI experiments that never reached production to technical teams that built sophisticated agents and still couldn’t get reliable outputs – Terret’s Head of Sales, Ben Kain-Williams, will walk through the core architectural decisions that separate systems of action that compound over time from ones that plateau.
You’ll leave with a repeatable framework for evaluating any AI investment, and a clear-eyed answer to the question every revenue leader is wrestling with: build, buy, or both?
Presented by
Top Questions
Explore the most compelling questions that resonated with the HSE community.
9:30 am PT
Applied AI Framework
Agents that listen, think and act for you
Knowing when a customer is at risk or ready to expand, isn’t the problem. Doing something about it, fast enough, personally enough, across every account at once, is.
AI can now go beyond recording signals. We’ll show you what you can actually do with agents that are built on accurate forecasting, trained on your historical product usage, and wired into your customers’ unique behaviour. Not generic next steps. Personalised action: the right outreach, the right owner, tracked through to a renewal outcome. At scale, without your revenue team having to orchestrate every step.
Most AI tells you what’s happening. This session is about everything that comes after, and how the best post-sales and revenue leaders are using AI agents to turn insights into business outcomes.
Presented by
Top Questions
Explore the most compelling questions that resonated with the HSE community.
10:00 am PT
Applied AI Framework
The GTM Superhuman in Action with Amanda Kahlow
A live look at how AI-native revenue systems move sales from systems of record to systems of action. Amanda Kahlow demonstrates how GTM superhumans qualify buyers, run product demos, address technical objections, and guide onboarding within a single continuous interface where each interaction informs the next and execution compounds over time, replacing static CRM-driven workflows with an integrated sales system that executes end-to-end.
Presented by
Top Questions
Explore the most compelling questions that resonated with the HSE community.
10:30 am PT
Applied AI Framework
From Language Models to Intelligent Teammates
AI is moving beyond generating responses to operating as cognitive teammates. This session explores how systems with structured reasoning, persistent memory, and autonomous action support complex go-to-market work. The focus shifts from answering questions to thinking through problems, maintaining context over time, and driving decisions alongside human teams.
Presented by
Top Questions
Explore the most compelling questions that resonated with the HSE community.
11:00 am PT
Applied AI Framework
From Intelligence to Action: Putting Customer Context at the Center of AI Workflows
Risk signals don’t live in one place. They’re scattered (across emails, calls, and systems) and by the time a human pieces them together, the window to act has usually closed. AI can bring together these signals for a full picture of customer context. But that context needs to stop living in a dashboard and start driving action to save accounts. This session will give you a practical look at how the best revenue leaders are moving from static systems of record to dynamic action via MCP to predict churn, orchestrate save plays, and surface the right intelligence before you ever open a platform.
You’ll walk away with:
- A clear framework for why customer context—not just signals—is the missing ingredient in most AI retention workflows
- A live look at how to use MCP to connect context to action, including example use cases
- Practical ideas for where agentic workflows can drive immediate impact across your post-sales motion
Presented by
Top Questions
Explore the most compelling questions that resonated with the HSE community.
11:30 am PT
Applied AI Framework
Scaling Your GTM Playbooks Using Avatars with Rob Yuen & Matt Huang
Winning deals shouldn’t depend on hiring more “unicorn” reps. You need to scale the expertise you already have. In this session, you’ll learn how to turn your sales leaders’ initiatives and top performers’ instincts into a system that guides every deal, reinforcing the behaviors that drive wins and coaching reps in real time. See how how leading teams are using AI avatars to enable every rep to perform like your best, improve playbook execution across the org, and drive measurable behavior change without replacing the people who make revenue happen.
Presented by
Top Questions
Explore the most compelling questions that resonated with the HSE community.
12:00 pm PT
Applied AI Framework
Full Funnel as a System of Action with RevSure
A live look at how RevSure moves GTM from systems of record to systems of action by turning full-funnel data into agentic execution. Using the Agent Builder, teams define, trigger, and deploy AI agents that analyze context, make decisions, and act across marketing, sales, and RevOps workflows, transforming pipeline from something reported on into something continuously operated and optimized.
Presented by
Top Questions
Explore the most compelling questions that resonated with the HSE community.
12:30 pm PT
Applied AI Framework
From Segments to Systems: 1:1 Personalization in Action
Segmentation got us this far. Systems take us the rest of the way. Limitless 1:1 Personalization is an Optimizely-powered agent that turns data into execution – automatically generating personalized experiences for every account, persona, or audience segment. Think landing pages, emails, sales collateral, and more. It connects CRM, behavioral data, and content workflows to produce scalable, high-quality experiences that feel hand-built (without the manual effort).
The result: a middle-of-the-funnel that finally works at any scale.
You’ll walk away with:
- A clear model for scaling 1:1 personalization without scaling headcount
- How to turn CRM and behavioral data into live, personalized landing pages
- Ways to activate the middle of the funnel, at scale, for both B2B and B2C
Presented by
Top Questions
Explore the most compelling questions that resonated with the HSE community.
1:00 pm PT
Applied AI Framework
Stop Letting Revenue Insights Die In Dashboards
Revenue enablement has a dashboard problem: we’re swimming in CRM data, meeting transcripts, and email insights — but most of it never turns into real field execution. In this keynote, the concept of Revenue Activation will be introduced: a practical framework for translating insights into measurable seller behavior change through diagnosis, targeted practice, reinforcement, and verification in real calls. You’ll walk away with a repeatable system (and the metrics to match) for proving enablement ROI based on behavior change — not content consumption or certifications.
Presented by
Top Questions
Explore the most compelling questions that resonated with the HSE community.
1:30 pm PT
Applied AI Framework
The CRO’s Role in Agentic GTM
The CRO role is shifting beyond pipeline management as GTM moves from systems of record toward systems of action. Revenue leaders are increasingly responsible for how signals are captured, interpreted, and operationalized across sales, customer success, forecasting, and expansion workflows. This session explores how CROs are redesigning operating models, decision loops, and team coordination around agentic systems that support real-time revenue execution and adaptive GTM operations.
Presented by
Top Questions
Explore the most compelling questions that resonated with the HSE community.
Join the HSE Network
Where 9K+ GTM executives and founders exchange architectures, frameworks, and applied AI strategies before they become industry standard.
Meet AI Practice Sessions Partners
Sponsors
Get to know our curated mix of agentic AI ventures,
pushing the boundaries of AI-native GTM.
Standard
See the lineup
Speakers
Meet the operators and CXOs redefining GTM through systems of action.
Audience
10+
Executive demos
1K+
attendees / session
2K+
registrations
70%
senior management
22K+
GTM community
9K+
Slack members
Who’s attending
AI Practice Sessions Highlights
Explore how forward-thinking organizations operationalized AI – scaling agentic workflows, deploying multi-agent systems, and reimagining GTM.
Power-Law User Acquisition in the Age of AI
Superhumans for AI-Led Growth (AI-LG)
The One-Person GTM Org
The Strategic Signal Squad
Operationalizing Revenue Decisions with AI
100× Your Campaign Launches Using Claude Code
Architect Your GTM System of Action
Work 1:1 with operators to design, validate, and implement autonomous GTM systems, aligning context, decision logic, and execution flows to operate continuously, scale reliably, and deliver measurable performance improvements.
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Recordings
From CRM to Coding Agents: Sales as a System of Action with Swan AI
From Revenue Questions to Executable Outcomes
Agents That Listen, Think and Act
The GTM Superhuman in Action with Amanda Kahlow
From Language Models to Intelligent Teammates
From Intelligence to Action: Putting Customer Context at the Center of AI Workflows
Scaling Your GTM Playbooks Using Avatars with Rob Yuen
Full Funnel as a System of Action with RevSure
From Segments to Systems: 1:1 Personalization in Action
Stop Letting Revenue Insights Die In Dashboards
The CRO's Role in Agentic GTM