AI Practice Sessions: Prospecting Methods 2025 • 
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CXO GAMES 50

If you as a manager fail to separate fact from hype, you will make decisions based on faulty assumptions and, in a competitive market, eventually fall behind those with a keener grasp of the current selling environment.
In this no-nonsense event, sales expert and Harvard Business School professor Frank Cespedes provides sales managers and executives with the tools they need to separate the signal from the noise. These include how to:

  • Hire and deploy the right talent
  • Pay and incentivize your sales force
  • Improve ROI from your training programs
  • Create a comprehensive sales model
  • Set and test the right prices
  • Build and manage a multichannel approach

Event description will be announced soon

Growth at All Costs: A Dangerous Obsession

Brandee Sanders, award-winning CMO/CRO, leads a discussion on the impact of the ‘growth at all costs’ mentality on the SaaS industry and the long-term risks of adhering to this philosophy.

PMF in 2024: Still Relevant?

Anne Hollander, CSO of Thirty Capital, debates the question: Is product-market fit an outdated concept, or are there other levers that are as (or more) important?

VC Endgame: What GTM metrics matter?

Kathleen Estreich, GP of MKT1 (former Intercom, Box & Facebook, leads us in a VC Endgame debate on what metrics actually matter for GTM. How do you track whether your GTM is actually working?

Moderator

Frank V. Cespedes

Consultant,
Senior Lecturer at Harvard Business School

Panelists

Mark Stouse

CEO,
ProofAnalytics.ai

Anne Hollander

Board Member, Keynote Speaker,
Startup Advisor,The Strategic Edge

Warren Zenna

Founder,
The CRO Collective

Moderator

Brandee Sanders

CMO,
Apromore

Panelists

Yaron Schechtman

Fractional CRO, Rotate, Cinch

CXOs coaching CXOs on how to CXO

In volatile market conditions like these, it is crucial for us as leaders to be bold and innovative in refining our GTM strategies. This is where CXO Games comes in — a groundbreaking competition that provides us with the opportunity to experiment with new methods, models, and tactics to drive innovation and lead in highly competitive markets, despite the odds.

By focusing on the core elements of our GTM strategies — Customers, Company, and Competitors — and combining classical approaches with futuristic ideas, we can achieve unparalleled growth, scalability, and predictable revenue.

Join us in this week-long battle of wits, where the brightest minds in global GTM showcase their strategic thinking, role-playing skills, and intellect in real-time, without any prior preparation. With top C-level executives and VCs judging the competition, CCC-XO Games provides a unique opportunity to gain valuable insights into improving our roles, enhancing our companies, and becoming more innovative.

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The 3C Model by Kenichi Ohmae offers a strategic look at the factors needed for success — Customers, Competitors, and Company.

The primary goal should be the interest of the customer, which will automatically take care of shareholder interests.

A thorough competitive analysis is necessary to beat the competition and gain an advantage.

The customer should always be the focal point of every business aspect.

The 3C’s provide a great framework for making strategic business decisions, and the areas where the circles intersect can be used to identify Competitors’ Advantage, Price war, and Competitive Advantage.

We’ve overlayed CXO GTM disciplines on a 3C model Venn as an event canvas for strategic simulations held on CXO Games.

Hosts
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We bring together twelve top C-level executives every second week of the month to benchmark their strategies against those of other successful CXOs thriving during the recession. This event called the CCC-XO Games, lasts for a business week, with hour-long virtual events every day at 9 AM PT/ noon ET.

During the event, two elite executives compete every day in front of a CXO judge. The winners from the first four days move on to compete in front of a VC for the grand prize on day five. Instead of webinars, CXO leaders participate in real-world GTM simulations and engage in coaching, debates, and discussions.

The series’ themes are focused on the strategic challenges across three keystones of GTM laid down by Kenichi Ohmae, the godfather of GTM: Customers, Company, and Competitors. Our goal is to advance the practice of GTM, benchmark revenue methodologies, solve real-world technology adoption/innovation challenges, and de-silo GTM.

This event is designed by CXOs for CXOs, and our ultimate aim is to improve the practice of GTM.

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