CXO Games
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Our acclaimed virtual event series where leading CXOs debate the most compelling topics in the game. Access 400+ recorded GTM simulations feat. 4K leaders for free.
Oct 18, 2024
CXO GAME 50
If you as a manager fail to separate fact from hype, you will make decisions based on faulty assumptions and, in a competitive market, eventually fall behind those with a keener grasp of the current selling environment.
In this no-nonsense event, sales expert and Harvard Business School professor Frank Cespedes provides sales managers and executives with the tools they need to separate the signal from the noise. These include how to:
Oct 11, 2024
CXO GAME 49
Most buyers (95%) aren’t in-market, and no amount of lead nurturing will change that—they’ll enter the market when their needs drive them there. Join Dale W. Harrison, Anastasia Pavlova, Nicky Dibben, Kerry Cunningham, and Mark Stouse as we uncover why the 95:5 Rule, backed by research from the Ehrenberg-Bass Institute, reshapes how you approach demand creation. Don’t miss actionable insights on how to reach future buyers effectively.
AMAs
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Tackle your toughest challenges in a rapid “Ask Me Anything” format, showcasing top HSE coach practitioners sharing real-world expertise.
Jan 16, 2025
AMA: Sangram Vajre
Join Sangram Vajre—CEO of GTM Partners, WSJ bestselling author of MOVE, and co-founder of Terminus, which he scaled to $100M— for a deep dive into his 1-page GTM strategy. Sangram will share how CXOs align teams and drive growth in an AI-driven world.
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Jan 9, 2025
AMA: Brian Solis
Join futurist Brian Solis for an Ask Me Anything on his new book, Mindshift. Learn how to lead boldly, innovate fearlessly, and thrive in an AI-fueled future.
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Whitepapers
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Industry benchmarks and analysis compiled from the leading GTM operators, innovating in the arena.
Feb 27, 2024
What are the top Go-to-Market trends for 2024
The GTM world is waking up to the wonders of Generative AI but all that glitters isn’t gold.
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Jun 18, 2023
Revenue Coaching For C-Levels
Discover the proven methods utilized by seasoned C-Level coaches to boost your company’s revenue in a recession
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Blog
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Tactics and strategies on building up your hard skills.
Dec 22, 2023
Tips for Motivating Sales Teams when Revenue is Low
Keeping your sales teams engaged and motivated is crucial to your company’s success. The more motivated your staff, the more likely they are to generate positive results for your business. Some studies even suggest a highly motivated sales team can increase profits by 21%.
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Dec 19, 2023
What is CPQ? Understanding CPQ Software
The sales process for many companies is more complicated than it seems. There’s more involved than just pitching a product to a customer and hoping they’ll buy.
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GTM Mag
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Hard-hitting articles for CXOs by CXOs.
Feb 18, 2025
The No Brainer in Complex Sales: Co-Creation By Ashley Welch, CEO, Somersault Innovation
I could start with a well written case for why you should pay attention to the power of design thinking and co-creation in sales. Instead, let me start with results, and what those at the top of their game are doing at the most strategic levels of complex sales. Google, Microsoft, Salesforce, Servic
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Sep 21, 2024
A Best Kept Secret: Harnessing Design Thinking in B2B Sales
Luca D’Urbino Would you build your 3-story dream home on a foundation of mud and straw? Sales leaders in B2B enterprises grapple with a pressing challenge: how to meet relentless growth goals when clients have more choices than ever before, technology’s promise is so far reaching that it demands
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