How can we show the CFO that marketing has improved sales effectiveness and efficiency? Can we forecast these gains? Do we agree that marketing enhances sales performance? How can we measure this impact to guide our spending decisions?
As CEO of ProofAnalytics.ai, Mark leads the team in developing the only AI-native, MASB-certified platform for GTM teams. He has over 26 years of experience and is passionate about transforming GTM performance with analytics-led decision-making. Mark is also co-chair of the Modern GTM Organizational Structure at MASB and serves as a member of the Brand Valuation Work Group at ANA.
We are finalizing our lineup of speakers. Stay tuned for an all star cast.
Watch recordingExperience the ultimate intellectual showdown designed exclusively for
C-level executives by C-level executives. Engage in the most challenging and realistic GTM scenarios that drive innovation. Participate in captivating dialogues that command your undivided attention.
Registration confirmed!
Thanks for signing up, we can’t wait to see you on the CXO Games.
Watch your inbox for a calendar invite or click below.
Thank you
Thanks for your recommendation!