AI Practice Sessions: Prospecting Methods 2025 • 
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CXO Games recordings

Relive GTM simulations at your own pace, free, and on demand.

CXO GAME 50
If you as a manager fail to separate fact from hype, you will make decisions based on faulty assumptions and, in a competitive market, eventually fall behind those with a keener grasp of the current selling environment. In this no-nonsense event, sales expert and Harvard Business School professor Frank Cespedes provides sales managers and executives with the tools they need to separate the signal from the noise. These include how to:
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CXO GAME 49
Most buyers (95%) aren’t in-market, and no amount of lead nurturing will change that—they’ll enter the market when their needs drive them there. Join Dale W. Harrison, Anastasia Pavlova, Nicky Dibben, Kerry Cunningham, and Mark Stouse as we uncover why the 95:5 Rule, backed by research from the Ehrenberg-Bass Institute, reshapes how you approach demand creation. Don’t miss actionable insights on how to reach future buyers effectively.
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CXO GAME 48
As a former military intelligence officer and certified interrogator, Lena is a leading expert in human behavior, body language, and questioning techniques. She’s trained thousands in counterterrorism, teaching the art of persuasion in high-stakes situations. Now, she’ll share the same elite techniques honed during her service with the U.S. Navy and Marine Corps to help you get people to open up and be honest, no matter the stakes.
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CXO GAME 47
Recognized as a top B2C, B2B, and nonprofit marketing leader, Nancy has been named among the 10 Most Fascinating People in B2B Marketing, a Top 50 Email Marketing Leader, and a Top 40 Digital Strategist. A sought-after speaker, she’s inspired audiences globally, including at SXSW.
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CXO GAME 46
Connie Kwan is the CEO of 4Storyteller. She has 20 years of product leadership experience in startups and Fortune 500 companies like Microsoft, Atlassian, and SunPower. Connie specializes in enterprise software, AI, and teaching storytelling to professionals at major companies such as Microsoft, Google, Rakuten, Oracle, and Mailchimp. Her signature talk, “How to 10x Your Impact with Storytelling,” has been featured at major events like the Product Management Festival and Grace Hopper.
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CXO GAME 45
Pascal is the advisory board chair of EY’s wavespace, a member of Pearson’s digital advisory board, and the jury chair for the science and innovation management category at the Falling Walls Foundation.
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CXO GAME 44
Our favorite Fractional CMO, Erik Charles, has over 30 years of experience in marketing, consulting, and solution evangelization, with a focus on advancing revenue and incentive management. He has a proven track record of launching and growing new markets and products and services. As the former VP of Business Operations in Japan for Xactly, he successfully led the team and business management for a new market entry. Erik is also a certified Quote-to-Cash professional and an advisor for emerging companies
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CXO GAME 43
Join Jay Baer in exclusive debate based on his groundbreaking customer experience research in “A Time To Win.” Jay is the NYT bestselling author of seven business books, founder of five multi-million dollar companies, advisor to 700+ brands, a seventh-generation entrepreneur, and a hall of fame keynote speaker.
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