CXO Games
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Acclaimed virtual event series where CXOs challenge today’s GTM assumptions and pressure-test what’s next. Access 400+ GTM strategy simulations featuring 4,000+ senior leaders.
CXO Game 50
If you as a manager fail to separate fact from hype, you will make decisions based on faulty assumptions and, in a competitive market, eventually fall behind those with a keener grasp of the current selling environment.
In this no-nonsense event, sales expert and Harvard Business School professor Frank Cespedes provides sales managers and executives with the tools they need to separate the signal from the noise. These include how to:
CXO Game 49
Most buyers (95%) aren’t in-market, and no amount of lead nurturing will change that—they’ll enter the market when their needs drive them there. Join Dale W. Harrison, Anastasia Pavlova, Nicky Dibben, Kerry Cunningham, and Mark Stouse as we uncover why the 95:5 Rule, backed by research from the Ehrenberg-Bass Institute, reshapes how you approach demand creation. Don’t miss actionable insights on how to reach future buyers effectively.
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AMAs
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Tackle your toughest challenges in a rapid “Ask Me Anything” format, showcasing top HSE coach practitioners sharing real-world expertise.
Jan 16, 2025
AMA: Sangram Vajre
Join Sangram Vajre—CEO of GTM Partners, WSJ bestselling author of MOVE, and co-founder of Terminus, which he scaled to $100M— for a deep dive into his 1-page GTM strategy. Sangram will share how CXOs align teams and drive growth in an AI-driven world.
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Jan 9, 2025
AMA: Brian Solis
Join futurist Brian Solis for an Ask Me Anything on his new book, Mindshift. Learn how to lead boldly, innovate fearlessly, and thrive in an AI-fueled future.
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Whitepapers
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Industry benchmarks and analysis compiled from the leading GTM operators, innovating in the arena.
What are the top Go-to-Market trends for 2024
The GTM world is waking up to the wonders of Generative AI but all that glitters isn’t gold.
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Revenue Coaching For C-Levels
Discover the proven methods utilized by seasoned C-Level coaches to boost your company’s revenue in a recession
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Blog
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Tactics and strategies on building up your hard skills.
Jul 30, 2025
AMA Sessions: How to Extract Actionable Insights from Industry Experts
If you think “Ask Me Anything” (AMA) sessions are just for social media users who want to learn more about their favorite celebrities, think again. Lately, ask me anything sessions have emerged as versatile tools – transforming how professionals in every industry learn, network, and grow. Whether you’re joining a LinkedIn live stream or a […]
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Jul 25, 2025
Transform Your Sales Skills with A One-On-One Coach
If you haven’t discovered the power of one-on-one sales coaching for career progression yet, you’re missing out. Around 96% of today’s sellers believe that working with a sales coach has helped them improve their performance, win rates, and confidence in the sales landscape. That’s because a personal sales coach is more than just a mentor, […]
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GTM Mag
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Hard-hitting articles for CXOs by CXOs.
Feb 18, 2025
The No Brainer in Complex Sales: Co-Creation By Ashley Welch, CEO, Somersault Innovation
I could start with a well written case for why you should pay attention to the power of design thinking and co-creation in sales. Instead, let me start with results, and what those at the top of their game are doing at the most strategic levels of complex sales. Google, Microsoft, Salesforce, Servic
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A Best Kept Secret: Harnessing Design Thinking in B2B Sales
Luca D’Urbino Would you build your 3-story dream home on a foundation of mud and straw? Sales leaders in B2B enterprises grapple with a pressing challenge: how to meet relentless growth goals when clients have more choices than ever before, technology’s promise is so far reaching that it demands
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