AI Practice Sessions: Prospecting Methods 2025 • 
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CXO Games

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Our acclaimed virtual event series where leading CXOs debate the most compelling topics in the game. Access 400+ recorded GTM simulations feat. 4K leaders for free.

CXO GAME 50
If you as a manager fail to separate fact from hype, you will make decisions based on faulty assumptions and, in a competitive market, eventually fall behind those with a keener grasp of the current selling environment. In this no-nonsense event, sales expert and Harvard Business School professor Frank Cespedes provides sales managers and executives with the tools they need to separate the signal from the noise. These include how to:
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CXO GAME 49
Most buyers (95%) aren’t in-market, and no amount of lead nurturing will change that—they’ll enter the market when their needs drive them there. Join Dale W. Harrison, Anastasia Pavlova, Nicky Dibben, Kerry Cunningham, and Mark Stouse as we uncover why the 95:5 Rule, backed by research from the Ehrenberg-Bass Institute, reshapes how you approach demand creation. Don’t miss actionable insights on how to reach future buyers effectively.
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AMAs

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Tackle your toughest challenges in a rapid “Ask Me Anything” format, showcasing top HSE coach practitioners sharing real-world expertise.

AMA: Bryan Mulry
Bryan helped over 100 sellers meet their targets through personalized coaching. He was the youngest person to be promoted to a closer role at Salesloft and the most successful BDR on the Google Cloud team for Digital Natives.
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AMA: Patricia Preysler
As a Co-Active Coach, Patricia brings experience guiding professionals in various industries to achieve their professional and personal goals. With a background in international business and extensive training in co-active coaching methodologies, she specializes in empowering clients to uncover their strengths, overcome challenges, and excel in their careers with clarity and purpose. Her approach blends empathy, curiosity, and actionable strategies to drive tangible results and lasting transformation.
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Whitepapers

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Industry benchmarks and analysis compiled from the leading GTM operators, innovating in the arena.

What are the top Go-to-Market trends for 2024
The GTM world is waking up to the wonders of Generative AI but all that glitters isn’t gold.
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Revenue Coaching For C-Levels
Discover the proven methods utilized by seasoned C-Level coaches to boost your company’s revenue in a recession
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Blog

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Tactics and strategies on building up your hard skills.

Tips for Motivating Sales Teams when Revenue is Low
Keeping your sales teams engaged and motivated is crucial to your company’s success. The more motivated your staff, the more likely they are to generate positive results for your business. Some studies even suggest a highly motivated sales team can increase profits by 21%. 
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What is CPQ? Understanding CPQ Software
The sales process for many companies is more complicated than it seems. There’s more involved than just pitching a product to a customer and hoping they’ll buy.
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GTM Mag

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Hard-hitting articles for CXOs by CXOs.

A Best Kept Secret: Harnessing Design Thinking in B2B Sales
Luca D’Urbino Would you build your 3-story dream home on a foundation of mud and straw? Sales leaders in B2B enterprises grapple with a pressing challenge: how to meet relentless growth goals when clients have more choices than ever before, technology’s promise is so far reaching that it demands
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Is The Long-Term CMO/CRO A Thing of the Past?
  When a B2B SaaS startup begins its journey, there’s a lot of uncertainty about the future. However, one thing that often remains consistent is the evolving role of the Chief Marketing Officer (CMO) or Head of Marketing at the early stages. As the company matures and scales, the CMO̵
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