AI-ASSISTED CREATION

AI Practice Sessions

Recursive GTM

Your AI improves Your AI improves Your AI
AI-ASSISTED CREATION

Oct 15th, 9:00 am PT • Virtual • Free

Event Overview

GTM that learns from itself

We are entering a GTM world where the system continuously rewrites itself – account by account, interaction by interaction, outcome by outcome. Fixed sequences, stages, and playbooks give way to a true “market of one”. From Systems of Record to Systems of Action, and now Systems of Learning.

Recursive GTM is the architecture for that shift: the system learns from reality and continuously adjusts how GTM is run.

At the upcoming AI Practice Sessions, we’ll explore this transition at its earliest stage, and how self-improving systems are being built across marketing, sales, and customer success.

Workflows

Explore self-improving GTM systems that recalibrate after every campaign.

Methods

See how leading teams are designing and deploying recursive GTM loops.

Network

Connect with AI GTM executives building Systems of Learning (SoL).

Workflows

Explore self-improving GTM systems that recalibrate after every campaign.

Methods

See how leading teams are designing and deploying recursive GTM loops.

Network

Connect with AI GTM executives building Systems of Learning (SoL).

Agenda

Breakthrough Sessions

Each session examines a different part of the self-improving GTM loop – from fixed sequences and playbooks to systems that continuously adapt.
Session 1
9:00 am PT
Your AI Hits Three Walls on Every Deal
Session 2
9:30 am PT
The Recursive CX Loop
Session 3
10:00 am PT
From Customer Signals to a Learning System
Session 4
10:30 am PT
The GTM Context Graph Your AI Is Missing
Session 5
11:00 am PT
Recursive Marketing
Session 6
11:30 am PT
Recursive GTM, Starting With One Seller
Session 7
12:00 am PT
From Revenue Orchestration to Recursive GTM
Session 8
12:30 am PT
One Brain Across the GTM Loop
9:00 am PT
Applied AI Framework
Your AI Hits Three Walls on Every Deal
Every sales team already runs deals with AI, and it fails the same way everywhere: it doesn’t know your deals, it can’t act on them, and nothing your team learns compounds. All three walls have one cause. The AI lives next to the deal, not in it. Gal Aga, Founder & CEO of Aligned, will demo the Seller Agent, the first AI agent built inside the deal workspace, where the deal and the buyer actually live. Watch a rep ask “where does this deal stand?”, get an honest read grounded in every call and email, say “do all five,” and 58 seconds later the room the buyer opens is updated: plan, content, business case, next steps. Powered by the Aligned Brain, which never stops reading the deal and gets sharper with every one it runs.
Product
Presented by
photo
CEO & Co-Founder, Aligned
Gal Aga
Q&A: Shape the Conversation
You set the agenda. Vote on what matters—or ask what no one else will.
Submit a question
9:30 am PT
Applied AI Framework
The Recursive CX Loop
Customer conversations become a continuous learning signal. Dialpad captures interactions across voice, chat, SMS, and email, then uses that context to help AI agents resolve issues, surface friction, and improve how future interactions are handled. Brian Peterson, Co-Founder & CTO of Dialpad, will show how CX becomes recursive – every conversation adds context, every outcome becomes evidence, and the system continuously recalibrates around what actually works.
Product
Presented by
photo
Co-Founder & CTO, Dialpad
Brian Peterson
Q&A: Shape the Conversation
You set the agenda. Vote on what matters—or ask what no one else will.
Submit a question
10:00 am PT
Applied AI Framework
From Customer Signals to a Learning System
Customer success becomes recursive when every conversation, adoption signal, stakeholder shift, and risk pattern improves what the system does next. Gainsight combines Staircase AI, CS, PX, and Atlas AI Agents to surface hidden signals, preserve context across the customer journey, and turn that intelligence into action. Gainsight will explore how customer intelligence becomes a learning loop – where risk detection sharpens, expansion signals compound, and customer motions continuously recalibrate around what is actually happening in each account.
Product
Presented by
photo
CRO, Gainsight
Marilee Bear
Q&A: Shape the Conversation
You set the agenda. Vote on what matters—or ask what no one else will.
Submit a question
10:30 am PT
Applied AI Framework
The GTM Context Graph Your AI Is Missing
Your AI is only as good as the context behind it. In GTM, that context is scattered across dozens of tools and changes every day. The GTM Context Graph brings every call, email, website visit, buying signal, champion move, and much more into one view of each account that stays current. Built for every agent and every person on your GTM team. ZoomInfo CRO James Roth and VP of Product Management Victor Oliveros will show live how it turns AI from confident to correct.
Product
Presented by
photo
CRO, ZoomInfo
James Roth
photo
VP Product Management, ZoomInfo
Victor Oliveros
Q&A: Shape the Conversation
You set the agenda. Vote on what matters—or ask what no one else will.
Submit a question
11:00 am PT
Applied AI Framework
Recursive Marketing
Marketing becomes recursive when campaign results reshape the next campaign. Metadata’s AI agents build audiences, creative, offers, and campaigns across channels, while performance, pipeline, and revenue flow back into the system. Gil Allouche, Founder & CEO of Metadata, will show how that feedback loop continuously recalibrates audience, creative, channel, and spend around what is actually working.
Product
Presented by
photo
Founder & CEO, Metadata
Gil Allouche
Q&A: Shape the Conversation
You set the agenda. Vote on what matters—or ask what no one else will.
Submit a question
11:30 am PT
Applied AI Framework
Recursive GTM, Starting With One Seller
Most recursive GTM conversations happen at the org level: new systems, long rollouts, a buying committee. This session starts with one seller.

Russell Witham, VP of Product at Vivun, and Ryan Radcliff, Director of Product Marketing at Vivun, show how Hero, an AI Sales Teammate, learns from every call it joins and feeds that learning back into the next one. That means sharper prep before the call, technical help during the call, and follow-up after. You’ll see it work on a real account, comparing week one next to week five, so you can see what changes as it learns.

And you won’t need a procurement cycle to try it. HSE listeners get 90 days of Hero free, three times the standard trial, starting the minute this session ends.

Product
Presented by
photo
Director of Product Marketing, Vivun
Ryan Radcliff
photo
VP of Product, Vivun
Russell Witham
Q&A: Shape the Conversation
You set the agenda. Vote on what matters—or ask what no one else will.
Submit a question
12:00 am PT
Applied AI Framework
From Revenue Orchestration to Recursive GTM
Revenue systems become more adaptive when people, AI agents, workflows, and shared context operate as one system. Outreach connects context across accounts, conversations, pipeline, and revenue workflows, then lets purpose-built agents act on behalf of teams across the revenue cycle. Outreach will explore how that orchestration creates the conditions for Recursive GTM – where every workflow adds context, every action creates new signal, and the system becomes better informed about what to do next.
Product
Q&A: Shape the Conversation
You set the agenda. Vote on what matters—or ask what no one else will.
Submit a question
12:30 am PT
Applied AI Framework
One Brain Across the GTM Loop
Recursive GTM depends on context that compounds instead of resetting at every handoff. 1mind carries one shared Brain across website, live sales calls, product, onboarding, and customer success – preserving what each buyer asked, evaluated, and cared about along the way. Every interaction adds context for the next one, allowing Superhumans to qualify, demo, guide, onboard, retain, and expand without starting cold. 1mind will show what GTM looks like when one Brain learns across the entire customer journey.
Product
Presented by
photo
Co-Founder & CTO, 1mind
Sachin Bhat
Q&A: Shape the Conversation
You set the agenda. Vote on what matters—or ask what no one else will.
Submit a question
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Join the HSE Network

Where 9K+ GTM executives and founders exchange architectures, frameworks, and applied AI strategies before they become industry standard.

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Meet AI Practice Sessions Partners

Sponsors

Get to know our curated mix of agentic AI ventures pushing the boundaries of AI-native GTM.
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See the lineup

Speakers

Meet the operators and CXOs redefining enterprise AI.

Co-Founder & CTO,
Dialpad

Brian
Peterson

Co-Founder & CTO,
1mind

Sachin
Bhat

CEO & Co-Founder,
Aligned

Gal
Aga

Founder & CEO,
Metadata

Gil
Allouche

Director of Product Marketing, Vivun

Ryan
Radcliff

VP of Product,
Vivun

Russell
Witham

VP Product Management,
ZoomInfo

Victor
Oliveros

Co-Founder & CMO,
SlateCX

Richard
Dumas
Audience
10+
Executive demos
1K+
attendees / session
2K+
registrations
70%
senior management
22K+
GTM community
9K+
Slack members
Who’s attending
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AI Practice Sessions Highlights

Explore how forward-thinking organizations operationalized AI – scaling agentic workflows, deploying multi-agent systems, and reimagining GTM.
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Amanda Kahlow (CEO & Founder, 1mind): The GTM Superhuman in Action

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Amos Bar-Joseph (CEO & Co-Founder, Swan AI): From CRM to Coding Agents

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Deepinder Singh Dhingra (Founder & CEO, RevSure.ai): Full Funnel as a System of Action

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Matt Huang (Co-Founder, COO and Head of Product, Avarra): Scaling GTM Playbooks Using Avatars

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Sandy Diao (Growth, Meta, Pinterest, Descript): Power-Law User Acquisition

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Jarod Greene (CMO, Vivun): AI Teammates in the Revenue Workflow

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Jordan Crawford (Founder, Blueprint GTM): 100× Your Campaign Launches Using Claude Code

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Tooba Durraze (Founder & CEO, Amoeba AI): The Rise of Pipeline Intelligence

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Keith Pearce (CMO, Gainsight): How AI Builds Your Expansion Pipeline

Leverage self-learning GTM

Work 1:1 with GTM leaders operationalizing agentic systems that continuously recalibrate themselves.
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      9:00 am PT

      Your AI Hits Three Walls on Every Deal

      9:30 am PT

      The Recursive CX Loop

      10:00 am PT

      From Customer Signals to a Learning System

      10:30 am PT

      The GTM Context Graph Your AI Is Missing

      11:00 am PT

      Recursive Marketing

      11:30 am PT

      Recursive GTM, Starting With One Seller

      12:00 am PT

      From Revenue Orchestration to Recursive GTM

      12:30 am PT

      One Brain Across the GTM Loop

      Recordings
      Your AI Hits Three Walls on Every Deal
      The Recursive CX Loop
      From Customer Signals to a Learning System
      The GTM Context Graph Your AI Is Missing
      Recursive Marketing
      Recursive GTM, Starting With One Seller
      From Revenue Orchestration to Recursive GTM
      One Brain Across the GTM Loop