Learn the secrets from real-world operators at top companies now
Sign-up as a ClientMark Baskin
Go-to-Market Methodologies at HubSpot
Jed Mahrle
Founder at Practical Prospecting
Sarah Brazier
AE, Content, Top-of-Funnel Coach
Jake Reni
Co-Founder and CGO at Revenue Reimagined
Anne Hollander
Chief Strategy Officer at Thirty Capital
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How do we disrupt disruption in GTM? Co-Founder at be radical, EY’s wavespace Advisory Board Chair, Pearson Digital Advisory Board member. Also: TheHeretic.org and TCFS.org (former Mozilla, Google, Singularity University)
Event description will be announced soon
Brandee Sanders, award-winning CMO/CRO, leads a discussion on the impact of the ‘growth at all costs’ mentality on the SaaS industry and the long-term risks of adhering to this philosophy.
Anne Hollander, CSO of Thirty Capital, debates the question: Is product-market fit an outdated concept, or are there other levers that are as (or more) important?
Kathleen Estreich, GP of MKT1 (former Intercom, Box & Facebook, leads us in a VC Endgame debate on what metrics actually matter for GTM. How do you track whether your GTM is actually working?
Judge
Debaters
Judge
Award-Winning
CMO/CRO
Debaters
Fractional CRO, Rotate, Cinch
In volatile market conditions like these, it is crucial for us as leaders to be bold and innovative in refining our GTM strategies. This is where CXO Games comes in — a groundbreaking competition that provides us with the opportunity to experiment with new methods, models, and tactics to drive innovation and lead in highly competitive markets, despite the odds.
By focusing on the core elements of our GTM strategies — Customers, Company, and Competitors — and combining classical approaches with futuristic ideas, we can achieve unparalleled growth, scalability, and predictable revenue.
Join us in this week-long battle of wits, where the brightest minds in global GTM showcase their strategic thinking, role-playing skills, and intellect in real-time, without any prior preparation. With top C-level executives and VCs judging the competition, CCC-XO Games provides a unique opportunity to gain valuable insights into improving our roles, enhancing our companies, and becoming more innovative.
The 3C Model by Kenichi Ohmae offers a strategic look at the factors needed for success — Customers, Competitors, and Company.
The primary goal should be the interest of the customer, which will automatically take care of shareholder interests.
A thorough competitive analysis is necessary to beat the competition and gain an advantage.
The customer should always be the focal point of every business aspect.
The 3C’s provide a great framework for making strategic business decisions, and the areas where the circles intersect can be used to identify Competitors’ Advantage, Price war, and Competitive Advantage.
We’ve overlayed CXO GTM disciplines on a 3C model Venn as an event canvas for strategic simulations held on CXO Games.
We bring together twelve top C-level executives every second week of the month to benchmark their strategies against those of other successful CXOs thriving during the recession. This event called the CCC-XO Games, lasts for a business week, with hour-long virtual events every day at 9 AM PT/ noon ET.
During the event, two elite executives compete every day in front of a CXO judge. The winners from the first four days move on to compete in front of a VC for the grand prize on day five. Instead of webinars, CXO leaders participate in real-world GTM simulations and engage in coaching, debates, and discussions.
The series’ themes are focused on the strategic challenges across three keystones of GTM laid down by Kenichi Ohmae, the godfather of GTM: Customers, Company, and Competitors. Our goal is to advance the practice of GTM, benchmark revenue methodologies, solve real-world technology adoption/innovation challenges, and de-silo GTM.
This event is designed by CXOs for CXOs, and our ultimate aim is to improve the practice of GTM.
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